Database marketing brings a data-centric approach to marketing strategy with the intention of personalizing experiences through trends found in data.
Leverage the power of social proof to attract new customers.
If you can’t connect in a genuine way with your customers, you can kiss product-market fit goodbye.
Customer data platforms provide a centralized and uniform view of the company’s customers. Here’s how they work and how they’re different from CRMs.
As an outbound product marketer, you’ve probably heard of the sales funnel. But what is the marketing funnel, and how does it work?
If I could go back in time before I joined my first startup, what would I tell myself?
Serving as the extension of a company’s brand, copywriters produce informative and engaging content that persuades readers to take action.
When crisis hit, we had to ruthlessly prioritize to survive. We focused on these three channels to transform our business.
Conversational marketing builds stronger bonds between businesses and their customers.
A content strategy is an integrated approach to planning, developing and managing content
Iman Bayatra
