In tech, lots of C-suite folks have an innate suspicion of marketing despite its proven utility as a growth factor. Here’s how you can overcome your preconceptions to find a great partner in the field.
With a few simple templates, your business can easily establish a top-notch email marketing campaign. Here are the most important ones to get you started.
As an early stage founder, you’re probably handling email marketing yourself. To really get the most out of your efforts, though, you need to know when and how to hand it over to someone else.
If you’re not seeing much return on your email marketing efforts, the problem may be that your messages are too general. Fortunately, you can craft much more personal emails relatively easily.
Email marketing is the process of a company sending an email into the inbox of a subscriber in order to inform or sell the company’s products or services.
