As an early stage founder, you’re probably handling email marketing yourself. To really get the most out of your efforts, though, you need to know when and how to hand it over to someone else.
If you’re not seeing much return on your email marketing efforts, the problem may be that your messages are too general. Fortunately, you can craft much more personal emails relatively easily.
Email marketing is the process of a company sending an email into the inbox of a subscriber in order to inform or sell the company’s products or services.
Smart companies are paying more attention to their partners, adjusting cash tied to inventory, and identifying new market segments, among other strategies.
Digital marketing encompasses marketing campaigns and advertisements delivered through digital channels, such as websites, search engines, social media and email.
