As online networks have increased their reach and brands have found opportunities to reach consumers directly through these spaces, the popularity of influencer marketing has grown rapidly.
Inbound marketing is a form of content marketing and refers to the process of creating content that attracts customers to your brand through different channels.
Navigating the relationship between product management and product marketing can mean the difference between a successful launch and ending up dead in the water.
With my team facing historically high goals for the company, I proposed a new piece of content-marketing tech to reach them. I thought it would solve everything. It didn’t. Here’s what I learned.
