Expert Contributors Articles

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Andrea Fryrear Andrea Fryrear
Updated on April 23, 2024

How to Create a Better and More Organized Marketing Plan

Start by setting yourself up for maximum agility in 2021.

Matthew Urwin Matthew Urwin
Updated on April 23, 2024

What Is Affiliate Marketing?

Affiliate marketing is an arrangement in which an affiliate, such as a publisher, earns a commission by promoting another company’s products.

Leia Ruseva Leia Ruseva
Updated on April 23, 2024

Why Authentic Marketing Will Replace Advertising

Authentic marketing helps you reach customers who increasingly care about a company’s mission and values.

Johanna Bauman Johanna Bauman
Updated on April 23, 2024

4 Ways B2B Marketers Will Have to Adapt Post-IPO

Transitioning from a private to a public company it expands the focus of the brand’s marketer. Here’s what has to change.

Evan Kimbrell Evan Kimbrell
Updated on April 23, 2024

6 Technical Skills Every Marketer Needs to Stay Ahead

These 6 technical skills will help prepare your marketers to tackle the demands of today and tomorrow. 

Alex Zito-Wolf Alex Zito-Wolf
Updated on April 23, 2024

Dial In These 4 Parts of Your Website to Boost Your SEO Ranking

A cheatsheet for maximizing your search engine optimization efforts.

Image: Shutterstock / Built In
David McCarthy David McCarthy
Updated on April 23, 2024

4 Strategies Marketing Leaders Can Steal From Hip-Hop Producers

Traditional top-down organizational models have become less effective in the Digital Age. It’s time for marketing leaders to become collaborators instead of conductors.

Brennan Nevada Johnson Brennan Nevada Johnson
Updated on April 23, 2024

4 PR Resolutions Your Startup Must Make This Year

One hint: Scrap the cookie-cutter content and get creative.

Image: Shutterstock / Built In
Alexander Lewis Alexander Lewis
Updated on April 23, 2024

4 Tips to Write Great Ad Headlines (and 2 Ways to Keep Getting Better Over Time)

After a mad dash to the bookstore and a whole rack of clunkers, here’s what I learned.

Image: Shutterstock / Built In
Young Entrepreneur Council Young Entrepreneur Council
Updated on April 23, 2024

The 14 Most Exciting Digital Marketing Developments of 2020

Young Entrepreneur Council members share some of the most exciting trends and developments they’ve seen in digital marketing this year.