Expert Contributors Articles

David Finkelstein

Updated on April 23, 2024

While crafting a personal consumer experience can be time consuming, it’s worth it when it means a higher ROI and an engaged customer base that is loyal to the brand.

Leia Ruseva

Updated on April 23, 2024

Despite their ubiquity as a marketing tool, press releases have outlived their usefulness. As it happens, there’s a much better way to get the word out about your work.

Matthew Urwin

Updated on April 23, 2024

Database marketing brings a data-centric approach to marketing strategy with the intention of personalizing experiences through trends found in data.

Syed Balkhi

Updated on April 23, 2024

Leverage the power of social proof to attract new customers.

Bryan Dsouza

Updated on April 23, 2024

If you can’t connect in a genuine way with your customers, you can kiss product-market fit goodbye.

Artem Oppermann

Updated on April 23, 2024

Customer data platforms provide a centralized and uniform view of the company’s customers. Here’s how they work and how they’re different from CRMs.

Iman Bayatra

Updated on April 23, 2024

As an outbound product marketer, you’ve probably heard of the sales funnel. But what is the marketing funnel, and how does it work?

David McCarthy

Updated on April 23, 2024

If I could go back in time before I joined my first startup, what would I tell myself?

Matthew Urwin

Updated on April 23, 2024

Serving as the extension of a company’s brand, copywriters produce informative and engaging content that persuades readers to take action.

Patrick Ward

Updated on April 23, 2024

When crisis hit, we had to ruthlessly prioritize to survive. We focused on these three channels to transform our business.