Customer data platforms provide a centralized and uniform view of the company’s customers. Here’s how they work and how they’re different from CRMs.
As an outbound product marketer, you’ve probably heard of the sales funnel. But what is the marketing funnel, and how does it work?
If I could go back in time before I joined my first startup, what would I tell myself?
Serving as the extension of a company’s brand, copywriters produce informative and engaging content that persuades readers to take action.
When crisis hit, we had to ruthlessly prioritize to survive. We focused on these three channels to transform our business.
Conversational marketing builds stronger bonds between businesses and their customers.
A content strategy is an integrated approach to planning, developing and managing content
I learned to love content marketing and so can you.
Great content should attract more prospects and push current prospects further down the sales funnel.
From companies leveraging their employees’ personal brands to new blogging strategies, here are our top predictions for the coming year.
Matthew Urwin
