Expert Contributors Articles

Sorted By: Most Recent
Anthony Corbo Anthony Corbo
Updated on April 24, 2024

What Is Multivariate Testing?

Multivariate testing is a technique used to test a hypothesis against multiple modified elements within a product, web page or software.

Image: Shutterstock / Built In
Sam Stone Sam Stone
Updated on April 24, 2024

What I Wish I’d Known Before Becoming a Machine-Learning Product Manager

ML product management is a relatively new field, with companies still defining what the role looks like. Follow these tips for a successful career change. 

Anthony Corbo Anthony Corbo
Updated on April 24, 2024

What Is Jira?

Jira is an Agile project management platform that offers exceptional project tracking capabilities.

Image: Shutterstock / Built In
Nirav Sheth Nirav Sheth
Updated on April 24, 2024

Using A/B Testing to Improve Conversions

How to get the most out of every experiment.

Joe Procopio Joe Procopio
Updated on April 24, 2024

Here’s What to Do When You Have a Flawed Minimum Viable Product

Very few MVPs are complete successes out of the gate. The key is to correct course and try again.

Adam Thomas Adam Thomas
Updated on April 24, 2024

Do You Actually Need to Build That Product?

Product managers face constant pressure to innovate, but research suggests the majority of ideas have no impact on a company’ s bottom line. So, how can you tell which ideas you should focus on and which are a waste of time?

Akber Ahmed Akber Ahmed
Updated on April 24, 2024

How Product Discovery Can Lead You to a UX That Really Solves Customers’ Problems

You may have found the “perfect” solution, but will people actually use it?

Sophie Lalonde Sophie Lalonde
Updated on April 24, 2024

Here’s How to Harness Imposter Syndrome in Product Management

It might seem counterintuitive, but there are several reasons why feeling like a fraud can actually help you get better at your job.

Brooke Carter Brooke Carter
Updated on April 24, 2024

Growth PMs Need to Rethink Their Roadmap Prioritization Frameworks

Traditional frameworks don’t accommodate big-bet ideas with many inherent unknowns.

Joe Procopio Joe Procopio
Updated on April 24, 2024

How Startups Can Maximize Conversions With Free-Tier Pricing

Done right, free tiers can act like quicksand to keep customers with you.

Image: Shutterstock / Built In