Expert Contributors Articles

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Joe Procopio Joe Procopio
Updated on April 24, 2024

This Is What You Need to Know Before You Can Price Your Product

The primer on COGS, indirect costs, model impact, CAC and LTV, markets and margins, competition, and value.

Adam Thomas Adam Thomas
Updated on April 24, 2024

Use a Premortem to Predict the Future

What if there were a way to figure out the problems that a project would encounter before you started work on it? With a premortem, you can do just that.

Cortney Jacobsen Cortney Jacobsen
Updated on April 24, 2024

5 Ways to Predict Product Value When You Have Minimal Data

Make great priority decisions by creating a framework around these determinants.

Cortney Jacobsen Cortney Jacobsen
Updated on April 24, 2024

3 Essential Product Management Tools for Minimizing Chaos

Don’t take an ad hoc approach to your processes.

Erik Widman Erik Widman
Updated on April 24, 2024

Why Product Management Is Like Parenting

The principles of product management can help you to take care of your new baby. Here’s how.

Image: Shutterstock / Built In
Erik Widman Erik Widman
Updated on April 24, 2024

How to Parent Like a Product Manager

It turns out that raising a baby and product management have a lot of skills in common.

Image: Shutterstock / Built In
Nis Frome Nis Frome
Updated on April 24, 2024

Listening to Noise Will Ruin Your Product

The overwhelming majority of raw customer feedback is noise consisting of random, misguided or misaligned suggestions that will make your product worse.

Joe Procopio Joe Procopio
Updated on April 24, 2024

Your Minimum Viable Product Needs an Email Content Campaign

Tapping the value of your email list could be the game changer that allows you to find elusive market fit.

Anthony Corbo Anthony Corbo
Updated on April 24, 2024

What Is Multivariate Testing?

Multivariate testing is a technique used to test a hypothesis against multiple modified elements within a product, web page or software.

Image: Shutterstock / Built In
Sam Stone Sam Stone
Updated on April 24, 2024

What I Wish I’d Known Before Becoming a Machine-Learning Product Manager

ML product management is a relatively new field, with companies still defining what the role looks like. Follow these tips for a successful career change.