Crafting a strong message is a vital part of putting together a great website, but writing can be hard. With a few simple tricks, though, you can easily create great copy..
For an unknown product from an unknown company to achieve product-market fit, the marketing has to be far more educational than brand-centric. No one wants to buy something they don’t understand.
Public relations isn’t advertising, and it’s not marketing either. Let’s clear up some misunderstandings about PR and what it can — and can’t — do for your startup.
