Expert Contributors Articles

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Yale Reardon Yale Reardon
Updated on April 24, 2024

Tips for Writing Effective Sales Emails

Want to know the secret to getting your prospect’s attention? Keep it short, make your message about them and lay out clear next steps.

Karen Rhorer Karen Rhorer
Updated on April 24, 2024

How to Set Sales Goals for Your Team

Sales managers, here’s how you can set data-driven sales goals for your reps and make sure they have the right tools to reach quota.

Fiona Gellatly Fiona Gellatly
Updated on April 24, 2024

How to Sell in a Challenging Economic Environment

At a time when customers are reluctant to buy, follow these tips to find sales success.

Image: Shutterstock / Built In
Melissa Murray Bailey Melissa Murray Bailey
Updated on April 24, 2024

Hootsuite’s Revenue Leader Says CROs Must Change Their Playbooks

Here’s how to get 100 percent of your sales reps to hit their targets.

Raja Singh Raja Singh
Updated on April 24, 2024

It’s Time for Sales Teams to Embrace Generative AI

As buyers demand more information before purchasing software, generative AI can help give sales reps the edge. Here’s how.  

Image: Shutterstock / Built In
Nate Nasralla Nate Nasralla
Updated on April 24, 2024

Make Your Sales Emails More ‘Forwardable’ to Close More Deals

Every sales leader wants to see their reps ‘multithreading.’ Here are five tips on how to send your deal champion a message they’ll forward — not delete.

Margaret Lee Margaret Lee
Updated on April 24, 2024

How to Boost Your Email Outreach Strategy to Close More Deals

Effective email outreach campaigns can help your sales teams generate more leads and bring in more revenue. Here’s how to do it. 

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Noy Saban Noy Saban
Updated on April 24, 2024

Why Early Stage Startups Should Skip the Traditional Sales Team

Turn your tech team into your sales team.

Andrius Palionis Andrius Palionis
Updated on April 24, 2024

Use Data to Boost Your Sales Performance

Your sales team stands to benefit greatly from data-driven insights. Our expert offers a few strategies for getting started.

Image: Shutterstock / Built In
Karen Rhorer Karen Rhorer
Updated on April 24, 2024

Hey, Sales Managers! Want to Establish Data-Driven One-on-Ones? Here’s How.

In sales, we’re accustomed to data steering quarterly and annual reporting. But how can regular one-on-ones with direct reports become just as data-driven?