Expert Contributors Articles

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Yale Reardon Yale Reardon
Updated on April 24, 2024

What’s the Key to Success in Sales? Your Mindset.

Sales is a tough job that involves hearing the word “no” a lot. Here’s how to handle it without losing your cool.

Image: Shutterstock / Built In
Joe Procopio Joe Procopio
Updated on April 24, 2024

How to Price Your Startup’s Subscription Product

The cost depends on what's being offered and how.

Image: Shutterstock / Built In
Karen Rhorer Karen Rhorer
Updated on April 24, 2024

The Key to SDR Prospecting Is a Data-Driven Approach

Are your SDRs on track to hit quota? Setting goals and reviewing them regularly sets you and your team up for success. Here’s how to do it.

Anthony Franklin Anthony Franklin
Updated on April 24, 2024

Why the SDR/AE Sales Model Doesn’t Always Work

The SDR/AE sales model is the gold standard, but it’s not always the best fit for your customers ... or your employees.

Chris Lynch Chris Lynch
Updated on April 24, 2024

5 Steps to Sales Readiness

Sales teams in every industry often struggle to hit their targets because enablement programs don’t achieve the desired results. You can avoid this problem by embracing the concept of sales readiness.

Tom Stanfill Tom Stanfill
Updated on April 24, 2024

Write Sales Emails That Actually Get a Response

Your prospects aren’t reading your emails. Change your approach, break through the noise and get more meetings. Here’s how.

Karen Rhorer Karen Rhorer
Updated on April 24, 2024

Your Pipeline Review Isn’t Working. Try This Instead.

How do you get the most out your employees’ pipeline reviews? Here are a few tips from my time in the field.

Kelly Lewis Kelly Lewis
Updated on April 24, 2024

Why Sales Onboarding and Upskilling Are Key to Closing More Deals

Sales reps need the right tools, resources and skills to reach their full potential. Here’s how to prepare them to sell more even as buyers tighten their budgets.

Image: Shutterstock / Built In
Michael Maximoff Michael Maximoff
Updated on April 24, 2024

What Is a Sales Funnel and How Do You Build One?

A sales funnel is the journey your customers take before they buy from you. Here’s what you need to know.

Image: Shutterstock / Built In
Yale Reardon Yale Reardon
Updated on April 24, 2024

How We Repositioned Our Sales Pitch When the Economy Faltered

While focusing short term on hires, we were neglecting the positive branding benefits that companies were receiving as members of our growing tech community. As we started paddling into shifting seas, the path forward became obvious.