Expert Contributors Articles

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Phil Geldart Phil Geldart
Updated on April 24, 2024

Here’s How to Make Your Company Customer Centric

Customer-centric companies treat the customer as a long-term relationship, not just a one-off transaction.

Image: Shutterstock / Built In
Kristin Foster Kristin Foster
Updated on April 24, 2024

How Data Can Create Meaningful Customer Experiences

Personalized experiences boost sales, engagement and brand loyalty.

image: Shutterstock / Built In
Mark Petruzzi and Paul Melchiorre Mark Petruzzi and Paul Melchiorre
Updated on April 24, 2024

The Key to Leading a Great Sales Team? Building It Right.

Here’s what you should look for in your sales reps and the professional styles you may find in the field. How you build your team will determine how you eventually lead it.

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Brent Keltner Brent Keltner
Updated on April 24, 2024

How Do You Create an Authentic Buyer Journey? Stop Selling Your Product.

To create an authentic buyer journey and sell more, don’t tell your buyers about your product. Tell them how you can solve their problem.

Perri Maxwell Chaikof Perri Maxwell Chaikof
Updated on April 24, 2024

This Account Management Graph Kept Us — and Our Clients — Afloat in Economic Crisis

Look for clients in “positive pain.”

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Stuart Croft Stuart Croft
Updated on April 24, 2024

3 Reasons Product-led Growth Is Key to Successfully Scaling Your SaaS Company

Skeptical buyers don’t trust sales pitches. Let your product do the talking.

Ashish Srimal Ashish Srimal
Updated on April 24, 2024

4 Ways SaaS Vendors Can Turn a Cash Crunch Into a Growth Opportunity

The darkening economic forecast doesn’t have to spell doom for your company. In fact, it can be a time for growth.

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Metin Kortak Metin Kortak
Updated on April 24, 2024

How to Make Compliance a Competitive Advantage

As a SaaS business, whatever space you operate in likely requires that you follow specific compliance guidelines. The good news is, despite the red tape, you can turn that compliance into an advantage.

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Todd Olson Todd Olson
Updated on April 24, 2024

The Basics of Freemium: 3 Tactics That Drive Conversions

How to hit the functionality sweet spot — enough for users to fall in love and leave them wanting more.

Zach Servideo Zach Servideo
Updated on April 24, 2024

4 More Surprising Ways to Increase Your Work-From-Home Productivity

Productivity isn’t always about working. Sometimes you need space to let your mind (and body) wander, especially if you’re working from home.