Expert Contributors Articles

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David Wang David Wang
Updated on April 27, 2024

The Key to Product Alignment Is ‘Innovating Inside a Box’

Develop a North Star, set KPIs, and then get creative.

Fareed Huda Fareed Huda
Updated on April 27, 2024

3 Product Management Principles Every PM Should Implement Now

Navigating the new normal will require a shift in thinking to discover unmet needs and embrace new opportunities.

Kevin Miller Kevin Miller
Updated on April 27, 2024

The Poisonous Watermelon: a Project Management Fable

By concealing the true status of a project, you shut down assistance from colleagues and set them up to escalate false information up the chain of command.

Adam Thomas Adam Thomas
Updated on April 27, 2024

How to Improve Your Product Research

Your research involves talking to customers to gain insight. Great — now let’s talk about how to make it matter.

Omar Rabbolini Omar Rabbolini
Updated on April 27, 2024

How Long Does It Take to Build a Minimum Viable Product (MVP)?

Getting the timing right on your MVP is crucial, but how do you know when it’s ready? The answer to that question depends on what you’re looking to get out of it.

Adam Thomas Adam Thomas
Updated on April 27, 2024

Great Product Managers Leverage Cognitive Bias

All humans are susceptible to cognitive biases. As a product manager, your job involves turning those weaknesses into strengths for the team.

Casey Winters Casey Winters
Updated on April 27, 2024

How to Survive a Crisis, According to Eventbrite’s CPO

When the survival of your business is on the line, which tactic do you take? Which bullet do you fire? The answer is simple: all of them.

Joe Procopio Joe Procopio
Updated on April 27, 2024

How to Identify Customer Friction

Customer friction is any step in the customer experience that impedes the customer from buying the product, having success with the product, or finding value in the product.

Olivia Belitsky Olivia Belitsky
Updated on April 27, 2024

Frustrated Users? Their Errors Are Your Fault.

Here’s how to create intuitive user experiences.

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