Customer Success Articles

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Joe Procopio Joe Procopio
Updated on April 20, 2024

Don’t Ask Your Customers What They Want

Ask what they do. Then focus on saving them time.

Image: Shutterstock / Built In
Scott Salkin Scott Salkin
Updated on April 20, 2024

6 Customer Success Terms Every CEO Should Know

Annual churn rate, customer journey map, net rention rate — and more.

Stephanie Bannos Stephanie Bannos
Updated on April 20, 2024

3 Customer Experience Trends We’ll See in 2021

After the tumult of 2020, companies must stabilize their relationships, jumpstart paused initiatives and cultivate their brand identities.

Melissa Lowe Melissa Lowe
Updated on April 19, 2024

3 Ways Retail Brands Can Make the Most of Customer Data

Shoppers leave behind data breadcrumbs, which companies can harness to add value to the customer experience.

Ted Hunting Ted Hunting
Updated on April 15, 2024

Traditional vs. Conversational IVR: What’s the Difference?

One is more familiar. The other might be more cost effective.

Image: Shutterstock / Built In
Brian Nordli Brian Nordli
Updated on April 15, 2024

Effective Customer Churn Prediction Requires Careful Planning

Monitoring customer satisfaction isn’t nearly enough.

Anthony Corbo Anthony Corbo
Updated on April 15, 2024

What Is Technical Support?

Technical support refers to the oversight and maintenance of computer hardware and software systems, particularly the resolution of technical issues that may arise regarding customer accounts or company software infrastructure.

Image: Shutterstock / Built In
Updated on April 12, 2024

A Day in the Life of an Onboarding Specialist

There’s no one-size-fits-all solution when it comes to onboarding new customers.

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Jeff Bezos Jeff Bezos
Updated on April 12, 2024

My Secret to the Success of Amazon? Being OK With Spectacular Failure.

I left a successful career at a hedge fund to found Amazon. Here’s why my gamble paid off.

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