Top Senior Marketing Jobs in Spokane, WA

Lead global GTM and joint marketing for a portfolio of Global System Integrators, driving co-sell pipeline and Microsoft Cloud revenue. Develop campaign strategy, demand generation, solution launches, KPIs, and budget management. Build partner and internal relationships, leverage AI and cloud expertise, and deliver scalable partner marketing best practices across regions to accelerate sales and partner impact.

Lead end-to-end paid media strategy, execution, optimization, and measurement across search, social, display, video, and programmatic channels. Analyze performance, troubleshoot tracking (GTM/GA4/pixels), provide actionable insights to grow client accounts, mentor junior staff, improve SOPs, and support renewals, upsells, and new business efforts. Maintain platform certifications and stay current on industry trends and privacy changes.

Lead content strategy and production to establish Liquibase as the authoritative voice on Database Change Governance. Create and repurpose technical and executive content (blogs, whitepapers, reports, customer stories, sales assets), support product launches and campaigns, use SEO and AI tools to improve discoverability, measure content impact on pipeline and revenue, and partner across Product, Engineering, Sales, and Customer Success to translate technical expertise into influential content.

Lead advisor-facing demand generation for the Advisor Marketing Platform: develop ICPs, positioning, multi-channel campaigns, webinars/events, content and enablement, run experiments with Marketing Operations, and scale repeatable playbooks to grow MQLs, SALs, and pipeline.

Develop and execute marketing plans across digital and traditional channels to drive demand generation. Support strategic and field marketing, create commercial-ready materials, provide market intelligence and competitive/pricing analysis, prioritize portfolio projects, and enable channel effectiveness.

Lead a portfolio of 4–6 B2B accounts—diagnose growth constraints, build strategic roadmaps, coordinate cross-channel execution, manage client revenue and retention, work with sales on ICP and pipeline handoffs, use proprietary tools (Nova, Iris, Pulse, Power Circuit), and coach analysts and specialists to drive expansion.

Lead marketing operations execution and architecture: administer Marketo, design LeanData routing, build Tray.io automations, maintain Salesforce integrations, ensure data and integration health, manage agency relationships, and run KPI reporting, email calendars, and list import QA to accelerate pipeline generation.

Lead a team to plan, execute, and optimize global marketing automation and email campaigns using CDP and marketing automation platforms. Oversee campaign strategy, audience segmentation, measurement, A/B testing, processes, and cross-functional integration to drive acquisition, engagement, and retention.

Lead measurement, analysis, and optimization of marketing performance and revenue. Build dashboards, run campaign and customer analyses, provide attribution and ROI insights, support A/B testing and forecasting, partner cross-functionally to improve acquisition, conversion, retention, and revenue outcomes, and present recommendations to leadership.

The Product Marketing Manager will execute go-to-market strategies, write product materials, assist in product development, and research user needs. They will become product experts and understand market trends.

Lead full-funnel marketing for a product-led B2B SaaS company, owning revenue KPIs and managing Brand & Content, Performance, and Product Marketing. Drive a new strategic narrative and upmarket motion, apply AI and data to decision-making, align with Product/Sales/RevOps, and build modern marketing systems, planning rhythms, and execution to scale growth.

Partner with national and strategic accounts to develop and execute insight-driven promotional programs and activations across on- and off-premise channels. Build custom sales materials, coordinate events and tastings, measure program effectiveness with sales data, and collaborate with Sales, Brand Marketing, BI, Finance, Creative Services, and distributors.

Develop and execute creative title-specific consumer and trade marketing campaigns across genres. Manage advertising, influencer programs, early reading platforms, social promotions, sales assets, budgets, reporting, and communication with authors, agents, editors, and sales.

Lead creator, influencer, esports, and athlete strategies for the Console division. Recruit and manage creators and talent, develop go-to-market and seeding plans for NPIs and game releases, align cross-functional teams, manage agencies, measure campaign performance, and present strategic recommendations to leadership.

Lead GTM strategy and execution with top services partners to drive revenue and consumption for cloud and AI solutions. Build data-driven partner marketing plans, manage partner investments, activate multi-tactic campaigns and co-sell motions, track KPIs, optimize ROI, ensure compliance, and collaborate with cross-functional stakeholders and senior partner leaders.

Own and scale Builder Prime's demand engine: set channel mix and budget, drive paid-media diversification, optimize funnel metrics and attribution, run ABX targeting, align lead-to-sale handoffs with sales/SDR, manage agency partners, and build reporting to increase sourced pipeline and move lead mix upmarket.

Lead strategy and execution of ABM campaigns for enterprise accounts: align with sales and demand gen, manage budgets and timelines, target high-value accounts, measure performance and ROI, optimize campaigns, and run reporting dashboards to drive pipeline, expansion, and retention.

Lead product marketing from zero: define positioning, competitive narrative, and go-to-market for Flexs full product suite. Drive win/loss analysis, evidence-based messaging, enablement content, and cross-functional launches by partnering with Product, Revenue, Lifecycle Marketing, and Sales Enablement.

Lead the design and execution of a scaled, always-on creator content program: source, brief, contract, and manage high-volume creators; own creator budget and economics; build repeatable playbooks for seeding, whitelisting, affiliate mechanics; partner with growth for paid amplification; scale successful deals across verticals; measure and report performance and make scaling recommendations.

Lead Elastic's global demand and digital marketing organization to modernize digital strategy, build an AI-enabled demand engine, run integrated campaigns across product lines, optimize digital experiences and email lifecycle programs, align GTM with Sales and Product, manage global budgets, and develop a high-performing marketing leadership team focused on pipeline, revenue, and continuous optimization.

Lead and scale an influencer marketing program focused on measurable new-customer revenue. Own creator sourcing, negotiation, seeding logistics, whitelisting/Spark Ads partnerships, attribution and reporting, and hire team members as the channel proves ROI.

Design and implement AI-first content automation using Claude Cowork to generate, optimize, and repurpose content at scale. Deploy AI agents to monitor SEO/AEO and web analytics, manage WordPress content, build Claude skills to enforce brand voice, automate content calendars and submission workflows, and analyze performance to amplify brand reach.

Drive product positioning, go-to-market strategy, and launches for the driver app. Create messaging, content, and integrated marketing plans; optimize Braze Canvas flows for segmentation and experimentation; analyze adoption, engagement, and competitive intelligence to inform product roadmaps and leadership recommendations.

Lead growth marketing strategy and agency relationships to drive paid search, paid social, SEO and lifecycle channels. Use analytics to optimize acquisition, test and iterate creatives and landing pages, report KPIs to leadership, and continuously scale performance-driven programs.

Manage and execute email-first marketing campaigns for strategic partners. Drive strategy, oversee campaign execution with agencies and copywriters, analyze metrics, optimize performance, and report ROI and learnings to stakeholders while scaling insights across startup marketing.