Top Remote Marketing Jobs in Baltimore, MD

Develop and execute lifecycle and growth marketing programs for B2B SaaS developers, driving platform adoption, retention, expansion, and revenue. Own campaigns across onboarding, activation, re-engagement, and monetization; optimize messaging, channels, and user journeys through experimentation and A/B testing. Partner with Product, Analytics, Data Science, Customer Success, Product Marketing, and Developer Relations. Analyze customers, markets, and KPIs to identify growth opportunities and deliver measurable programs.

Owns client and market-level marketing activation for Specialty & Wellness partners. Develops and executes B2B and B2B2C campaigns across digital, CRM, email, social, direct mail, and in-location channels. Leads client marketing plans, lifecycle communications, content development, partner enablement, and performance optimization. Collaborates cross-functionally with Sales, Product, Analytics, Operations, Risk, Finance, and agencies to drive provider engagement, consumer applications, purchase volume, retention, and ROI.

Develops and executes data-driven B2B and B2B2C marketing plans for Audiology, Optometry, and Ophthalmology markets. Responsibilities include omnichannel campaign management, acquisition and retention programs, lifecycle marketing, brand and partnership initiatives, cross-functional coordination, budget tracking, analytics, and ROI optimization. Serves as the industry subject matter expert and presents plans and results to leadership and external partners. Travel of up to 30% is required.

Build Mimica’s product marketing function and own product positioning, messaging, go-to-market strategy, launches, market research, customer narratives, sales enablement, and marketing collateral. Partner closely with Product, Sales, Content, Demand Generation, and other teams to translate technically complex AI and enterprise software capabilities into compelling stories for varied industries, personas, use cases, and customer segments.

Lead CareCredit’s provider loyalty marketing program, developing lifecycle journeys, referral and rewards programs, sweepstakes, omnichannel campaigns, personalization, and engagement strategies. Partner cross-functionally with digital, sales, Salesforce, analytics, and performance marketing teams. Establish KPIs, measure sales and brand affinity, manage multiple initiatives, and communicate program enhancements across the organization.

Manage high-volume pre- and post-sales marketing deliverables, translating AI, data, identity, and platform capabilities into client narratives, proposals, presentations, and enablement materials. Partner cross-functionally on product marketing, positioning, sales training, field marketing, events, and thought leadership. Develop scalable collateral libraries and explore AI-powered tools and workflows to improve marketing and sales efficiency.

Own enterprise partnership lifecycle marketing across journey architecture, segmentation, creative strategy, execution, experimentation, reporting, and optimization. Build scalable journey templates, creative frameworks, QA processes, KPI dashboards, and reporting standards from scratch. Serve as a Customer Success point of contact, lead partner launch workstreams, diagnose performance issues, present recommendations, and use AI to accelerate marketing workflows while applying sound judgment.

Manage and optimize B2B SaaS email marketing across prospect and customer lifecycles. Own email roadmaps, calendars, nurture programs, segmentation, personalization, governance, and performance reporting. Use Marketo, 6sense, AI-enabled workflows, testing, and campaign insights to improve engagement, conversion, adoption, retention, and expansion. Collaborate with Campaigns, Customer Marketing, Product Marketing, Sales, Design, and other teams while ensuring messaging, AI-generated content, privacy, compliance, and deliverability standards.

Leads omni-channel shopper marketing, retail media, merchandising, influencer, and promotional programs across major national retail accounts. Partners with sales teams on joint business planning, line reviews, budgets exceeding $1 million, and trade ROI optimization. Advises on digital advertising, content optimization, retailer media tactics, and influencer campaigns. Manages agencies and vendors, supports product launches, and mentors retail marketing team members.

Lead partner marketing programs for standards organizations, content publishers, resellers, and channel partners. Develop co-branded campaigns, enablement materials, webinars, events, messaging, and product launch activities. Collaborate with Sales, Product Marketing, Partner Management, and regional teams to drive partner engagement, pipeline, revenue, and global campaign execution. Track performance, ROI, sourced pipeline, MDF usage, and partner activation while supporting co-selling and account-based marketing initiatives.

Develop product launch narratives and messaging that connect with customers and prospects. Create demos, case studies, webinars, campaigns, web content, and customer stories. Partner cross-functionally with product, sales, and customer success to ensure consistent positioning. Conduct customer and prospect research, identify market trends, and use data-driven insights to strengthen product marketing strategy.

Develop and execute content marketing strategies aligned with go-to-market goals. Create persona-based content across the funnel, including blogs, ebooks, whitepapers, sales collateral, videos, emails, and web copy. Measure conversion and test content effectiveness while collaborating with product, growth, sales, communications, community, people, customer success, engineering, and product teams to strengthen brand consistency, engagement, and demand generation.

Lead global paid performance channels (search, social, mobile UA) to drive new user acquisition and ROI. Own strategy, testing, measurement, platform partnerships, and performance reporting; partner with Data Science and cross-functional teams to design experiments, scale playbooks, and surface insights to leadership.

Lead product marketing for Falcon Cloud Security, defining go-to-market strategy, positioning, messaging, competitive differentiation, CSP partnerships, analyst relations, vertical motions, field enablement, customer engagement, and thought leadership. The role requires deep cloud security expertise, strong storytelling and business acumen, and the ability to influence cross-functional teams and senior stakeholders.

The Senior ABX Manager will design and execute account-based marketing programs for strategic accounts, collaborating with sales to drive engagement and revenue.

Lead strategy, planning, and execution for Connected TV, audio, OOH, and direct mail/gifting. Build programmatic audio and CTV programs, manage media/vendor relationships, design incrementality tests and measurement frameworks, partner with Creative and Analytics to align channels with pipeline goals, and scale offline, upper-funnel programs within an ABM and performance-marketing context.

Lead Amazon performance marketing strategy and execution, manage Sponsored Ads and DSP, collaborate with agencies and cross-functional teams, optimize campaigns and budgets, analyze performance with AMC/analytics, and measure commercial impact to drive ROAS and customer acquisition.

Supports broad-reach paid media and integrated marketing campaigns across television, streaming video and audio, radio, and podcasts. Responsibilities include analyzing channel performance, recommending optimizations, monitoring digital marketing results, managing budgets and pacing, handling invoicing, building tracking assets, supporting campaign planning and launches, conducting competitive analysis, and presenting performance insights. The role collaborates with internal teams and external agency partners.

Build, launch, monitor, and optimize Google Ads and other SEM campaigns. Manage campaign structures, keywords, ad copy, targeting, budgets, pacing, conversion tracking, quality checks, and performance reporting. Analyze results, provide strategic recommendations to sales teams, troubleshoot tracking and fulfillment issues, and coordinate with internal teams and vendors. Manage multiple accounts and deadlines while maintaining accurate documentation and staying current with advertising platforms and SEM processes.

Leads Inato’s marketing organization and strategy, including account-based marketing for enterprise sponsors, integrated sales campaigns, product positioning, go-to-market execution, customer marketing, and advocacy programs. Establishes marketing goals and metrics tied to business outcomes while partnering with Sales, Product, Customer Success, Strategy, and executive leadership. Coaches and develops the marketing team, builds internal product marketing capabilities, and drives measurable pipeline creation, customer expansion, and market differentiation.

Leads marketing strategy and operations as strategic advisor to the CMO. Responsibilities include evaluating growth initiatives and partnerships, developing financial business cases, leading cross-functional pilots, managing annual planning, allocating marketing budgets, establishing governance, and reporting executive metrics. The role requires consulting or strategy experience, B2B and B2C expertise, advanced financial modeling, process design, executive communication, and a quantitative bachelor's degree; an MBA is preferred.

Own the voice agent go-to-market: define category narrative, drive developer adoption to enterprise deployment, lead product launches, craft positioning and battlecards, enable sales with collateral and proof points, collaborate on market and competitive intelligence, produce developer-facing content, and build repeatable AI-assisted PMM workflows.

Lead solutions marketing for voice AI use cases and verticals: craft narratives, decks, demos, battlecards, proof points, and web copy; enable sales and demand gen; measure pipeline impact and build AI-powered content production systems.

Develop and execute account-based marketing programs for strategic B2B accounts. Create personalized, multi-channel campaigns, partner with Sales to prioritize accounts and buying groups, generate and accelerate pipeline, analyze engagement and revenue results, and optimize through experimentation. Build scalable ABM playbooks and apply generative AI responsibly to research, personalization, campaign development, and analysis while validating outputs and protecting sensitive data.

Own brand and partner campaign strategy from brief through launch and retrospectives. Translate business priorities, audience insights, and brand strategy into integrated campaign plans, GTM strategies, investment priorities, and creative briefs. Align cross-functional marketing partners, guide tradeoffs, oversee execution quality, and develop measurement frameworks. Track brand health and campaign performance, report insights to leadership, and create reusable standards to improve future campaigns.