Top Senior Marketing Jobs in Pensacola, FL

Leads end-to-end marketing strategy and execution for Commercial and Corporate Banking, including client acquisition, retention, product adoption, digital campaigns, ABM, sales enablement, events, analytics, optimization, budgeting, and regulatory governance. Partners with senior banking, sales, data, and digital stakeholders to develop value propositions, integrated marketing plans, and measurable growth initiatives in a regulated B2B financial services environment.

Develop and execute multi-channel marketing strategies and campaigns to increase brand awareness, generate leads, and drive revenue. Analyze marketing performance, optimize budgets and ROI, collaborate with sales, product, and creative teams, and monitor market and competitor trends. The role requires marketing automation proficiency and strong analytical, communication, and interpersonal skills.

Lead and execute end-to-end growth marketing: design multi-channel acquisition campaigns, own funnel KPIs, collaborate with Product/Engineering/Sales, develop brand and positioning, analyze metrics, and run experiments to scale user acquisition, engagement, and retention.

Develop and execute product marketing strategy for ShipBob’s fulfillment, customization, and warehouse management software offerings. Responsibilities include positioning and messaging, go-to-market planning, demand generation, campaign asset development, competitive and customer research, win-loss analysis, product launches, and cross-functional alignment with Marketing, Sales, Product, Engineering, Partnerships, Operations, and leadership to drive revenue, conversion, customer experience, and retention.

Owns consumer subscription growth for One Pass Select, including paid media, promotions, acquisition, retention, conversion analytics, and test-and-learn programs. Leads reseller and channel-partner conversion strategies, directs performance creative, and partners with Marketing Operations, Product, Digital, and Customer Experience teams to improve campaigns and digital experiences.

Leads Roo’s integrated brand campaigns, major launches, thought leadership, PR, and strategic partner marketing. Owns campaign strategy, storytelling, cross-functional execution, measurement, brand research, market expansion, agency relationships, budgets, and campaign planning systems. Partners with PR agencies to build earned media, sponsored content, industry presence, and executive and customer thought leadership that strengthens Roo’s credibility among veterinary professionals and animal hospitals.

Own and scale Horizon3’s marketing operations systems, processes, data governance, and campaign execution. Manage Pardot and Salesforce integrations, lifecycle workflows, lead scoring, routing, segmentation, ABM operations, marketing technology evaluations, automation, data quality, and reporting infrastructure. Lead cross-functional systems projects, improve funnel handoffs and campaign accuracy, support attribution initiatives, document workflows, and enable marketing teammates. Partner with Sales, RevOps, Finance, IT, Analytics, and Demand Generation to improve pipeline visibility and revenue impact.

Own growth marketing and customer acquisition strategy for an assigned B2B SaaS business. Manage funnel performance, integrated campaigns, forecasting, experimentation, channel optimization, and pipeline contribution. Partner with Sales, Revenue Operations, Product Marketing, and cross-functional marketing specialists to improve acquisition, conversion, attribution, and marketing efficiency. Develop strategic growth plans, identify opportunities, and drive accountability without necessarily managing execution teams directly.

Owns marketing launches, positioning, messaging, narratives, competitive research, technical content, enablement, brand consistency, and cross-channel execution for an AI semiconductor company. The role translates complex analog computing technology for technical and business audiences, coordinates agencies and vendors, supports press and analysts, and builds foundational marketing processes. Candidates need 7+ years of marketing experience, hands-on launch and positioning ownership, strong technical writing, creative collaboration, and the ability to work effectively with engineers and hardware teams.

Own end-to-end creator marketing campaign execution, including briefings, content reviews, compliance routing, approvals, creator database management, performance reporting, partner research, contracts, and payments. The role requires coordinating agencies and stakeholders, building scalable workflows, ensuring FTC and brand-safety compliance, and maintaining authentic, platform-native creator content across TikTok, Instagram, and YouTube.

Own product positioning, messaging, go-to-market launches, sales enablement, competitive research, analyst relations, thought leadership, and customer proof points for ProcessUnity’s B2B cybersecurity and third-party risk management solutions. The role translates complex concepts into compelling market stories, uses generative AI to scale marketing workflows, represents the company at industry events, and may eventually build and lead a product marketing team.

Leads global growth marketing strategy for Waters Advanced Diagnostics, including brand positioning, portfolio marketing, disease-state leadership, events, digital demand generation, eCommerce, and brand integration. Partners with commercial and business leaders to drive revenue through measurable campaigns, analytics, and customer engagement. Builds a matrixed global marketing organization, oversees marketing technology and multimillion-dollar budgets, and develops capabilities across digital, content, creative, and brand execution.

Leads strategic product marketing for Alkami’s digital banking platform, owning go-to-market strategy, product positioning, messaging, competitive analysis, launch readiness, sales enablement, and partner commercialization. Collaborates with Product, Sales, Marketing, Customer Success, and executive stakeholders to influence roadmap decisions, align narratives, improve adoption, and drive measurable pipeline and business outcomes. The role also develops scalable marketing frameworks and integrates AI into product marketing workflows.

Own and execute the agency’s B2B marketing strategy across social media, email, content, events, case studies, and campaigns. Manage the marketing calendar, vendors, event programs, lead tracking, performance reporting, and executive thought leadership. The role combines strategic planning with hands-on copywriting, campaign execution, project management, competitor research, and optimization to increase visibility, generate leads, and support business growth.

Leads paid advertising strategy and execution for high-value client accounts across multiple digital channels. Responsibilities include campaign optimization, budget pacing, quality assurance, measurement and attribution analysis, testing roadmaps, client communication, strategic recommendations, and mentoring junior team members. The role also supports new business appraisals and uses AI and proprietary Nova tools to improve marketing workflows and account performance.

Own and grow affiliate marketing programs for consumer brand clients, covering strategy, forecasting, partner recruitment, campaign execution, platform administration, reporting, commissions, and communications. Translate performance data into growth recommendations, lead affiliate education and process development, support pitches and agency expansion, and partner with clients, analytics, production, and leadership. Mentor junior staff and serve as the agency’s affiliate marketing subject matter expert.

Own customer marketing and growth programs that drive SaaS adoption, expansion, renewal, advocacy, and community engagement. Partner with Customer Success, Product Marketing, Product, Sales, and Events to segment accounts, develop lifecycle communications, manage customer advocacy and advisory programs, host events, collect customer stories, and establish performance metrics. The role requires strong cross-functional project management, customer communication, AI fluency, and travel to major trade shows or customer events 3–4 times annually.

Owns member engagement strategy across 275+ employer accounts, driving benefit adoption through integrated B2B2C campaigns, segmentation, behavioral data, AI-enabled marketing, and multichannel activation. The role partners with employers and ecosystem stakeholders, builds scalable playbooks, manages account-pacing models, and leads a team of Engagement Marketing Managers and a Coordinator. It also requires cross-functional collaboration to optimize patient conversion funnels, registrations, utilization, and ROI.

Own operational execution for Firefox Mobile marketing, including app store optimization, lifecycle campaigns, product launches, localization, quality assurance, reporting, and growth initiatives. Coordinate cross-functional workstreams, identify delivery risks, consolidate campaign learnings, and build scalable processes, automation, and AI-assisted workflows using tools such as Claude Code and Cowork.

Lead workstreams for global internal events, managing timelines, vendors, registration platforms, attendee communications, gifting, purchasing, invoices, budgets, and performance reporting. The role also drives process improvements, event innovation, and cross-functional stakeholder collaboration. It requires event management experience, Cvent proficiency, strong organizational and communication skills, technological fluency, and willingness to travel internationally and domestically up to 20%.

Owns Payscale’s website growth across SEO, AI search visibility, CRO, analytics, and conversion optimization. Responsibilities include technical SEO, keyword strategy, AEO, landing-page performance analysis, A/B and multivariate testing, Webflow implementation, GA4 and GTM reporting, dashboard development, funnel analysis, and AI-assisted insights. Partners with Demand Generation, Content, Product Marketing, and Marketing Operations to improve traffic, engagement, and pipeline conversion.

Develop enterprise product marketing strategy for an AI-native identity and access security platform. Responsibilities include enterprise positioning, market and competitive intelligence, buyer research, sales enablement, product launch planning, customer case studies, analyst briefings, executive support, and collaboration with Sales, Product, Engineering, DevRel, and founders. The role requires translating complex technical products into persuasive messaging for security and engineering audiences while supporting enterprise growth.

Lead product positioning, pricing, and go-to-market for an AI-forward SaaS compliance platform. Embed with Product to decode roadmaps, own end-to-end launches, create customer-facing assets, host webinars, and align Sales/CS/Support to drive adoption and expansion.

Leads Claravine’s marketing function, category narrative, thought leadership, enterprise demand generation, pipeline contribution, product marketing, content strategy, analyst relations, and customer advocacy. Owns positioning, ABM, sales enablement, marketing budget and P&L, reporting, and team development. The role requires executive-level engagement with enterprise marketing buyers, ownership of revenue outcomes, and experience building lean, AI-enabled B2B SaaS marketing organizations.

Lead product marketing for Veeam Data Platform by developing outreach, web, content, launch, and campaign strategies. Translate complex data protection, cloud, virtualization, security, and resilience technologies into compelling customer-focused messaging. Create demos, videos, webinars, and sales enablement assets while partnering with product management, strategy, campaigns, and analytics teams. Refine positioning, personas, ICPs, use cases, and performance metrics to drive customer acquisition, expansion, and market growth.