Top Senior Marketing Jobs in Des Moines, IA

Lead strategy and execution of marketing automation and customer data platforms (Salesforce Marketing Cloud and Data Cloud). Build AI-enabled, data-driven customer journeys, own Data Cloud implementation, lead a marketing automation team, partner with Sales, IT, and Data, and ensure compliant activation of customer data in a regulated financial services environment.

Lead and execute integrated marketing and communications for EP² within Flex Power, driving internal integration communications, external brand positioning, content, digital/website management, events/trade shows, social media, campaigns, and market/competitive analysis while partnering cross-functionally to align messaging and measure performance.

Lead end-to-end go-to-market planning and execution for major product and feature launches. Drive NPI process improvements, create launch assets and executive communications, enable sales and CS, coordinate cross-functional stakeholders, and standardize launch frameworks to improve speed, quality, and adoption.

Lead product marketing for Coinbase Prediction Markets: research customer segments, develop growth and go-to-market strategies for events and feature launches, execute campaigns across channels, measure performance, and envision product-led uses of prediction markets.

Lead account-based and firm-level marketing strategies for P&C top firms and national partners. Plan and execute digital and traditional campaigns, guide creative development, leverage customer insights and analytics to target audiences, ensure programs meet strategy and schedule, and collaborate cross-functionally to drive sales and profitable growth.

Lead enterprise marketing strategy and execution: brand governance, demand generation, website and content strategy, sales enablement, analytics, customer advocacy, vendor/agency management, and marketing technology (HubSpot). Partner with leadership and sales to drive pipeline, launches, and measurable results.

Leads paid advertising strategy and execution for high-value ecommerce accounts across multiple ad channels. Responsibilities include campaign planning, optimization, QA, budget pacing, attribution and measurement analysis, reporting, client communication, testing roadmaps, and strategic recommendations. The role also mentors junior team members, supports new business appraisals, integrates AI and Nova tools, manages performance risks, and drives cross-channel growth initiatives.

Leads paid advertising strategy and execution for high-value B2B accounts across multiple ad channels. Responsibilities include campaign optimization, budget pacing, quality assurance, measurement and attribution analysis, testing roadmaps, client communication, risk escalation, strategic recommendations, and mentoring junior talent. The role also supports new business appraisals, improves workflows using AI and Nova, and drives cross-channel performance aligned with broader client business goals.

Leads paid advertising strategy and execution for high-value client accounts across multiple digital channels. Responsibilities include campaign optimization, budget pacing, quality assurance, measurement and attribution analysis, testing roadmaps, client communication, strategic recommendations, and mentoring junior team members. The role also supports new business appraisals and uses AI and proprietary Nova tools to improve marketing workflows and account performance.

Manage integrated B2B marketing campaigns, corporate events, tradeshows, partner marketing, social media, email, website, and advertising initiatives. Use Pardot and Salesforce to build campaigns, manage leads, analyze performance, track ROI, and maintain dashboards. Collaborate with sales, corporate marketing, technology partners, and internal stakeholders to support lead generation, revenue growth, brand awareness, and go-to-market programs.

Manage and execute advisor-facing sales marketing programs for life & annuities, overseeing operations, vendor relationships, advertising, engagement strategies, performance analysis, budgeting, and leading Workshop Coordinators to drive advisor activation and program effectiveness.

Develop and optimize paid advertising strategies for consumer packaged goods clients, using marketing performance data to drive revenue and brand growth. The role involves managing paid media initiatives, analyzing results, improving campaign effectiveness, and delivering strategic client support. It is a remote, hybrid, or in-office contract position with the potential to convert to full-time employment within 30–90 days.

Leads paid advertising strategy and execution for high-value client accounts, including campaign optimization, budget pacing, QA, measurement, reporting, testing roadmaps, and client communication. Develops proactive performance recommendations using attribution, incrementality, contribution analysis, marketing data, AI tools, and Nova. Serves as a strategic leader, manages client conversations, supports new business appraisals, and mentors junior team members.

Develop and execute integrated B2B content strategies across the customer lifecycle. Create research-driven thought leadership on AI, human insight, and emerging technologies; produce content across reports, articles, executive communications, customer stories, campaigns, webinars, and sales materials. Collaborate with cross-functional teams, executives, customers, analysts, agencies, and research partners. Translate complex technical concepts into compelling narratives, use AI-assisted workflows, and optimize content based on performance data.

Drive Qompyl’s growth from beta through launch by managing acquisition funnels, organic and paid channels, lifecycle programs, experimentation, analytics, community, referrals, and partnerships. Identify performance gaps, optimize conversion and retention, and provide actionable recommendations. The role requires financial-markets fluency to market effectively to self-directed traders and investors, plus hands-on execution in an early-stage environment.

Owns 12twenty’s editorial engine and content strategy, creating thought leadership, reports, SEO and AEO articles, webinars, guides, website copy, email campaigns, and sales enablement materials. Manages editorial workflows, supports product launches and demand generation, repurposes content across channels, and measures engagement, search visibility, AI discoverability, and pipeline impact. The role transforms platform data, customer insights, and market trends into compelling content for employers, universities, and early-career professionals.

Lead customer acquisition efforts across multiple platforms, manage advertising budgets, develop a high-performing team, and optimize marketing efficiency.

Leads marketing operations strategy and execution, including lifecycle management, lead scoring, routing, marketing technology, attribution, campaign tracking, reporting, data enrichment, privacy, and compliance. Partners with Sales Operations, Revenue, Data, Legal, and Marketing teams to optimize funnel performance, improve data quality, implement tools, and deliver actionable pipeline and ROI insights.

Own technical product marketing for Bloomreach’s APIs, integrations, and agentic AI platform. Translate platform capabilities into positioning, use cases, partner launch strategies, customer storylines, sales enablement, and go-to-market materials. Collaborate with Product, Engineering, Solutions Engineering, partners, sales, and technical buyers. Define launch metrics, coordinate milestones, communicate product value, and evaluate post-launch results.

Lead SVOD product marketing strategy and execution across DIRECTV platforms. Own multi-million-dollar revenue, manage partner relationships, lead and develop a SVOD marketing team, and collaborate with Product, Finance, Analytics, and Content to drive acquisition, retention, and churn reduction through data-driven campaigns and executive communication.

Lead search-focused performance marketing and user acquisition across Apple Search Ads and Google ecosystems. Own campaign strategy, optimization, budgeting, forecasting, experimentation, creative A/B testing, and full-funnel growth across search, YouTube, and Performance Max. Analyze CPI, CPA, ROAS, LTV, retention, attribution, and user behavior while partnering with creative and analytics teams. Use AI to improve workflows and marketing effectiveness.

Own Vanta’s AI product marketing strategy, including narrative, positioning, messaging, roadmap alignment, launches, event content, customer and analyst communications, and sales and customer-success enablement. Partner closely with Product and Engineering to translate technical AI capabilities into compelling, accurate market stories, influence roadmap decisions, and drive adoption. Lead keynote-level narratives, customer testimonials, objection handling, launch measurement, and scalable go-to-market processes.

Owns analyst and consultant relations, industry PR, named-account marketing, product positioning, marketing technology, and performance measurement for a relationship-driven fintech business. The role manages executive communications, customer advocacy, events activation, agency partners, budget, and the Events Manager. It also integrates AI into marketing strategy and workflows while partnering closely with Sales, Product, Client Partnership, and executive leadership.

Manage digital marketing strategies focusing on SEO and Google Ads. Utilize Zoho tools for campaign management and analyze performance data.

Lead 0->1 B2B growth by designing scrappy, data-driven distribution plays and high-velocity experiments across acquisition, activation, and retention. Own the AEO narrative, run creative growth hacks (benchmarking tools, scraping, competitor analysis), operationalize founder-led thought leadership, build the growth tooling stack, and measure attribution to drive lead quality and conversions.