Top Senior Marketing Jobs in Des Moines, IA

Own and optimize the end-to-end marketing technology stack: roadmap, tool selection, implementations, integrations, documentation, governance, and performance metrics. Partner with IT, Sales Ops, Analytics, and Legal to ensure data flows, adoption, and ROI while supporting onboarding and ongoing optimization.

Lead marketing systems, analytics, and attribution; own marketing tech stack and email programs; manage paid media and web/landing strategy; build internal tools and execute account-based programs; drive program management and operational excellence across marketing to align with revenue.

Lead product marketing for Coinbase Prime & Markets institutional products (spot, derivatives, margin, execution). Own positioning, GTM launches, enablement, client communications, and cross-functional alignment to drive institutional adoption across regulated regions.

Lead product marketing for Coinbase Prediction Markets: research customer segments, develop growth and go-to-market strategies for events and feature launches, execute campaigns across channels, measure performance, and envision product-led uses of prediction markets.

Own payer-facing clinical value narrative: translate Headway's clinical and network data into evidence-backed stories, build competitive intelligence for payers, and equip sales/BD with data, messaging, and materials to win payer partnerships.

Lead end-to-end go-to-market planning and execution for major product and feature launches. Drive NPI process improvements, create launch assets and executive communications, enable sales and CS, coordinate cross-functional stakeholders, and standardize launch frameworks to improve speed, quality, and adoption.

Design, build, and operate HubSpot-based lifecycle and trigger-driven customer journeys using AI to scale personalization. Maintain CRM data integrity and Salesforce sync, ensure compliance and deliverability, and translate campaign performance into actionable insights and reports.

Lead alliance and partner marketing strategy for Salesforce, driving revenue growth, brand visibility, and channel performance. Develop channel strategies, manage partner relationships, use market research and analytics, mentor teams, and promote innovative digital marketing initiatives to capture business opportunities and enhance customer experience.

The Senior Product Marketing Manager will lead AI observability narrative, market positioning, GTM strategies, and sales enablement to shape the market understanding of the infrastructure supporting AI reliability.

The Director of Developer Relations & Technical Content will lead a team to expand Acquia and Drupal's reach, engaging digital leaders and marketing technologists through content, community, and evangelism.

Own positioning, messaging, launches, and feature-release support for Acquia Source (CMS and DAM). Translate product capabilities into buyer-focused sales assets and proof points, maintain competitive coverage, partner with evangelism and demand-gen teams, and present demos publicly. Operate with an AI-first approach to strategy and execution.

Lead end-to-end product marketing for Acquia's Platform and Drupal offering targeting technical buyers (CTO/CIO/CISO). Own positioning, messaging, competitive GTM, launches, sales plays, and TCO tools. Manage a Product Marketing Manager, partner with Drupal evangelists, Sales Enablement, Product, and Demand Gen to drive strategy, content, demos, and data-driven programs that win displacement deals.

The Director of Product Marketing will lead the go-to-market strategy for Acquia Source, focusing on the launch, narrative, sales enablement, and commercial outcomes. Responsibilities include defining buyer journeys, positioning the product, enabling sales and partners, measuring success, and collaborating cross-functionally.

The Director of Marketplace Marketing - Amazon will lead advertising strategy for a $250M+ business, manage a team, and ensure budget efficiency while enhancing measurement capabilities across platforms.

Owner of end-to-end email programs driving pipeline: design and optimize multi-touch nurtures, execute batch campaigns, manage paid email/newsletter placements, support paid ads and ABM retargeting, ensure compliance, build dashboards, and report performance to leadership while coordinating cross-functionally with content, demand gen, sales, and field marketing.

Lead product marketing for Runpod's AI infrastructure platform: define positioning and messaging, run launches, own competitive intelligence and sales enablement, create technical long-form content, build AI-assisted content workflows, conduct customer research, and align GTM across product, marketing, and sales to drive awareness, adoption, and revenue.

Lead and execute marketing operations: build systems and workflows across HubSpot, Salesforce, Webflow, analytics and attribution; ensure clean campaign tracking, lead routing, PQL/MQL definitions, funnel and revenue reporting; run QA, documentation, and cross-functional rhythms with RevOps, Sales, Finance, Product, and Data to provide decision-ready marketing measurement.

Build and maintain GTM automation, data modeling, and integrations across SFDC, Marketo, Clay, and Snowflake. Develop predictive scoring models, optimize automated outreach and lifecycle workflows, manage automation cost efficiency (LLM and enrichment usage), and partner with marketing, sales, partnerships, and revenue ops to translate business needs into scalable technical solutions and documentation.

The Senior Manager, Marketing Analytics will lead AI-driven marketing analytics, develop performance metrics, and collaborate across teams to enhance data-driven decision-making.

Lead demand generation programs for Superhuman Mail, collaborating with Sales and other teams to drive marketing-sourced pipeline growth through integrated campaigns, optimization, and performance analysis.

Own product marketing as a senior individual contributor: define positioning and messaging for the AI platform, create sales enablement assets, run product launches end-to-end, build the PMM operating system, and translate customer and competitive insight into revenue-driving materials.

Lead execution of social media, PR, and internal communications. Manage community engagement, social listening, content publishing, KPI tracking, byline and award submissions, employee advocacy, and executive updates. Collaborate with cross-functional teams and PR agency, maintain brand consistency, and introduce AI-driven communications efficiencies.

Own end-to-end lifecycle marketing for assigned channels (email, push, SMS): design multi-step journeys in Iterable, execute experiments with holdouts, troubleshoot delivery and performance issues, build attribution dashboards, lead creative strategy and briefs, integrate AI to accelerate work, and present results to senior leadership to drive measurable performance improvements.

Lead identification, testing, and scaling of new paid channels (streaming TV, programmatic, paid social, YouTube). Design incrementality/holdout tests with BI, own attribution and reporting, build channel playbooks, optimize conversion signal passback, drive creative testing and briefs, manage platform partnerships, and recommend budget/investment decisions to senior stakeholders.

Lead go-to-market strategy for Third Party Risk Management (TPRM) and Operational Risk Management (ORM) products. Own positioning, messaging, pricing, analyst relations, competitive intelligence, and market opportunity analysis. Partner cross-functionally with product, sales, marketing, and executive teams to drive launches and articulate long-term strategic direction.