Top Senior Marketing Jobs in Des Moines, IA

Lead design, execution, and optimization of omni-channel campaigns in Marketo. Own platform administration, governance, lead lifecycle, scoring, deliverability, and CRM integration. Apply AI/LLMs to automate and personalize campaigns, mentor junior staff, build reporting and testing frameworks, and drive operational maturity and compliance (including HIPAA).

Lead email and SMS lifecycle campaigns from strategy to execution using segmentation and predictive analytics. Optimize targeting, measure and improve KPIs (CTR, placed order rate, churn, MRR), QA campaigns, analyze competitors, present to client leadership, and support sales with campaign-driven insights.

The Content Marketing Manager directs content strategy at PHM, developing educational materials, overseeing newsletters, social media, and collaborations to enhance healthcare communication and engagement.

Lead Roo's brand and integrated marketing team to develop strategy, creative systems, and multi-channel campaigns. Oversee content, social, community, PR, events, web, paid, and partners to drive consistent storytelling, measurement, and growth across the veterinary customer journey.

Lead recruitment marketing and employer branding to attract candidates: create digital and traditional campaigns (SEO, social, paid ads), analyze marketing data, manage creative tools and CRM, write communications, oversee budgets, and improve candidate experience while managing multiple projects.

Manage a portfolio of RIA client accounts end-to-end: run bi-weekly calls, build and optimize Meta lead-generation campaigns, write ad copy and VSL scripts, set up tracking and automations (Calendly, Zapier), monitor performance to meet cost-per-appointment targets, and drive client retention.

Own a portfolio of client accounts for Meta paid campaigns, run bi-weekly calls and reports, write ad copy and VSL scripts, configure tracking and automations, optimize performance to hit cost-per-appointment targets, and drive client retention.

Owns a portfolio of financial-services client accounts, running bi-weekly calls, producing performance reports, building and optimizing Meta lead-generation campaigns, writing ad copy and video scripts, setting up tracking and integrations (Calendly/Zapier), and troubleshooting campaigns to meet cost-per-appointment and retention targets.

Own a portfolio of client accounts for Meta lead-generation campaigns: run bi-weekly calls, produce performance reports, build and optimize ads, write ad copy and VSL scripts, manage tracking/pixels and integrations, and be primary client contact responsible for retention and results.

Own a portfolio of client accounts for Meta lead-generation campaigns: run bi-weekly calls, produce performance reports, write ad copy and VSL scripts, build and optimize Meta campaigns, manage tracking and integrations (Calendly, Zapier), troubleshoot campaigns, and drive client retention and results.

Own multiple client accounts end-to-end: run bi-weekly calls and reports, build and optimize Meta lead-generation campaigns to hit cost-per-appointment targets, write ad copy and VSL scripts, coordinate creative production, set up tracking/pixels and Calendly/Zapier automations, troubleshoot technical issues, and drive client retention and renewals.

Owns a portfolio of advisory client accounts end-to-end: runs bi-weekly calls and reports, builds and optimizes Meta lead-generation campaigns, writes ad copy and video sales letter scripts, configures tracking (pixels, conversion events) and integrations (Calendly, Zapier), troubleshoots performance and technical issues, and drives client retention and results.

Own a portfolio of client accounts for Meta lead-generation campaigns, run bi-weekly client calls and reports, write ad copy and VSL scripts, manage budgets/targeting/optimization, set up tracking and integrations (Calendly, Zapier), troubleshoot performance and technical issues, and collaborate with video editors to drive appointment bookings and client retention.

Own a portfolio of financial-advisor client accounts: run bi-weekly calls, deliver performance reports, build and optimize Meta lead-gen campaigns, write ad copy and VSL scripts, manage tracking/pixels and integrations (Calendly, Zapier), troubleshoot performance and tech issues, and drive client retention and renewals.

Own a portfolio of client accounts for Meta lead-generation campaigns: run bi-weekly calls, build and optimize ads, write copy and VSL scripts, set up tracking and automations, and drive client retention and performance metrics.

Own a portfolio of client accounts as primary contact: run bi-weekly calls, send performance reports, build and optimize Meta lead-gen campaigns, write ad copy and VSL scripts, set up tracking and automations (Calendly, Zapier), troubleshoot technical issues, and drive client retention and performance targets.

Lead marketing operations for direct marketing campaigns in a regulated environment. Own process design, governance, digital asset management, QA/audit controls, vendor and team management, operational reporting, and identify automation opportunities to improve cycle times and compliance while scaling from direct mail into digital channels.

Develop and execute community outreach and engagement strategies for data center markets. Build stakeholder relationships, design community investment and partnership programs, coordinate cross-functional teams for permitting and issue mitigation, represent the company in public forums, and measure/report program outcomes and community sentiment.

Lead partner-focused marketing strategy and execution to drive partner recruitment, enablement, and co-marketing initiatives. Build partner playbooks, manage PRM marketing components, coordinate joint campaigns, events, and partner communications, track partner KPIs and ROI, and collaborate with partner operations and corporate marketing to grow partner-sourced pipeline and revenue.

Lead lifecycle strategy to drive customer adoption, engagement, retention, and expansion. Build personalized email-driven programs, support product and feature launches, design experiments, analyze product and behavior data, and partner cross-functionally to improve customer value and growth.

Own and scale paid search and paid social programs, manage six-figure media budgets and agency partners, lead SEO and organic growth initiatives, run experiments to improve CAC and pipeline, and coordinate integrated campaigns across product marketing, content, creative, and RevOps using analytics and AI-driven tools.

Build and own Flex's lifecycle marketing function end-to-end: strategy, messaging, and technical infrastructure. Design event-based data pipelines and Braze canvases, partner with Engineering and Data on identity/event tracking, and measure lifecycle impact on conversion, retention, and revenue. Ensure compliance-approved messaging for a regulated fintech and prioritize sequencing of infrastructure and campaigns.

Own product marketing for Alteryx CDP & Data Connectivity portfolio—Live Query, OCR Tools, Intel Suite, Data Products, and Connect. Build positioning, launch plans, enablement, competitive battlecards, demos, and case studies. Partner cross-functionally with Product Management, Sales, Ecosystem teams, and field to drive GTM, messaging, and ecosystem alignment for cloud data platforms and data integration scenarios.

Lead product marketing for an unannounced cross-platform Strategy/MMO. Define positioning, messaging, and audience strategy; drive brand-building and performance; partner with licensors; align product, UA, and creative teams; use data-driven testing and player insights to optimize lifecycle and KPIs; recruit, mentor, and grow the product marketing team.

Lead marketing operations for an unannounced cross-platform Strategy/MMO: plan and track game-wide initiatives, manage creative budgeting and approvals, collaborate on UA testing and localization, oversee analytics, dashboards, budget tracking, CRM campaigns, and continuously improve processes.