Top Senior Marketing Jobs in Des Moines, IA

Lead strategy, administration, and optimization of AI tools for the SDR organization (Qualified, Gong, Microsoft Co‑Pilot). Identify AI use cases, build implementation roadmaps, define requirements and success metrics, manage pilots and vendors, monitor adoption and impact, maintain governance and documentation, and partner cross-functionally to improve SDR productivity, lead conversion, and pipeline generation.

Lead end-to-end product marketing for enterprise SaaS: define positioning, own go-to-market launches, create messaging and sales enablement, drive adoption/expansion, gather competitive intelligence, and partner cross-functionally with Product, Sales, Marketing, and Customer Success to measure and iterate on business impact.

Create and publish platform-first social content (graphics, short-form video, carousels) that captures cultural and real-time sports moments. Use trend and performance insights to inform strategy, write on-brand copy, build community engagement, and partner with internal teams to align campaigns and optimize content.

Lead and scale field marketing across the western US: design and execute events (dinners, roundtables, workshops, conferences, roadshows), align with sales to drive pipeline, manage vendors/sponsorships, measure program ROI and attribution, build repeatable playbooks, and apply AI tools to improve efficiency and outcomes.

Lead positioning, messaging, and launch strategy for EveOS. Translate complex AI capabilities into buyer-relevant narratives, drive competitive positioning and analyst relations, inform product roadmap via customer insight, and enable go-to-market teams with core narrative assets and repeatable launch processes.

Lead go-to-market strategy for Coinbase retail trading products, translating complex instruments into customer-first positioning. Own launches, audience and channel strategy, creative briefs, and measurement. Drive volume via growth and CRM partnerships, design engagement and win-back programs, run experiments, and deliver metric-driven recommendations to product and marketing leadership.

Lead SEON's global B2B digital marketing transformation by building an AI-driven content, SEO/GEO, personalization and paid strategy. Drive ABX alignment, experimentation, conversion optimization, and measurable pipeline outcomes. Scale and coach a globally distributed, agile digital team and manage agency partners while aligning with product, sales, and GTM operations.

The Senior Content Marketer will develop and execute a content strategy aligned with business goals, creating engaging and educational content while collaborating with various teams to support revenue growth.

The Senior Product Marketing Manager at GameChanger will lead go-to-market strategies, oversee positioning, collaborate with product teams, and drive adoption for the company's products.

Lead strategy and execution for Headway’s provider community and content programs. Define member journeys, manage channels and events, build an ambassador program, capture provider stories, and measure engagement to drive business outcomes and provider advocacy.

Own and execute field marketing and events (conferences, roadshows, partner activations) to drive pipeline. Plan multi-city roadshows, manage vendors, budgets, logistics, and onsite execution. Partner with Sales, Product Marketing, and Growth to drive meeting generation, track ROI, and optimize event performance while supporting broader demand generation.

Manage marketing data, audiences, and campaign lists; perform SQL-led data mining and analysis; build and audit segments for multi-channel campaigns; ensure compliance with partner preferences; maintain documentation and data dictionary; support digital marketing reporting and recommend targeting and process improvements.

Creates compelling written, photographic, and video content that communicates the company’s projects, services, people, and culture. Partners with technical experts and field teams to develop social media content, case studies, thought leadership, project stories, and proposal materials. Regularly visits jobsites and facilities to conduct interviews and capture firsthand content while managing digital asset libraries and multiple marketing initiatives.

Lead Jasper's integrated enterprise growth marketing across paid, lifecycle, ABM, field, and organic channels. Build pipeline with data-driven programs, partner tightly with Sales, own funnel analytics and attribution, scale a high-performing team, and apply AI and automation to optimize campaign execution and measurement.

The Product Marketing Manager will execute go-to-market strategies, write product materials, assist in product development, and research user needs. They will become product experts and understand market trends.

The Product Marketing Director will lead product marketing strategy, positioning, messaging, go-to-market execution, market research, launches, and post-launch optimization. The role serves as an Adobe technology subject matter expert and develops joint solutions with Merkle services. Responsibilities include cross-functional collaboration, KPI analysis, stakeholder engagement, competitive intelligence, and reporting to senior leadership. The position requires translating complex technical capabilities into customer benefits and driving product awareness, adoption, and growth.

Leads product marketing strategy for Adobe technology offerings, including positioning, messaging, market research, go-to-market execution, launches, post-launch optimization, KPI reporting, and competitive analysis. Partners with product management, sales, growth, alliance, and communications teams to create integrated solutions, translate technical capabilities into customer value, and drive product awareness, adoption, and growth.

The Senior Product Marketing Manager owns platform messaging, leads product launches, collaborates on sales enablement, and conducts market research using AI tools to enhance performance and outcomes.

The Senior Marketing Specialist will lead marketing strategies and campaigns with technology partners, creating joint value propositions and demand generation initiatives to enhance market growth and drive awareness.

Own positioning, messaging, and launch strategy for EveOS. Translate complex AI capabilities into buyer-relevant narratives for firm owners, managing attorneys, and operations leads. Feed customer and competitive insights into product and packaging decisions. Create core GTM assets (pitch, product story, demo narrative, website messaging), support analyst relations, and partner with Sales Enablement, PMMs, and Demand Gen to ensure consistent messaging across launches and collateral.

Lead GTM programs and sales enablement to drive pipeline and revenue. Build messaging, segmentation, pricing alignment, sales tools, partner materials, and enablement metrics while partnering cross-functionally with product, sales, and partnerships.

Lead U.S. Public Sector marketing strategy and execution focused on federal accounts and partners. Build annual plans, run flagship programs (summits, events, webinars), coordinate FedRAMP-related go-to-market motions, align partner/distributor activities, ensure compliant external claims, measure pipeline and partner impact, and drive cross-functional stakeholder alignment to produce measurable business outcomes.

The Content Creator leads a copywriting team to develop the brand voice and strategy for The Lucky Foundation, ensuring alignment with its mission. Responsibilities include team management, content quality control, and collaboration across departments.

Own and optimize marketing operations: execute multi-channel campaigns, build automations and AI/LLM-driven workflows (lead scoring, personalization), maintain data hygiene and attribution, ensure compliance (GDPR/CCPA), enforce QA, and produce SOPs and playbooks to scale marketing systems and integrations.

Lead continuous optimization and experimentation for webflow.com, building and shipping site experiences in Webflow, driving A/B testing, technical SEO/AEO, personalization, instrumentation, and analytics to convert high-value accounts into pipeline. Partner with Demand Gen, RevOps, and product teams to wire site signals into cross-channel orchestration and apply AI-driven automation while maintaining statistical rigor and measurable attribution.