Top Marketing Jobs in Boise, ID

Leads strategy, planning, execution, and optimization for in-person and virtual marketing events, including trade shows, conferences, client forums, and hosted programs. Manages event budgets, logistics, vendors, agencies, project plans, communications, and cross-functional stakeholder alignment. Partners with Sales and Customer Success to support pipeline growth, client retention, advocacy, and expansion. Tracks attendance, engagement, influenced pipeline, ROI, and other performance metrics to improve event strategy and efficiency.

Leads national marketing for the Apartments Division, including B2B and B2C campaigns, brand management, lead generation, market research, budget and P&L oversight, trade shows, content development, product launches, and marketing performance reporting. The role uses AI to analyze data and support market insights, messaging, and strategic decisions while partnering with sales, product, and divisional teams.

Own product marketing for PulsePoint’s programmatic and analytics products, including customer research, positioning, messaging, go-to-market strategy, product launches, sales enablement, competitive intelligence, and marketing campaigns. The role manages multiple concurrent releases, translates technical offerings for varied audiences, supports product adoption and retention, and collaborates across product, sales, and marketing with minimal oversight.

Own the integrated marketing strategy for NMI’s payment gateway, driving pipeline, ISO partner acquisition, gateway adoption, and cross-sell growth. Develop verticalized campaigns for markets including parking, transit, EV charging, and healthcare. Partner with product marketing, demand generation, sales, channel, and content teams to create messaging, campaigns, enablement, and customer stories. Manage programs from planning through optimization while tracking KPIs, budgets, and revenue impact.

Develops and executes joint marketing programs with global systems integrator partners to drive awareness, pipeline, and measurable business growth. Responsibilities include integrated go-to-market planning, events, webinars, executive engagements, co-branded content, budget management, ROI reporting, sales alignment, partner coordination, and performance optimization through marketing operations.

Own go-to-market strategy, positioning, messaging, content, sales enablement, and market narrative for Varonis Atlas, an AI security platform. Translate complex AI security concepts into compelling buyer and executive stories, lead launches, support analyst and PR efforts, monitor market and regulatory trends, and equip sales teams to compete in a rapidly evolving category.

Own Varonis’s global growth marketing engine, including demand generation, content, social, SEO/AEO, paid campaigns, marketing operations, attribution, and pipeline generation. Set revenue and CAC/ROAS targets, create distribution strategies and creative experiments, write conversion-focused copy, partner with creators and publications, and build a high-performing team. The role requires hands-on internet fluency, strong AI usage, and experience scaling B2B SaaS marketing programs.

Leads customer marketing strategy and team across regional events, advocacy and reference programs, case studies, Executive Briefing Center experiences, CISO Summits, and Customer Advisory Boards. Partners with sales, customer success, product marketing, product, and PR to drive retention, expansion, pipeline, advocacy, and product influence. Uses targets, dashboards, and AI-enabled workflows to measure and scale customer engagement.

Leads portfolio-wide product marketing strategy for diagnostic and oncology testing solutions across the product lifecycle. Owns positioning, commercialization planning, market adoption, competitive intelligence, customer insights, KPIs, budget prioritization, and lifecycle management. Partners with Product Management and Commercial Launch Excellence to align roadmaps and launches, while coordinating brand, content, digital, and social support. Leads and develops portfolio marketing managers and drives measurable growth, differentiation, and market expansion.

Lead demand generation programs for Superhuman Mail, collaborating with Sales and other teams to drive marketing-sourced pipeline growth through integrated campaigns, optimization, and performance analysis.

Lead product marketing for DNSid: define positioning, messaging, buyer personas, and GTM. Create sales enablement, launch plans, customer stories, and competitive insights. Partner cross-functionally to translate technical innovation into commercial value and establish repeatable launch and enablement processes to drive adoption.

Lead strategy, execution, and optimization of data-driven lifecycle email and CRM programs for product-led and self-service users. Build automated journeys, manage segmentation, copywriting, testing, QA, and performance analysis. Partner cross-functionally to drive onboarding, activation, conversion, and revenue growth while scaling personalized, trigger-based campaigns.

The Growth Marketing Manager will develop and implement strategies for engaging developers, focusing on user journey, retention, and cross-functional collaboration to enhance platform adoption and growth.

Responsible for growing and managing Ultahost's affiliate network across APAC, recruiting and supporting affiliates and influencers, executing localized campaigns and promotional assets, collaborating on regional landing pages, ensuring compliance, monitoring performance, and reporting insights to scale the global affiliate program.

Volunteer Email Marketing Lead responsible for creating monthly newsletter content, segmenting and managing email lists, planning and executing campaigns for events and fundraising, analyzing performance metrics, running A/B tests, and optimizing messaging to engage young mothers and supporters.

Own the company’s account-based marketing and cold outbound engine for key B2B segments. Build target-account lists, contact maps, automated email journeys, messaging systems, reporting, and optimization processes. Partner with sales, partnerships, channel marketing, and field marketing to generate qualified meetings, SQLs, and pipeline. Manage Salesforce and HubSpot reporting, diagnose CRM sync issues, coordinate event-based ABM tactics, and continuously improve performance through data analysis and A/B testing.

Lead influencer and creator marketing programs from strategy through execution. Develop creator briefs, identify and manage talent, negotiate rates and usage rights, oversee campaign budgets and performance metrics, ensure FTC compliance, and collaborate with creative, paid social, and production teams. Monitor platform trends across TikTok, Instagram, and YouTube, manage creator shoots, and build long-term relationships with creators, agencies, and talent managers.

Lead end-to-end product marketing for enterprise SaaS: define positioning, own go-to-market launches, create messaging and sales enablement, drive adoption/expansion, gather competitive intelligence, and partner cross-functionally with Product, Sales, Marketing, and Customer Success to measure and iterate on business impact.

Own and optimize paid search campaigns across Google Ads and Microsoft Ads to drive renter acquisition and improve ROAS. Identify keywords and audiences, run A/B tests, analyze performance data, report actionable insights, and collaborate with brand, analytics, product, and engineering teams. The role also contributes to performance marketing strategy, documents learnings, and monitors platform and algorithm changes.

Plans, executes, and optimizes integrated marketing campaigns supporting oncology network and partner practice growth. Manages paid traditional and digital media, marketing collateral, sales enablement materials, website content, and HubSpot email automation campaigns. Analyzes campaign performance, manages vendors and agencies, maintains brand standards, and coordinates multiple projects, budgets, timelines, and stakeholders. The role requires strong copywriting, project management, digital marketing, and healthcare marketing expertise.

Support the marketing team in developing and executing campaigns, coordinating projects and events, conducting market research, creating and managing content for social media, email, and website, tracking campaign performance, and providing administrative support to ensure aligned and effective marketing initiatives.

Own Delinea’s platform narrative, product messaging, competitive positioning, naming, analyst relations, and sales enablement across AI, workforce, and workload identity business units. Lead the product marketing practice through standards, hiring, coaching, and cross-functional governance. Develop cybersecurity and identity market positioning, integrate acquired products, guide competitive intelligence, and influence roadmap and pricing decisions through buyer, win-loss, and analyst insights.

Develop and run community growth and host activation programs for Clubhouse. Own product marketing, user communications, feature launch messaging, and scalable engagement systems. Surface and amplify hosts, conversations, and product experiences. Build systems to gather user insights, identify community needs, and influence product and marketing strategy. The role requires an experienced, creative, adaptable consumer marketer who can operate independently and use AI tools to build automations and systems.

Support day-to-day campaign operations across paid search, paid social, and programmatic channels. Build and analyze reports and dashboards, implement and QA tracking, troubleshoot campaigns, coordinate client deliverables and internal workflows, prepare insights and presentations, attend meetings, and research new marketing and AI tools. Serve as U.S.-based backup for Ad Operations.

Build and optimize HubSpot and other marketing automation workflows, email campaigns, lifecycle stages, CRM pipelines, and Sales Hub configurations. Manage contact segmentation, database hygiene, account implementations, CRM migrations, and performance reporting across multiple client accounts. Monitor campaign and website analytics, troubleshoot routing and workflow issues, and present email performance insights. The role is part-time, remote, and requires strong HubSpot expertise, certifications, email marketing knowledge, and experience with multiple automation platforms.