THE ROLE:
- This position will report to the: Influencer Marketing Manager
- Travel Requirement: Minimal
- Location: Remote based in the Los Angeles area
- FLSA Status: Non-Exempt
- Employment Category: Full time regular
- Pay Range: $27-$30/hr + Annual Bonus Opportunity
Generous Brands is dedicated to inspiring people to thrive through the power of vibrant nutrition through its leading brands, Bolthouse Farms, Health-Ade, and Evolution Fresh. Generous Brands partners with SAMBAZON to manufacture, distribute and sell SAMBAZON branded beverages.
Bolthouse Farms is a pre-eminent provider of chilled juice, smoothies, shakes, and protein drinks. Health-Ade is the fastest growing kombucha brand, dedicated to creating bubbly beverages that boost gut health. Evolution Fresh is a premier cold-pressed juice brand with national availability. And, SAMBAZON beverages bottle the superfruit power of açaí in juice and natural energy cans.
The company operates its North American business from facilities in Southern California, and the Greater Chicago Area. To learn more, please visit www.generousbrands.com.
JOB DESCRIPTION:
Generous Brands is looking for an Influencer Marketing Coordinator who will help drive brand awareness and consumer engagement by supporting our influencer strategy across platforms and shaping how consumers experience and connect with our brands.
Our ideal candidate has a pulse on culture and current trends, from influencers and celebrities to brands, social platforms, and cultural moments. You’re not only creative, but goal-oriented, highly organized, data-driven, proactive, and positive. You’re someone who takes ownership, brings fresh ideas to the table, and isn’t afraid to roll up your sleeves to get things done. You thrive in a fast-paced environment, can juggle multiple priorities, and bring great energy to everything you do.
JOB DUTIES:
- Manage the day-to-day logistics of the always-on influencer seeding program, including agency communications, product fulfillment, tracking, inventory, and reporting.
- Support VIP gifting programs from ideation and asset production through fulfillment and delivery.
- Research and identify influencers, celebrities, and tastemakers for gifting, campaigns, and brand programs based on brand fit, audience, engagement, and campaign objectives.
- Support the development and execution of influencer campaigns across social platforms, including talent coordination, content deliverables, and creator relationship management.
- Support influencer events and activations, including guest lists, RSVPs, gifting, product, vendors, and on-site logistics.
- Monitor cultural moments, social trends, entertainment, major events, and emerging platforms to identify relevant influencer and brand opportunities.
- Maintain an accurate and up-to-date influencer and celebrity database, including audience data, brand partnerships, contact information, and campaign history.
- Track, analyze, and report on influencer campaign performance, including reach, impressions, engagement, EMV, ROI, and other KPIs, and use insights to inform future programs.
- Prepare monthly and campaign recaps with key learnings and recommendations for improving program effectiveness.
- Partner closely with the Influencer team, agencies, and cross-functional teams to ensure campaigns are executed accurately, creatively, and on time.
- Build and maintain strong relationships with creators, agencies, partners, and internal stakeholders through thoughtful, timely communication.
- Manage multiple projects, priorities, and deadlines simultaneously while maintaining exceptional organization, attention to detail, and follow-through.
- Stay current on influencers, celebrities, brands, cultural trends, and emerging platforms, with a strong understanding of what drives meaningful engagement with target consumers.
MINIMUM QUALIFICATIONS:
- 1-2+ years of experience in influencer marketing, PR, social media, digital marketing, or a related field; experience in food, beverage, beauty, health & wellness, or lifestyle brands preferred.
- Strong understanding of Instagram, TikTok, YouTube, and emerging social platforms.
- Highly organized with exceptional attention to detail and the ability to manage multiple projects and deadlines simultaneously; proficient in Excel.
- Strong written and verbal communication skills with the ability to build relationships with creators, agencies, vendors, and internal partners.
- Comfortable working in a fast-paced, collaborative environment and taking initiative to solve problems independently.
- Data-driven mindset with an ability to understand and communicate campaign performance and insights.
- Strong interest in pop culture, social trends, creators, celebrities, and emerging platforms.
- Experience with influencer sourcing, campaign management, and/or analytics platforms preferred.
PREFERRED QUALIFICATIONS:
- Bachelor’s degree
PHYSICAL DEMANDS & ENVIRONMENTAL HAZARDS:
- N/A
HOURS & WORKDAYS:
- N/A
WHAT WE OFFER plus more!
Our rich benefits packages are designed to support the health and well-being of both our eligible team members and families.
- Medical, Dental & Vision
- Group Life and AD&D
- Voluntary Life and AD&D
- Group Short & Long-Term Disability
- 401(k)
- Paid Time Off
- Flexible Spending Accounts
- Employee Assistance Program
- Gym Membership Discounts
EQUAL EMPLOYMENT OPPORTUNITY
We are an equal opportunity employer committed to fostering a culturally diverse organization. We strive for inclusiveness and a workplace where mutual respect is paramount. We encourage applications from a diverse pool of candidates, and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, religion, sex, age, national origin, disability, sexual orientation, gender identity and expression, or veteran status. We will provide reasonable accommodation for qualified individuals with disabilities, as needed, to assist them in performing essential job functions.
REASONABLE ACCOMMODATIONS
Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions. If you are interested in applying for employment with Generous Brands and need special assistance to apply for a posted position, or if you believe you do not meet any of the required qualifications of a posted position due to a protected disability and would like to explore the possibility of an accommodation, please contact our Talent Acquisition team at [email protected].
RECRUITMENT AGENCIES:
Confidential does not accept unsolicited agency resumes. Generous Brands is not responsible for any fees related to unsolicited resumes.
#LI-SR1
Skills Required
- 1-2+ years of experience in influencer marketing, PR, social media, digital marketing, or a related field
- Strong understanding of Instagram, TikTok, YouTube, and emerging social platforms
- Exceptional organization and attention to detail, with the ability to manage multiple projects and deadlines
- Proficiency in Excel
- Strong written and verbal communication skills
- Ability to build relationships with creators, agencies, vendors, and internal partners
- Ability to work in a fast-paced, collaborative environment and take initiative to solve problems independently
- Data-driven understanding of campaign performance and insights
- Strong interest in pop culture, social trends, creators, celebrities, and emerging platforms
- Experience in food, beverage, beauty, health and wellness, or lifestyle brands
- Experience with influencer sourcing, campaign management, and/or analytics platforms
- Bachelor's degree
What We Do
Generous Brands is dedicated to inspiring people to thrive through the power of vibrant nutrition through its leading brands, Bolthouse Farms, Health-Ade, and Evolution Fresh. Generous Brands partners with SAMBAZON to manufacture, distribute and sell SAMBAZON branded beverages. Bolthouse Farms is a pre-eminent provider of chilled juice, smoothies, shakes, and protein drinks. Health-Ade is the fastest growing kombucha brand, dedicated to creating bubbly beverages that boost gut health. Evolution Fresh is a premier cold-pressed juice brand with national availability. And, SAMBAZON beverages bottle the superfruit power of açaí in juice and natural energy cans. Formerly known as Wm. Bolthouse Farms, Inc., Generous Brands was born out of the independence from its carrot operations and is now poised to be the “World’s Largest Beverage Start-up.” Currently, we have 1000 employees located across the country at our hubs/facilities in Chicago IL, Bakersfield, Torrance, and Rancho Cucamonga CA.
