Top Marketing Jobs in Boise, ID

Lead product positioning, enablement, go-to-market execution, and adoption strategy. Create messaging, sales and in-app enablement materials, run webinars and content, track product usage, and partner cross-functionally to drive adoption and revenue in investment management.

Lead Celigo’s brand marketing strategy across positioning, website, content, creative, SEO, AI-driven search visibility, and thought leadership. Manage brand awareness metrics, inbound demand programs, campaigns, and website growth experiments. Build and mentor a multidisciplinary brand, content, and creative team while partnering with Product Marketing, Revenue, Sales, Customer Success, and executive leadership to strengthen brand impact and pipeline.

Own go-to-market strategy, positioning, messaging, campaigns, launches, competitive intelligence, sales enablement, pipeline, and bookings for Virtuous’s AI-powered fundraising products. Partner with Demand, Sales, Product, and Engineering to create market narratives, generate pipeline, support deals, and improve win rates. This customer-facing role requires strong commercial judgment, executive communication, AI fluency, and end-to-end B2B SaaS product marketing experience.

Supports marketing through email campaign execution, social media content management, lead research and qualification, CRM database maintenance, website updates, blog publishing, and inbound lead routing. The role collaborates on marketing and business development projects while maintaining data accuracy and meeting deadlines. It is a fully remote, full-time position with opportunities for growth.

Lead Picus’s cybersecurity product marketing strategy and positioning. Develop differentiated messaging, value propositions, category narratives, thought leadership, executive presentations, sales enablement, and competitive guidance. Partner with the CTO, product, research, sales, and marketing teams to translate complex security research and innovations into compelling customer-facing stories. Monitor market and analyst trends, validate messaging with stakeholders, and refresh corporate and portfolio narratives quarterly.

Manage multilingual digital marketing campaigns across email, social, and other channels for partner brands in Asia. Responsibilities include campaign planning, content and asset creation, database segmentation, member engagement and retention, partner reporting, performance analysis, and campaign optimization. The role requires collaboration with designers, translators, agencies, and partnership stakeholders, along with expertise in email marketing platforms and Asian social media channels.

Plans and executes email, website, landing page, and social media campaigns. Creates content, visual assets, email templates, flyers, brochures, and guidebooks using HTML, CSS, Canva, and Adobe tools. Manages campaign performance, deliverability, engagement, and conversion metrics; maintains marketing systems and image libraries; supports paid and organic social initiatives; and coordinates marketing projects with internal design teams and suppliers.

Leads go-to-market strategy for high-priority innovations, translating emerging capabilities into customer value, positioning, launches, commercial motions, and scalable growth. Coordinates Product, Engineering, Marketing, Sales, and Customer Success teams while building repeatable launch frameworks, decision gates, readiness processes, and integrated market campaigns. Uses customer validation, field feedback, and market signals to refine propositions and accelerate innovation from experimentation through market activation.

Develops and leads account-based marketing strategies for strategic and enterprise accounts. Partners with Sales to build account plans, orchestrates integrated campaigns, analyzes engagement and performance data, manages marketing automation and CRM workflows, and drives pipeline, account penetration, opportunity acceleration, and revenue growth. Advises account teams on ABM best practices and collaborates with Product Marketing, Field Marketing, Revenue Operations, Creative, and Content teams.

Lead product marketing for merchant-facing products: shape product strategy with customer and competitive insights, own end-to-end GTM and launches, drive product adoption and growth, create client-facing messaging, analyze data to inform segmentation and performance, and align cross-functional teams to execute high-impact initiatives.

Own product marketing for Cyara’s agentic AI assurance portfolio, including positioning, messaging, launches, buyer research, competitive intelligence, sales enablement, technical content, and analyst relations. Partner cross-functionally with Product, Sales, Demand Generation, and Customer Success to drive enterprise pipeline and bookings. The role begins as an individual contributor and may grow into team leadership.

Own product marketing for Cyara’s agentic AI assurance platform, including positioning, messaging, launches, competitive intelligence, sales enablement, technical content, and analyst or press briefings. Partner cross-functionally with Product, Sales, Demand Generation, and Customer Success to drive enterprise pipeline. The role requires 5+ years of B2B SaaS or AI product marketing experience, successful product launches, strong writing and presentation skills, and experience selling to technical enterprise buyers.

Partner with Enterprise sales to design and run account-based marketing programs: customer webinars, field events, gifting/direct mail, vendor management, and measurement. Track attendance, engagement, pipeline influence, and optimize campaigns to support pipeline and close business.

Leads B2B marketing strategy for agency clients across paid and organic channels. Develops integrated campaigns, buyer journey strategies, KPIs, measurement frameworks, and optimization plans. Advises senior client stakeholders, analyzes performance data, manages budgets, oversees cross-functional teams, supports proposals and pitches, and strengthens agency marketing capabilities. The role combines strategic leadership, hands-on channel expertise, client relationship management, and demand generation accountability in a fully remote environment.

Own product marketing across Planful’s platform, AI, and Consolidation Premium offerings. Responsibilities include coordinating product launches, building field and partner enablement, managing analyst relations and evaluation submissions, running competitive intelligence, supporting pricing execution, and partnering with product, engineering, sales, and solutions consulting on messaging, positioning, and launch narratives.

Lead and scale SmithRx’s growth marketing function in the PBM industry. Build an experimentation engine, identify healthcare buyer and broker acquisition channels, manage Growth Ops and BDR teams, and develop AI-powered workflows and technical growth tools. Partner with Sales and Product to generate pipeline through direct and broker-led motions while maintaining compliance. Establish a rigorous, full-funnel culture focused on experimentation, measurement, automation, and rapid learning.

Lead an autonomous growth marketing pod, managing client relationships, retention, strategy, and performance. Manage and develop a team of media buyers, creatives, and strategists while scaling DTC brands through Meta advertising and creative strategy. Own client communication, upselling, escalations, pod profitability, team accountability, deadlines, and service quality. Diagnose campaign performance, brief creative teams, and maintain profitable, long-term client partnerships.

Supports product marketing for online casino and sportsbook offerings through competitor and industry research, messaging and content development, creative briefing, go-to-market planning, cross-functional coordination, campaign reporting, and performance tracking. The intern will assist the Product Marketing Manager, collaborate with operations, promotions, creative, and user acquisition teams, and complete structured learning projects in a mentored environment.

Leads product marketing strategy and execution for strategic launches, including positioning, messaging, content, customer communications, sales enablement, research, and performance analysis. Partners cross-functionally with Product, Sales, Customer Success, Pricing, and Enablement teams to drive adoption and measurable outcomes. Translates complex SaaS capabilities into compelling customer narratives and manages multiple launch workstreams.

Own a portfolio of 8–12 early-stage and growth-stage consumer brand accounts. Lead senior client relationships, quarterly growth diagnostics, prioritized marketing roadmaps, measurement infrastructure, cross-channel coordination, retention and expansion efforts, renewals, and revenue growth. Manage and develop 1–2 direct reports while coaching analysts and specialists. Use proprietary AI and performance tools to maintain account strategy, client sentiment, operational compliance, and measurable outcomes.

The Partner Marketing Manager will drive marketing outcomes for co-branded credit card partnerships, executing campaigns, optimizing performance, and building long-term growth strategies. Responsibilities include planning, acquisition strategy, optimization, and managing partner relationships.

Lead Zencore’s global marketing strategy, brand growth, demand generation, and GTM execution. Own the marketing budget and ROI, align campaigns with sales and delivery teams, manage Google Cloud ecosystem co-marketing, oversee events, PR, thought leadership, and case studies, and build enterprise pipeline through ABM, inbound, outbound, paid media, content, search, and email. Translate cloud and AI capabilities into buyer-focused messaging, sales enablement, and commercial solution packages.

Executes bilingual marketing campaigns for Spanish-speaking and global audiences, producing email, social, print, sales, event, catalog, and author-acquisition content. Coordinates authors, vendors, creative partners, and internal teams to ensure culturally relevant and linguistically accurate materials. Supports market research, social listening, campaign performance tracking, marketing calendars, and strategic planning. The role also manages campaign workflows, identifies issues, and shares process improvements.

Owns Healthcare.com's consumer acquisition business, including revenue, contribution margin, ROAS, volume, forecasting, capital allocation, and multi-channel growth. Leads acquisition channel leaders and managers, improves attribution and conversion measurement, develops new growth opportunities, and builds an AI-enabled operating model. Partners with Marketplace Operations and Distributor teams to align budgets, supply, demand, and performance goals.

Develops and executes multichannel marketing strategies for oncology medical education events targeting physicians and healthcare professionals. Manages campaigns to achieve registration, attendance, engagement, and revenue goals; tracks performance; collaborates with product, analytics, sales, and social media teams; produces reports; analyzes channel results; identifies trends; and communicates data-driven recommendations to stakeholders.