Top Senior Marketing Jobs in Ann Arbor, MI

Lead strategy, execution, and performance management for paid digital channels (Paid Social, Search, Affiliates). Own budgets, tooling, and channel testing; analyze performance, optimize toward KPIs, partner with Creative, Analytics, MarTech, AdTech and external partners, and scale data-driven acquisition tactics.

The Senior Commercial Bid and Content Marketing Manager is responsible for developing client-facing materials, overseeing content marketing, and collaborating with various teams to drive business growth.

Lead and grow a product marketing function for Prolific's human data platform. Own positioning, messaging, launches, packaging, and go-to-market strategy; manage three PMMs; align Product, Sales, and vertical marketing; run market and competitive research and build sales enablement.

Own and scale Hatch's partner program end-to-end: launch integrations, run co-marketing/co-sell campaigns, enable partners with collateral, coordinate partner events, create repeatable playbooks, maintain partner relationships, and track/optimize partner-driven pipeline and referral ROI.

Own and execute demand strategy for a program area: build integrated multi-channel programs, run experiments, optimize campaigns, manage budgets and vendors, align cross-functional teams, and report on pipeline and revenue impact.

Lead creative strategy across multiple high-volume performance marketing accounts, translate ad and campaign metrics into insight-driven briefs, build and run testing frameworks, apply channel-specific tactics (paid social, OOH/DOOH, programmatic), present recommendations to clients, partner with creative teams, and champion AI workflows to iterate creative performance.

Lead go-to-market strategy, positioning, messaging, and launches for Ag Hub products. Develop tailored value propositions, enable sales and success teams, create launch and sales enablement materials, monitor market and competitive feedback, and partner cross-functionally with Product, Sales, Customer Success, and Marketing to drive adoption and measure post-launch performance.

Lead product marketing and provider brand strategy for a virtual eating-disorder treatment program. Craft messaging, personas, and customer journeys; execute go-to-market plans for new services; build provider engagement and loyalty through advisory boards, content, and channel enablement; partner with executives and cross-functional teams to drive positioning, retention, and clinical authority.

Lead operational strategy for partner marketing programs, building scalable processes, AI-driven automation, and reporting to drive partner-sourced revenue. Manage MDF/payment workflows, budget operations, partner data models, dashboards, and cross-functional execution with Marketing, IT, Finance, Legal, and leadership.

Lead and scale demand generation for a B2B SaaS platform: own paid media, lifecycle and digital campaigns, manage a ~$1.5M media budget, implement experimentation and AI-driven workflows, align marketing with sales, and improve reporting, attribution, and pipeline performance.

Lead partner co-marketing strategy and execution for strategic alliances. Build joint go-to-market plans, activate co-branded campaigns, track partner-sourced pipeline and metrics, develop partner marketing playbooks and assets, and collaborate cross-functionally with BD, Brand, Field Marketing, Product, and Sales to drive partner-influenced revenue and program growth.

Create clear technical narratives and content (solution briefs, whitepapers, blogs, presentations) that explain multi-platform solutions across cloud, AI, and cybersecurity. Own partner solution stories, align messaging across product, alliances, and field teams, enable sales and partners, support events and briefings, and translate architecture-level concepts into business value for technical and executive audiences.

Drive product positioning, messaging, launches, and sales enablement for Tailscale. Conduct customer research, competitive analysis, and create collateral, demos, and enablement to generate pipeline and support revenue teams.

Freelance strategist advising brands on paid social creative: channel strategy, adapting brand campaigns for feed/story/native, improving briefs, structuring large-scale creative testing and automation, and translating between CMOs and creative teams to boost performance at scale.

Lead and execute end-to-end growth marketing: design multi-channel acquisition campaigns, own funnel KPIs, collaborate with Product/Engineering/Sales, develop brand and positioning, analyze metrics, and run experiments to scale user acquisition, engagement, and retention.

Lead marketing measurement and data strategy for a two-sided B2B marketplace. Build a comprehensive measurement framework, own full lifecycle data, create executive dashboards, manage data tools (Segment, Snowflake, Domo), optimize acquisition/activation/retention across channels, implement web tracking and privacy-compliant tagging, and partner with Sales Analytics to align marketing with field acquisition.

Lead product marketing for Government Risk & Fraud, managing a team to define value propositions, GTM strategy, channel enablement, customer insights, and growth prioritization across government and corporate markets. Partner with product, sales, and marketing to create sales collateral, training, and thought leadership while developing departmental talent.

Design, build, and own an AI-native outbound revenue engine using Clay and other outbound tools. Build agentic workflows, multi-source enrichment, signal-based triggers, and personalized outreach across email and LinkedIn. Define and optimize ICPs, align GTM with the CBO, and own pipeline metrics from outreach to revenue.

Senior operator to lead operations and marketing for a growing financial media ecosystem. Responsible for strategy, user acquisition (SEO, content, social, email, performance), platform growth, monetization (affiliate, ads, sponsored content), partnerships, product/UX improvements, KPI reporting, and building/managing cross-functional teams to scale revenue and audience.

Own end-to-end lifecycle marketing for subscription products across email, SMS, push, and in-product messaging. Design segmentation-driven journeys, build automated onboarding/engagement/retention/win-back/referral flows, run A/B tests, use AI to scale copy and analysis, and partner with Product, Data, Engineering, and Customer Success to translate complex genomic insights into clear consumer-facing messaging and measure lifecycle performance.

The Head of Revenue Marketing is responsible for driving demand generation and transforming go-to-market strategies into scalable pipeline engines, leveraging AI and automation while ensuring accountability and revenue outcomes through cross-functional collaboration.

The Head of Product Marketing will define product positioning and go-to-market strategies, influence product direction, create compelling narratives, and align teams to drive value and success in the market.

The Lifecycle Marketing Lead will oversee lifecycle campaigns, manage a team, drive strategy, use AI for efficiency, and build strong cross-functional partnerships to optimize customer engagement and retention.

Lead product marketing for Business Development to drive referral demand from primary care, health systems, and partners. Own positioning, messaging, persona development, sales collateral, and campaign briefs. Partner closely with sales, demand-generation, and clinician recruiting; embed in field and maintain competitive intelligence and lifecycle strategies to measure and optimize performance.

The Regional Marketing & Growth Director will create and implement strategies to drive brand growth, oversee regional marketing plans, and collaborate with franchisees to enhance performance.