Marketing & Communication Strategist

Posted 2 Days Ago
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Farmington Hills, MI, USA
In-Office
75K-90K
Senior level
Healthtech • Professional Services
The Role
Develops and executes integrated marketing and communications strategies across service lines. Creates messaging, campaigns, and internal and external content; supports brand consistency; partners with clinical and operational leaders; manages multiple projects, stakeholders, timelines, and quality standards; and helps build scalable marketing infrastructure, tools, and processes. The role combines strategic planning with hands-on execution in an on-site corporate environment.
Summary Generated by Built In

Description

Marketing & Communications Strategist

We are seeking an experienced Marketing & Communications Strategist to lead the development and execution of integrated marketing and communication programs across a growing portfolio of service lines. This role is responsible for proactively identifying opportunities, building and executing strategic plans, and delivering clear, compelling messages that support organizational growth, brand consistency, and internal alignment.

This position will serve a key role in translating enterprise strategy into effective marketing and communication initiatives and requires both strategic thinking and hands-on execution. The ideal candidate brings a strong foundation in brand development, content strategy, and multi-channel communications, with the ability to manage multiple projects and stakeholders in a fast-paced, service-oriented environment. This individual will play a critical role in shaping how we communicate—both externally to our customers and internally across our organization—and takes ownership of projects from concept through completion.

This position reports to the Director of Marketing & Communications, a member of the executive leadership team. 

Requirements

 Key Responsibilities:

  • Must work on-site at the Farmington Hills, MI, corporate office
  • Develop and execute marketing and communication strategies aligned with organizational and service line priorities.
  • Partner with clinical and operational leaders to understand needs and deliver effective, timely solutions.
  • Create and oversee high-quality content, including messaging frameworks, campaign materials, and internal/external communications.
  • Support brand development efforts and ensure consistency across all materials and channels.
  • Manage multiple projects simultaneously across service lines, driving timelines, quality, and stakeholder alignment.
  • Support the development of scalable marketing infrastructure, tools, and processes.

Qualifications:

  • 5+ years of experience in marketing, communications, or a related field
  • Experience with Canva or similar software. 
  • Demonstrated experience in brand development, messaging, and professional writing.
  • Working knowledge of graphic design principles and ability to guide visual execution.  Graphic design experience is a plus.
  • Strong project management skills with the ability to manage multiple priorities and stakeholders.
  • Agency experience preferred, with a proven ability to manage multiple “clients” or business units.
  • Healthcare knowledge is a plus, particularly in complex, multi-audience environments.
  • Must be comfortable operating as an individual contributor responsible for both strategy support and execution.

Skills Required

  • 5+ years of experience in marketing, communications, or a related field
  • Experience with Canva or similar software
  • Experience in brand development, messaging, and professional writing
  • Working knowledge of graphic design principles and ability to guide visual execution
  • Strong project management skills with the ability to manage multiple priorities and stakeholders
  • Agency experience and ability to manage multiple clients or business units
  • Healthcare knowledge, particularly in complex, multi-audience environments
  • Comfort operating as an individual contributor responsible for strategy support and execution
  • Must work on-site at the Farmington Hills, Michigan corporate office
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The Company
450 Employees
Year Founded: 1997

What We Do

Independent Emergency Physicians (IEP) is a physician-led organization that delivers emergency medicine, hospital medicine, and observation medicine services across multiple hospitals. They focus on operational excellence and addressing the complexities of emergency care, including strategic investments in revenue cycle management.

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