Top Senior Marketing Jobs in Ann Arbor, MI

The Senior Manager of Product Marketing will lead go-to-market strategies, narrative architecture, and content programs to promote product adoption and integrate AI tools.

As a Developer Product Marketing Lead, you'll manage external communications, strategy for product launches, and content quality. You'll utilize AI for content creation and support executives with messaging across multiple platforms through effective coordination with technical teams.

Lead audience growth and attendee experience for Masters of Scale Summit and other events. Own marketing strategy, campaign execution, HubSpot operations, registration systems, partner outreach, attendee communications, and reporting to drive registration and optimize conversion.

Create data-backed theses and original content on fintech, B2B tech, AI, and crypto. Collaborate with product marketing, engineering, demand generation, and data science to produce blogs, guides, reports, and social-native content. Own 3–4 focus areas, pioneer new formats, surface insights with partners, and manage a cross-organizational content pipeline.

The Director, Growth Marketing drives demand generation initiatives, leads marketing strategies, and mentors a growth marketing team to enhance pipeline creation and revenue.

The Marketing Strategist will develop integrated marketing plans, establish brand positioning, manage a team, and drive engagement through strategic messaging and partnerships aiming for revenue growth.

Lead strategic product marketing for a product area: define positioning, messaging frameworks, GTM and launch strategy, leverage AI for market and competitive intelligence, drive cross-functional alignment with Sales/Product/CS, influence pricing and revenue strategy, mentor team members, and measure market impact against business KPIs.

Lead a lean, full-stack B2B SaaS marketing team reporting to the CEO. Set strategy, operating model, and budgets tied to pipeline. Build ABM and multi-channel demand programs, sharpen sales enablement and messaging, partner with Product on launches, manage PR/analyst relations, and implement AI-driven automation to scale execution. Stay hands-on in campaigns, funnel analysis, and customer-facing activities to drive measurable pipeline and revenue outcomes.

Analyze marketing program performance and funnel conversion to optimize ROI and pipeline contribution. Build multi-touch attribution models, ensure marketing data integrity across Marketo/HubSpot/Pardot and Salesforce, develop forecasts and dashboards (Domo/Tableau/Looker), and provide actionable insights to marketing leadership to improve demand generation efficiency.

Lead full-funnel acquisition for launch brands: architect GTM and demand strategies, execute paid/owned/earned media, run performance marketing (CAC/ROAS/LTV), build measurement infrastructure, use AI for research and optimization, and advise clients at the executive level to drive net new member and customer growth.

Lead retention marketing to drive repeat revenue and customer lifetime value across email, SMS, catalog, paid remarketing, affiliates and loyalty. Own retention strategy, budget allocation, forecasting, segmentation, experimentation, and reporting. Optimize lifecycle flows, reactivation and frequency, evaluate incrementality, and partner cross-functionally. Manage and develop direct reports and coordinate with agencies and creative teams to deliver personalized, performance-driven retention programs.

Lead strategy and execution of partnership-driven user acquisition for ElevenReader. Build and scale consumer partnerships, run integrated marketing campaigns (paid, email, social, OOH, PR, product), create bundled offers, manage co-marketing from creative through analysis, write high-converting copy, collaborate with design, and measure performance via attribution, incrementality, CAC, LTV, retention, and ROAS.

Lead and scale global marketing operations for a B2B SaaS company: define strategy, optimize and implement martech stack, partner with data teams for LTV/CAC/ROI reporting, track GTM funnel performance, document global processes, and build a high-performing operations team to drive data-driven marketing and cross-functional alignment.

Lead solutions marketing to translate Delinea's platform into buyer-focused messaging, use cases, and sales assets. Manage a small team to build messaging frameworks (Visibility, Posture, Control, ZSP, Compliance), produce campaign and sales enablement content, partner with Product Marketing, Demand Gen, Content, and Sales Enablement, and ensure consistent, field-ready messaging across buyer and seller touchpoints.

Lead end-to-end user acquisition and channel discovery for an onchain trading platform. Run zero-to-one growth experiments across paid, SEO, creators/influencers, lifecycle email, referral/affiliate, and regional channels. Build funnel analytics, optimize CAC/LTV, own lifecycle journeys, and scale validated channels into repeatable programs while hiring and mentoring a growth team.

Lead content strategy and execution across long-form research, newsletter, podcast, and social for compliance leaders. Build and grow content programs, repurpose ideas across channels, work with founders and experts, host/produce podcast, and measure performance to optimize results.

Lead global marketing forecasting, performance reporting, and scenario planning across acquisition channels. Partner with FP&A, Product, Data, and marketing teams to inform $40M+ media allocation, deliver executive narratives, identify risks/opportunities, and support attribution and board-level decision-making.

Lead and execute integrated digital marketing strategies focused on social media, paid media, email marketing, content creation, and analytics to drive brand awareness, engagement, and patient acquisition. Manage content planning, community engagement, campaign optimization, cross-functional collaboration, and reporting to support organizational goals.

Drive product positioning, messaging and go-to-market for Uberall. Lead multi-stakeholder product launches, create sales enablement and product content, support reseller and partner programs, and run initiatives to increase adoption, usage and upsell while aligning with product, brand and growth teams.

Design and operationalize enterprise ABM: account selection, tiering, buying-committee maps, campaign frameworks, lifecycle orchestration, measurement and dashboards. Partner with Sales, Regional Campaigns, Digital, Product Marketing and Content to enable personalized multi-channel account programs that drive meetings, pipeline and revenue.

Lead go-to-market and revenue generation from zero to initial paying customers. Own positioning, messaging, channel strategy, content, SEO, partnerships, launch execution, and funnel conversion for multiple service lines. Build repeatable acquisition and upsell engine, run experiments, and optimize conversion across signup-to-paid journeys while working directly with the founder. Equity-only founding role, remote-friendly with preference for Kansas City.

Lead go-to-market and content strategy for broker-facing insurance products. Design and execute email campaigns, manage broker segmentation and CRM data, produce sales enablement and collateral, support product launches, and collaborate with sales and underwriting to measure engagement and refine messaging.

Serve as a fractional marketing leader for early-stage startups: define and execute go-to-market strategy, positioning, messaging, demand generation, product marketing, analytics, and growth programs. Collaborate with founders and other experts, prioritize high-impact opportunities, and balance strategic guidance with hands-on execution to drive measurable growth.

Lead paid media analytics for performance marketing: build SQL-based reporting and Power BI dashboards, validate agency/platform data, run deep-dive diagnostics across paid channels, support experimentation and MMM inputs, and provide actionable media investment recommendations to improve lead quality and enrollment outcomes.

Own HubSpot marketing operations, drive CRO experiments across website/email/paid channels, support product launches with PMM assets, run customer lifecycle programs, manage marketing calendar and cross-functional execution, and leverage AI to automate and scale workflows.