Vice President, Revenue Marketing - North America

Description
Come join a winning team! Here at Imprivata, you'll see a dedicated group of professionals who care about improving healthcare. Our team thrives on collaboration and sharing ideas, whether in a cross-functional meeting or at one of our virtual team-building events.
While we're diverse in our backgrounds and skills, we have much in common. A passion for our mission. A strong sense of integrity. A belief that we're making a positive impact and a commitment to having fun.
We are seeking a Vice President, Revenue Marketing - North America to join our team. This is a hybrid opportunity based out of our Waltham, MA office.
Job Summary
The Vice President, Revenue Marketing will manage our end-to-end demand generation engine and drive measurable pipeline and revenue growth. This critical role will be the CMO's go-to partner in transforming strategy into execution. The VP will own the full buyer's journey from awareness to pipeline to closed-won. This isn't just a campaign leadership role. This role is responsible for the entire revenue marketing function including planning, budget allocation, performance optimization, drive processes, and alignment with Sales. The VP will bring an incisive commercial mindset, a deep knowledge of B2B buying behaviors, and the ability to operationalize programs that produce results.
Duties and Responsibilities
Own the Demand Strategy and Revenue Impact

• Build and execute the demand generation strategy aligned to pipeline and bookings goals.
• Partner closely with Sales leadership to ensure full alignment on targets, SLAs, and shared accountability.
• Architect the integrated campaign plan, including ABM, digital, events, partner marketing, and outbound acceleration tactics.

Drive Performance and Optimize Spend

• Own and manage the demand generation budget to maximize ROI and efficiency.
• Monitor campaign performance daily/weekly/monthly to identify what's working and what's not - and take action fast.
• Establish a clear measurement framework for all programs, channels, and funnels.

Lead Funnel Management and Lead Flow

• Design and continuously optimize the lead flow process across all stages (MCL → MQL → SQL → pipeline).
• Partner with Marketing Ops and Sales Ops to ensure seamless handoffs, accurate attribution, and closed-loop reporting.
• Regularly assess funnel health and recommend improvements to conversion, velocity, and quality.

Build High-Performing Programs and Teams

• Supervise and mentor a high-performing team across campaign strategy, paid media, ABM, and field marketing.
• Create repeatable playbooks that scale across regions, segments, and products.
• Serve as the voice of the buyer and ensure campaigns are built around their journey and pain points.

Partner Cross-Functionally

• Work closely with Product Marketing, Digital, and Customer Marketing to ensure integrated go-to-market execution.
• Influence and inform Sales strategy through deep insights into marketing performance, buyer behavior, and market trends
• Be a key partner to Marketing Operations and Sales Operations in setting forecasts, targets, and performance reviews.
• Other duties as assigned and required.

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, Economics, or a related field. Master's degree in Marketing or MBA is preferred.
• 10+ years of B2B marketing experience, with an emphasis on demand generation and revenue impact.
• 5+ years of experience in a senior leadership role overseeing demand strategy and execution.
• Proven track record of building pipeline at scale and influencing multi-million dollar revenue growth.
• Expertise in integrated marketing (digital, ABM, events, paid, outbound), buyer journeys, and funnel strategy.
• Proven command of marketing performance metrics, attribution, and spend optimization.
• Experience partnering directly with Sales managers and operating with joint pipeline ownership.
• Exceptional leadership, communication, and decision-making skills.
• Experience in SaaS or tech is highly preferred.

This position offers a total compensation range of $295,000.00 to $305,000.00 (inclusive of base salary and variable compensation, such as bonuses and incentives). In addition, more information about Imprivata's benefit offerings can be found here. This range represents the high and low end of Imprivata's compensation range for this position. Actual compensation will vary and may be above or below the range based on various factors, such as a candidate's location, skills, experience, and qualifications.
At Imprivata, we have a top-notch work environment, developmental opportunities, a competitive total rewards package, and the desire to have fun. If you have the skills and qualifications as we have described above, we want to hear from you!
Imprivata provides equal employment opportunities, regardless of race, religion, age, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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