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Healthtech • Social Impact • Software • Telehealth
Leads lifecycle marketing strategy for patient and provider audiences across email, SMS, and push channels. Builds and manages the lifecycle marketing function, launches and tests programs, improves acquisition, retention, reactivation, CAC, LTV, and churn, and partners cross-functionally with Product, Engineering, Operations, Analytics, Finance, and Marketing. Oversees budgets, forecasting, governance, compliance, and customer journey initiatives in a regulated healthcare environment.
Healthtech • Social Impact • Software • Telehealth
Create brand and campaign designs supporting B2B marketing, digital experiences, print, events, sales enablement, and partner marketing. Translate audience insights and messaging into compelling creative, independently own campaigns from brief through delivery, collaborate with writers and marketers, present design rationale, and maintain brand consistency. Preferred work includes healthcare experience, motion design, AI-assisted workflows, and modular design systems.
Healthtech • Social Impact • Software • Telehealth
Lead Rula’s provider growth strategy and execution, including supply-side acquisition, activation, retention, growth modeling, unit economics, funnel analytics, and cross-functional go-to-market alignment. Partner with executive leadership to expand care capacity, build a scalable operating system, and establish performance metrics. Initially operate as a strategic individual contributor, then build and mentor a dedicated Strategy and Operations or GTM team.
