Rokt’s workplace is defined by a strong culture of growth, transparency, and empowerment. Employees are encouraged to be the “CEO of their own career,” with access to clear career paths, regular feedback, and opportunities for internal mobility and skill development. The company invests heavily in employee engagement through frequent surveys, listening sessions, and visible recognition programs like Values Champion and Impact Awards.

Rokt’s leadership is committed to continuous improvement, using data and employee input to shape policies, benefits, and the overall employee experience. Flexibility is built into team structures, and in-person collaboration is balanced with periods of remote work to support wellbeing and productivity.

What sets Rokt apart is its championship team mindset: high performers are celebrated, feedback is open and actionable, and everyone is expected to contribute to a positive, inclusive culture. The result is a workplace where innovation, learning, and career advancement are not just encouraged—they’re expected.

Rokt’s culture is collaborative, mission-driven, innovative, inclusive, transparent, and growth-oriented. Employees experience this daily through active Employee Resource Groups (ERGs), cultural events, value-based recognition programs, and informal team bonding like happy hours, volunteer outings, and game nights. We invest in apprenticeship and mentorship, so everyone from new grads to senior leaders is empowered to learn, grow, and give back.

Our engagement surveys consistently show strong cultural alignment and high employee loyalty. Communication is open—colleagues talk about their lives outside of work, and managers and leaders discuss culture and values openly in forums and all-hands. Leadership also funds cultural programs and responds directly to employee feedback, ensuring our culture remains authentic and visible.

Rokt’s recognition as a Built In Best Place to Work and our #9 ranking on Fortune’s 2025 Best Places to Work in Advertising and Marketing underscore our reputation for a positive, high-performing workplace.
 

Collaboration at Rokt is cross-functional, open, agile, and highly supportive. Employees point to daily use of shared tools like Google Chat, Asana, and Jira; rituals such as retrospectives, cross-team standups, guilds, and hackathons; and structured forums for surfacing concerns as proof that collaboration is part of our DNA. Clear ownership structures, async-first work norms, and embedded cross-functional squads keep projects moving and prevent bottlenecks. Shared KPIs and regular alignment meetings ensure teams across departments stay connected and focused on common goals.

Rokt’s flat structure and “player-coach” leadership model empower managers to resolve conflicts and encourage respectful dissent, while discouraging unnecessary executive interference. Leaders publish shared goals and openly discuss progress in company-wide forums, reinforcing transparency and accountability. Employees highlight that colleagues are quick to offer support, and that open communication and feedback—whether async or live—are the norm.