Rokt

HQ
New York
Total Offices: 11
800 Total Employees
Year Founded: 2012

What's the Work-Life Balance Like at Rokt?

Updated on October 26, 2026

Frequently Asked Questions

Workload Sustainability

Rokt combines a high-performance work environment with defined time-off policies, hybrid flexibility and wellbeing resources designed to help employees recharge. Teams work toward ambitious goals and move quickly, but employees also have structured opportunities to step away from work, including 20 paid days off, additional “High Five” days, extended parental leave, flexible holidays and work-from-anywhere periods. Workload and capacity are incorporated into resource planning, while managers can adjust schedules and working arrangements when employees need additional flexibility. 

  • Time off is structured to encourage employees to actually use it: Employees receive 20 paid days off, with five additional High Five days available when they use most of their PTO by the end of their first full calendar year. Rokt also provides up to three paid community-service days, flexible public holidays and tenure-based sabbaticals. The company closes its offices for a year-end holiday period as another shared opportunity to disconnect. Great Place to Work highlighted Rokt’s approach to encouraging employees to take meaningful breaks, including a sabbatical program that can provide up to 12 weeks away for employees with at least five years of service.
  • Hybrid work combines in-person collaboration with predictable flexibility: Employees generally work in the office four days a week and remotely one day, with the ability to work from anywhere for one week each quarter. Teams can also establish flexibility weeks and other arrangements based on their working rhythms, while part-time or customized schedules can be approved when circumstances call for them. That creates room for flexibility without removing the regular face-to-face collaboration that is central to Rokt’s working style.
  • Parents receive substantial time to focus on their families: Employees receive 16 weeks of paid parental leave, giving new parents an extended period away from their day-to-day responsibilities. Flexible working arrangements and broader health and family-support resources provide additional support as employees transition back to work.
  • Wellbeing support goes beyond vacation days: A monthly wellness allowance can be used toward employees’ health and wellbeing, while Modern Health provides access to therapy, coaching and mental-health resources. Regular wellbeing programming also covers areas including energy, movement, sleep, focus and stress management, giving employees resources they can use throughout the year rather than only when they take leave.
  • External signals:
    • Employees rate work-life balance positively on Indeed: Rokt receives a 3.8 out of 5 rating for work-life balance. (Indeed)
    • Employees highlight the combination of flexibility and accountability: In feedback published with Fortune’s 2026 Best Workplaces in New York ranking, a Rokt employee described a culture that provides “so much flexibility” while also maintaining accountability. Rokt ranked No. 24 among small and midsize workplaces in New York. (Great Place to Work/Fortune)

Bottom line: Rokt pairs an ambitious, fast-moving work environment with clear ways for employees to recharge. Generous PTO, additional recharge days, hybrid and work-from-anywhere flexibility, extended parental leave, sabbaticals and year-round wellbeing support give employees multiple ways to manage work alongside responsibilities and interests outside it.

Flexibility Options

Rokt’s flexible work approach is built on team-level empowerment and clear company-wide expectations. Most teams co-design their working model, including in-office anchor days and flexibility weeks, to balance collaboration with personal needs. The standard is four in-office days per week, but teams can designate up to two “flexibility weeks” per year—when all members may work remotely. Custom arrangements (like part-time schedules or working from other Rokt offices) are available with manager approval.

  • Flexibility is tailored to each team’s mission and rhythm, ensuring fairness and alignment.
  • All Rokt’stars are expected to attend key events in person, but have access to remote work for special periods, summer holidays, or personal needs.
  • Rokt provides generous PTO, sabbaticals, and a Flexible Public Holiday Program to further support work-life balance.
  • Managers receive training to support flexible arrangements and ensure consistency across departments.

Employees highlight manager-approved remote days, formal hybrid frameworks, and location flexibility as proof that policies are lived, not just offered. Rokt regularly reviews and updates its guidelines to ensure flexibility remains consistent, equitable, and aligned with business goals.

Mental Health Support

Rokt invests holistically in employee wellbeing, offering a monthly wellness allowance, free access to the Modern Health platform (including 6 free therapy and 6 free coaching sessions per year), and a range of confidential mental health resources. Employees also benefit from structured recharge days, a generous PTO policy, and additional wellness perks.

  • All Rokt’stars receive a monthly wellness stipend for health-related activities .
  • Every employee has access to Modern Health, which provides 6 free therapy sessions, 6 free coaching sessions, unlimited group “Circles,” guided meditations, and self-help courses—all strictly confidential .
  • Rokt offers a global Employee Assistance Program (EAP) with confidential counseling, plus wellness and recharge days throughout the year.
  • US-based employees have access to One Medical for primary care and Kindbody and Maven for family-building and reproductive health support .
  • Wellness initiatives are reinforced by regular wellbeing events, published resources, and manager training.

Employees report that these programs help reduce stress, improve morale, and foster a healthy work-life balance. Rokt continually reviews and expands its wellbeing benefits in response to employee feedback, ensuring resources are accessible and stigma-free.


 

Workload Sustainability
Flexibility Options
Mental Health Support

Rokt’s approach is built on flexibility, inclusion, and a holistic view of wellbeing. Flexibility is team-driven: each team co-designs its working model—including in-office anchor days, flexibility weeks, and collaboration hours—to balance high performance with personal needs. Custom arrangements (like part-time schedules or working from a different Rokt office) are available with People Leader approval.

Wellbeing extends beyond time off. Rokt offers:

  • Generous paid time off, bonus “High Five” PTO days, sabbaticals, and a two-week company-wide holiday shutdown.
  • Wellness stipends, mental health resources, and structured recharge days.
  • Employee Resource Groups, affinity groups, and social clubs that foster inclusion, connection, and fun.
  • A monthly wellness allowance and confidential support through Modern Health and EAP.

The culture encourages open dialogue about flexibility, boundaries, and wellbeing. Employees are empowered to speak up and adjust their working model as life changes, and managers are trained to support these needs.

Rokt’s philosophy: balance, belonging, and growth are not perks—they’re fundamental to how Rokt’stars work and thrive.

Rokt's Candidate Tradeoffs

If you’re weighing whether Rokt is the right fit, these are the core tradeoffs to consider.

  • Rokt places greater emphasis on fast-paced execution and visible momentum than on slower work cycles.

Rokt Employee Perspectives

Rokt’s leadership philosophy can create a more supportive team environment by encouraging managers to focus on the success of the people around them. Leaders describe their role as bringing in talented people and giving them the support they need to succeed, putting employee success at the center of how they manage their teams.

“Most of my work and focus as a leader has been in trying to make the people in the team successful. I love seeing people come into a team that I'm managing and go on and succeed. That's our job as leaders, bring in great people and set them up for success.”

Dan Wright
Dan Wright, Vice President, Operations and Solutions

Rokt Employee Reviews

"Rokt is a company which is really fast paced and encourages people to be empowered to own the outcome."


 

Employee Image
Aki Noguchi
Aki Noguchi

What People Are Saying About Rokt

  • Time Off Access: Policies provide substantial PTO, recharge days, sabbaticals, and a year-end shutdown, with encouragement to fully disconnect during leave. Hybrid flexibility and team-level scheduling are used to support recovery around busy periods.
  • Wellbeing Programs: Wellness allowances, mental-health resources, wellbeing sessions, and other perks are highlighted as meaningful supports that help offset a fast pace. These offerings sit alongside professional development funds and catered meals to bolster overall wellbeing.
  • Manager Support: Clear prioritization and supportive managers are described as helping some teams maintain reasonable workloads. Capacity monitoring and team-level flexibility indicate managers can adjust plans when demands rise.

Rokt's Benefits

Offers a flexible time off policy

Offers generous PTO

Offers paid volunteer time

Offers sabbatical leave

Offers unpaid extended leave

Procedures in place to ensure employees utilize PTO

Provides bereavement leave

Provides floating holidays

Provides paid holidays

Provides paid sick days

Provides sick leave

Flexibility provided during personal challenges

Has employee-led culture committees

Offers an Employee Assistance Program (EAP)

Offers company-sponsored happy hours

Offers company-sponsored outings

Offers Employee Resource Groups

Offers fitness stipend

Offers gym membership

Offers team workouts

Offers wellness initiatives designed to combat burnout and mental fatigue

Offers wellness programs

Provides opportunities to volunteer in the local community

Provides recreational clubs

Works with employees to create a sustainable work pace

Async-friendly policies, culture that encourage work flexibility

Defined working hours and availability expectations

Established expectations for communication between time zones

In-office days / expectations are defined

Provides work from home flexibility

Utilizes a flexible work schedule

Utilizes a hybrid work model