What's It Like to Work at Rokt?

Yes. A majority of employees would recommend Rokt to a friend, while pointing to strengths in compensation and benefits, career opportunities, culture and collaboration. The work environment is fast-moving and gives employees substantial responsibility, with clear expectations around taking ownership, learning quickly and contributing ideas. Employees also receive equity, professional-development resources and transparent information about career progression.

• Employees have clear opportunities to advance: Rokt’s internal promotion rate is above 10% annually. Its Career Ladder lays out the skills and expectations associated with each role, along with the salary and equity connected to each level. The ladder is reviewed quarterly, and employees can also access training, education, coaching, mentorship and other professional-development resources.
• Employees share in the company’s growth: Every employee receives equity. U.S. employees can also receive a dollar-for-dollar 401(k) match up to 4%, a zero-cost monthly health-premium option and a monthly wellness allowance. These benefits sit alongside 20 paid days off, five additional “high-five” days and 16 weeks of paid parental leave.
• Ownership and collaboration are both part of the culture: Values including Own the Outcome, Bias for Action, Smart with Humility and Better Together encourage employees to make decisions, raise standards and work closely with colleagues. One employee said, “One of the reasons I really enjoy working for Rokt is they care about their employees.” Another highlighted the ability to work independently while still collaborating and exchanging ideas with coworkers.
• Employees report a strong sense of fairness and inclusion: In Rokt’s July 2025 engagement survey, 88% of employees said people have equal opportunities regardless of characteristics such as age, race, gender or sexual orientation, up from 82% the year before.
• External signals:
  • A majority of employees recommend Rokt: A majority of employees would recommend the company to a friend. Rokt also receives a 4.2 out of 5 rating for compensation and benefits and 3.9 for career opportunities. (Glassdoor)
  • Indeed ratings are strongest around culture and rewards: Employees rate both culture and compensation and benefits 4.0 out of 5, while work-life balance, advancement and management each receive a 3.8. (Indeed)
  • Rokt has earned industry workplace recognition: Fortune ranked Rokt No. 4 on its 2026 Best Workplaces in Advertising & Marketing list, which is based on employee survey feedback. (Fortune)

Bottom line: Rokt offers employees substantial ownership, transparent career paths, equity, competitive benefits and opportunities to keep developing. A majority of Glassdoor reviewers recommend the company, while employee ratings and workplace recognition add further positive signals around its culture, rewards and career opportunities.

Rokt is recognized as an innovator and top employer in the tech and eCommerce space—a place where people want to work, known for its supportive culture, strong benefits, and commitment to growth. In 2025, Rokt was ranked #9 on Fortune’s Best Places to Work in Advertising and Marketing, and we’re proud to be included in Built In’s Best Places to Work award. Our positive reviews on platforms like Glassdoor and Indeed reflect our focus on employee experience, flexibility, and career mobility.

Our reputation is reinforced by leadership’s investment in workplace experience, from regular engagement surveys and listening sessions to actionable programs that address employee feedback. We continuously adapt our policies and benefits to meet the needs of our team and maintain a culture where everyone can thrive.

While some reviews have highlighted challenges around workload and growth pace, we’ve responded with new capacity planning, onboarding support, and clearer policy documentation in 2025—helping stabilize external scores and reassure employees about our direction

At Rokt, one tradeoff employees experience is that our fast-paced, high-growth environment means people sometimes wear many hats and may face resource constraints. During peak periods, workloads can be intense, and decision cycles may be slower when cross-functional input is needed. To address these challenges, managers hold regular check-ins to rebalance workloads, leadership provides recharge days and wellness programs during busy stretches, and the company has introduced async-first communication frameworks and clear ownership maps to reduce bottlenecks and bottleneck risk.

This tradeoff is balanced by major strengths, including strong work-life flexibility, competitive pay and benefits, innovative technology, a supportive and inclusive culture, long-term stability, and meaningful career growth opportunities. Importantly, recruiters are transparent about these realities in candidate conversations, managers discuss them openly in one-on-ones, and leaders acknowledge them in all-hands meetings—ensuring employees feel respected and prepared, not surprised.

While some employees previously raised concerns about tradeoffs being minimized, leadership responded with recruiter training, manager coaching, and open Q&A forums in 2025. Employees say these initiatives have improved preparedness, set clearer expectations, and built trust in how Rokt approaches challenges.

Rokt’s workplace is defined by a strong culture of growth, transparency, and empowerment. Employees are encouraged to be the “CEO of their own career,” with access to clear career paths, regular feedback, and opportunities for internal mobility and skill development. The company invests heavily in employee engagement through frequent surveys, listening sessions, and visible recognition programs like Values Champion and Impact Awards.

Rokt’s leadership is committed to continuous improvement, using data and employee input to shape policies, benefits, and the overall employee experience. Flexibility is built into team structures, and in-person collaboration is balanced with periods of remote work to support wellbeing and productivity.

What sets Rokt apart is its championship team mindset: high performers are celebrated, feedback is open and actionable, and everyone is expected to contribute to a positive, inclusive culture. The result is a workplace where innovation, learning, and career advancement are not just encouraged—they’re expected.