Matthew Urwin | May 31, 2023

AI content generators are a type of software that use artificial intelligence to produce written copy that is both natural and intelligible. This can come in the form of new articles, blog posts, advertising copy, emails, social media posts, books and more.

How Do AI Content Generators Work?

AI content generators combine natural language processing and natural language generation to create written copy that is both fluent and intelligible. Leveraging language models trained on massive data sets, AI content generators produce everything from social media posts to books.

To accomplish this, AI content generators combine both natural language processing (NLP) and natural language generation (NLG). NLP techniques analyze existing content on the internet, using language models trained on massive data sets comprising bodies of text, such as books and articles. The model is then able to generate new text that is similar in style and substance using NLG. While an AI content generator may produce content based on preset templates, many generators allow users to input short text prompts, describing what they want the text to say. 

AI content generators are being used for a variety of purposes today, including sales, marketing and even journalism. Their speed, customizable nature and ability to write in different tones and moods make them a cost-effective alternative to human content creators. And many of them are equipped with tools for improving SEO, meaning they’re an efficient way of building a company’s visibility online at scale.


AI Content Generators Aren’t Without Limitations

Still, AI content generators have their fair share of limitations. Because they are trained on large amounts of existing text, AI writers cannot produce completely original content. Rather, they generate new text by combining and rephrasing the text they’ve been trained on — making them prone to plagiarism.

And, at least right now, these models don’t have an understanding of context, which means they often produce content that is either incorrect or doesn’t make sense in the given situation.

But this technology is growing more sophisticated by the day, and many AI writers are rolling out new features and tools in an effort to tackle these existing problems. Despite its flaws, interest in AI-generated content has never been higher, and these tools are pushing the limits of what’s possible.

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AI Content Generators to Know

Top AI Content Generators

  • ChatGPT
  • Bard
  • Jasper
  • Writer


How to use ChatGPT. | Video: The AI Advantage


Pricing: Free with an account

Key features: Trained through reinforcement learning; ability to write essays, emails and a range of content types; asks clarifying questions and can deny inappropriate requests 

Created by OpenAI and trained through reinforcement learning, ChatGPT is a natural language model that has spearheaded the expansion of generational AI. Human users have relied on the tool to write essays, emails, blogs and other content types. However, ChatGPT can also engage in basic dialogues, applying techniques like asking follow-up questions, refusing to answer controversial prompts and pushing back against incorrect assertions. Users looking for more advancements can upgrade to ChatGPT’s successor GPT-4.


Meet Bard. | Video: Google


Pricing: Free with a Google account 

Key features: Informs answers with information from the internet; ability to respond to questions and prompts; writes content for different formats and accelerates idea generation  

As Google’s response to ChatGPT, Bard is the product of Google’s efforts to bolster its presence in AI. Powered by Google’s Language Model for Dialogue Applications, Bard is able to respond to questions and prompts by extracting insights from the internet. Creatives can also collaborate with Bard to gather new ideas for stories, compose sections for essays and streamline their content production workflows.


AI-Writer homepage
Image: AI-Writer

AI Writer

Pricing: Basic plan starts at $29 per month 

Key features: List of citations backs up accuracy of content; ability to publish pieces to Wordpress; AI informs content with current sources and Google search results 

AI Writer is capable of generating entire articles in a matter of minutes from nothing more than a headline. The text the software generates is accompanied by sourcing and citations to ensure that the statements made are factually correct. And the AI re-words everything in real time to generate unique text, which helps prevent potential plagiarism. It also ranks the text it generates on its SEO potential, and makes suggestions for ways it can be optimized even more. Users can then hop into the generated article and directly edit within the software.


Anyword's AI Copywriting tool is used to generate an Instagram caption. | Video: Anyword


Pricing: Starter plan starts at $39 per month 

Key features: Controls for setting and approving brand voice; produces copy variations likely to perform well; keywords keep articles SEO-focused 

Anyword offers several copywriting features that can generate text for social media advertisements, marketing emails, landing pages and content. This can range from personalized Instagram ads to YouTube titles to entire blogs. It also offers data-driven solutions around things like what language appeals to which audience, and a predictive performance score on how well copy will convert customers with each version created. The platform is mainly geared towards marketers, sales teams and ad agencies.


An overview of Article Forge. | Video: Article Forge

Article Forge

Pricing: Plans start at $27 per month when billed annually 

Key features: Bulk generator creates hundreds of articles simultaneously; option to enter keyword, article length and other customizations; ability to write in seven languages 

With deep learningArticle Forge is able to create original SEO content in less than a minute. Users simply type in a keyword and any other relevant information, and the software will generate a full article, complete with relevant subheadings, videos, internal links and even AI-generated images. Article Forge is trained on millions of pieces of data, giving it domain knowledge on a wide variety of topics.


Buy unique articles through Articoolo. | Video: Articoolo


Pricing: Subscriptions start at $29 per month

Key features: Only requires descriptions of two to five words; emphasis on producing unique, non-plagiarized content; ability to integrate with WordPress 

Articoolo allows users to create new articles, rewrite old ones, generate titles and more. Its algorithm can generate an article of up to 500 words on virtually any topic the user wants — as long as it can be described in two to five words. Users can also choose to prioritize their creation’s readability or uniqueness, depending on their needs. Articoolo can also be integrated with WordPress, allowing for a more seamless content creation and sharing process.


A how-to guide on using Copy.AI's technology to create blog posts that rank. | Video: Copy.AI


Pricing: Free plan with option to upgrade 

Key features: Covers a range of content formats; option to customize tone; produces variations of content to choose from 

Built on top of one of the world’s most advanced AI language models, Copy.ai can generate a variety of content, including articles, blog posts, social media posts, product descriptions and copywriting frameworks. It can also be used to summarize long texts, paraphrase sentences to avoid plagiarism and generate unique titles and headlines. The platform has been used by prominent companies, including Microsoft, eBay and Nestlé.


Content creation basics in Copysmith. | Video: Copysmith AI


Pricing: Starter plan starts at $228 per year 

Key features: Integrates with Shopify, Amazon and other platforms; sensitivity to brand voice; ability to generate content individually or in bulk 

With more than 30 templates to choose from, Copysmith can help generate virtually any kind of content the user needs, ranging from social media ad copy to press releases. This content can be generated either one at a time or in bulk for the year, and is all powered by AI, SEO and growth marketing best practices. The platform also enables users to hone the content so it adheres to a certain brand tone or voice — all at scale.

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An introduction to the AI Writer by Frase. | Video: Frase


Pricing: Solo plan starts at $14.99 per month 

Key features: SEO and keyword research; generates outlines with headings; content editor tool further optimizes content 

Frase is capable of researching topics as well as generating content about them. The platform offers 12 free templates for landing pages and blog posts, and each is equipped with SEO optimization capabilities. It also has several tools for improving existing content, including keyword search capabilities, content optimization and latent semantic indexing. The goal is to streamline the entire SEO content workflow, from keyword research to content analysis.


GrowthBar homepage
Image: GrowthBar


Pricing: Standard plan starts at $29 per month 

Key features: Competitive keyword analysis; ability to generate articles over 10,000 words long; accommodates over 20 languages 

GrowthBar has several features to make generating SEO-friendly content quick and easy. These include keyword search and tracking, which enables users to not only research what words and phrases are most popular on the internet, but also how those words and phrases affect their total website traffic. The software also has an analysis tool that makes it easy to analyze competing websites and rank how they’re doing on the search engine results page. And when users are actually ready to generate content, GrowthBar has a marketplace where they can access a variety of AI writers.


The Jasper team showing how they use Jasper to create blog posts. | Video: Jasper


Pricing: Creator plan starts at $49 per month 

Key features: Tracks brand voice and tone across writings; caters to range of marketing content formats; over 50 writing templates

Jasper is among the most popular AI content generators out there right now, offering a comprehensive tool suite to help users write, optimize and rank their content. It is mainly geared toward marketing, and can assist in the creation and preparation of all types of copy, including social media posts, blogs and product release announcements.


Kafkai homepage
Image: Kafkai


Pricing: Plans start at $29 per month 

Key features: Focuses on specific market niches; ability to translate content into 14 languages; generates content based on seed keywords

Founded in 2007, Kafkai is among the oldest AI content generators on the market today. Unlike many other generators, it focuses on creating niche content as opposed to offering generic templates. Supported niches range from cybersecurity and finance, to dating and gardening, and the company says it trains its AI to accommodate new niches every month — legal and pest control will be available soon.


Narrativa homepage
Image: Narrativa


Pricing: Submit request for more info 

Key features: Leverages machine learning and natural language models; produces clinical study reports, product descriptions and more; rapid data analysis for informing narratives

Gabriele, Narrativa’s proprietary AI system, creates custom content for a variety of industries, including healthcare, pharmaceuticals, banking, insurance, cryptocurrency, e-commerce, gaming and more. This includes automated clinical study reports, product descriptions, headlines and customer communications.


An overview of Peppertype's AI technology used to generate content. | Video: AppSumo/Products


Pricing: Premium plan starts at $399 per month 

Key features: Produces SEO-friendly content; automatic grammar checks and audits; integrates with Shopify, WordPress, Zapier and other platforms for easy content distribution 

Peppertype was created by Pepper Content, one of the largest content marketplaces. Using GPT-3, a popular large language model developed by AI research company OpenAI, Peppertype helps users with content ideation and generation. Offering nearly 50 templates, the platform is good for both short and long-form writing, and can help with everything from personal bios to YouTube video titles and descriptions. Plus Peppertype learns as it goes, meaning it adapts and generates content according to the specific user’s needs and voice.

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A tutorial on how to use Rytr. | Video: Rytr


Pricing: Free plan with option to upgrade 

Key features: Ability to customize tone with 20 different options; translates text into over 30 languages; produces content for blogs, cover letters and other diverse content types 

In addition to automatically generating content, Rytr can rewrite existing content and create multiple versions of it, as well as check content for plagiarism. On top of the more than 40 writing templates it offers, the platform has nearly 20 writing tones to choose from, ranging from “convincing” to “inspirational.” It also offers standard grammar-checking features, and can translate text into 30 different languages and counting.


An overview of how Scalenut's AI technology is able to create SEO-optimized content. | Video: Scalenut


Pricing: Essential plan starts at $23 per month 

Key features: Real-time AI recommendations; content optimizer tool emphasizes SEO score; AI copywriter feature generates marketing and sales copy 

True to its name, Scalenut uses a combination of natural language processing and machine learning to help businesses produce readable and SEO-friendly content at scale. It helps businesses make the most of their content marketing strategy with actionable SEO insights, streamlined workflows and AI capable of developing content that converts prospects into customers.


How to use the ShortlyAI writing partner. | Video: Research Rocks


Pricing: Plans start at $65 per year 

Key features: Finishes sentences while maintaining voice and style; quick commands for added convenience; ideal for both shorter and longform pieces of content 

ShortlyAI describes itself as an “AI writing partner,” automatically finishing writers’ sentences with the click of a button, all while maintaining the writer’s original voice and style. The platform is pitched as a solution for not only corporate blogs and marketing materials, but novels and other long-form pieces as well. It also comes equipped with specific commands writers can use in order to rewrite, shorten and expand their sentences instantly.


Writer homepage
Image: Writer


Pricing: Small team plan starts at $18 per month 

Key features: Attention to brand voice and messaging; connects with teams’ data sources to repurpose and refine content; researches and fact-checks content 

Writer claims to have the only large language model trained primarily on B2B data, and it allows users to further fine-tune the content generated with their own data and brand voice in order to improve their results. It also says it is the only generative AI platform capable of ingesting text, videos, PDFs, and audio, as well as perform live internet crawls in order to generate, research, analyze, repurpose and transform data for new contexts.

In the end, the goal is to encourage human writers and AI to work together, Ryan Johnston, Writer’s VP of marketing, told Built In in a January interview. “What we want in this process is to be able to accelerate, scale, help writers find the mundane tasks and the things that slow them down, and do those at a quicker pace, while still leaving room for creativity and the parts of writing that everybody enjoys.”

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Reviewing the Writesonic AI article writer. | Video: Writesonic


Pricing: Pro plan starts at $12.67 per month 

Key features: Generates copy for blogs, emails, Google Ads and other formats; supports over 25 languages; AI editing tools fine-tune content before publishing 

Major organizations including Spotify, Marriott and New York University use Writesonic to automatically generate SEO-friendly marketing copy for everything from blogs and messages to social media ads and sales emails. Its AI has been trained on copy from top brands that have performed well on the internet, allowing it to learn how to write content that will resonate with a specific audience.

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