The marketing industry has undergone a massive transformation in recent years, thanks to artificial intelligence. According to Statista, AI usage in marketing is expected to generate more than $107 billion in revenue in 2028 — more than double its revenue in 2025. And generative AI has only accelerated this investment, offering a host of tools that can produce written content, images, videos and soundtracks.
AI Marketing Companies
- Anthropic
- ElevenLabs
- Semrush
- Adobe
- Webflow
- HubSpot
- Canva
- Hootsuite
Given its ability to automate entire campaigns from scratch, AI is now a must-have technology for marketers. Let’s take a look at some of the top AI tools marketing teams rely on and what they can do, from tracking consumer sentiment across different platforms to building efficient content pipelines.
Top AI Marketing Tools to Know
Jasper AI builds content pipelines that marketing teams can use to generate content at scale, and it’s revamped this process with agent networks. To begin, users feed Jasper’s specialized agents their organization’s brand guidelines, audience characteristics, product standards, marketing best practices and other data. The agents then plan content strategies, launch campaigns and course-correct based on SEO, GEO and AEO insights.
Adobe supports marketing teams with a suite of AI-powered products. For instance, its GenStudio enables marketers to visualize workflows, develop brand guidelines and compile contextual data. The Brand Intelligence platform then deploys agents equipped with this knowledge to produce content at scale that still adheres to brand requirements. Throughout this process, marketers can solicit feedback from synthetic audiences to evaluate their content before fully committing to a project.
Hootsuite is a social listening and social media management platform that uses agentic AI to provide real-time analysis. Its AI agent, Wisdom, tracks market trends, customer sentiment, competitors’ performance and other factors to identify opportunities to improve employer brands. And because Wisdom collects data from the social listening dashboard and various apps, it can deliver relevant answers to queries, assemble reports and offer timely advice to boost an organization’s brand reputation.
ActiveCampaign is a marketing automation platform that enables teams to launch campaigns from a single prompt. The platform’s “Active Intelligence” crafts campaigns based on brand guidelines, audience data and user goals, while remembering context from previous interactions to provide personalized support. Marketing teams can then quickly plan campaigns centered on email, SMS text and WhatsApp messaging.
Webflow helps marketers design web content that performs well in SEO and answer engine optimization (AEO). By using the platform’s content management system, teams can easily collaborate, write code for web pages, conduct A/B tests to refine content and manage teams of AI agents that automate entire workflows. Users can even establish guardrails to ensure agents uphold their company’s brand rules and data privacy preferences.
Descript is a video editor that can generate high-quality animations from text inputs. Removing background noise, applying layouts, generating captions and cutting filler words are a few edits that Descript’s AI can automate. If users want a more hands-off experience, they can use the platform’s video agent, Underlord, which can generate scripts, create videos, offer feedback and answer questions about Descript’s tools and features to save time.
Lumen5 is a multimodal tool that can convert text-based inputs like PDFs, blog posts, articles and bullet points into fully fleshed-out videos. From short clips to longer “talking head” videos, the platform can complement video content with AI voiceovers, translated captions and brand-aligned visuals. These abilities allow marketing teams to quickly release content across diverse channels and maximize the visibility of their campaigns.
Built for search engine optimization (SEO), Semrush has adapted to the era of AI search. Its Semrush One tool tracks data like keywords and backlink appearances across Google searches, AI overviews and large language model responses, gauging performance in both SEO and generative engine optimization (GEO). When exploring Semrush’s databases, marketers can also connect to ChatGPT, Claude or the tool of their choosing for faster insights and recommendations.
ElevenLabs specializes in AI voice generation, offering services like video generation, music generation and voice cloning. The platform provides text-to-speech and speech-to-text capabilities, too, allowing marketers to create and edit multimedia content in more than 70 languages. Conversational agents are also available for marketers who want to automate different workflows related to sales and customer experience.
HubSpot is a customer relationship management platform that has integrated AI into its marketing software. Users can develop ads for a range of social media, collect lead information via customized forms, split audiences into segments for deeper analysis and track brand mentions in answer engine responses. For a more hands-off approach, agents can be deployed to guide the process of converting web traffic into leads and leads into promising customers.
A household name in graphic design, Canva now does so much more than generate simple visuals for social media posts or slideshows. The Canva AI 2.0 platform lets marketers submit simple text or natural-language prompts to launch social media campaigns, create new visual elements and write long-form content. It gathers context across applications and learns from each user’s outputs as well, so it can produce personalized content that aligns with specified brand styles and AI safety standards.
Anthropic’s Claude chatbot serves as an all-around tool for marketers, with the ability to conduct market research, analyze reports and automate various workflows. A code-specific version called Claude Code lets workers vibe code as well, so marketers can design landing pages and generate web content simply by describing what they want in natural language. In fact, Claude Code wrote all the code behind Anthropic’s Cowork tool, which supports more complex tasks and projects with AI agents.
Brandwatch is a consumer intelligence platform that focuses on social media marketing. It can compile millions of online interactions, which its AI assistant, Iris AI, then analyzes to identify major trends. Acting as a collaborator, Iris AI can also generate data visualizations, edit written content and evaluate posts to determine what strategies are working. As a result, marketing teams can fine-tune their campaigns for the platforms their audiences frequent, including Facebook, YouTube, Instagram, TikTok, X and LinkedIn.
Zapier is an automation tool that lets users craft customized workflows executed by AI. The platform enables the likes of ChatGPT, Claude, Cursor and OpenClaw to connect to more than 9,000 applications. Marketers can then use their preferred AI tools to automate workflows around entering customer data, sending emails and tweaking content as needed. This way, they can focus on higher-level details when scaling marketing campaigns.
Formerly known as Grammarly, Superhuman is an AI productivity platform that includes Grammarly’s writing assistant, alongside tools for email, collaboration and workflow management. Its AI assistant, Superhuman Go, integrates with more than 100 apps to provide real-time writing support, answer questions and automate tasks. Beyond editing for tone, grammar and style, Superhuman Go can schedule meetings, summarize notes, draft content and help manage workflows across connected tools. Users can also access specialized AI agents that anticipate reader reactions, make their writing sound more natural and check for plagiarism.
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Frequently Asked Questions
What types of marketing content can generative AI produce?
Many generative AI tools are now multimodal, meaning they can process different types of inputs and outputs. Marketers can use these tools to generate written copy, visuals, videos and audio for short-form clips, webpages and social media posts, to name a few assets.
How has AI made it easier to launch marketing campaigns?
Artificial intelligence can remember audience data, brand guidelines and other context, generating customized marketing elements that account for these factors. AI tools can also automatically gather customer data, create and edit content and analyze audience engagement, removing much of the manual labor previously done by marketers. This allows marketing teams to quickly launch and adjust marketing campaigns based on real-time insights.
How do marketers use AI agents?
AI agents are systems that can perform complex, multi-step tasks without human supervision. Marketers can then use these agents to automate entire workflows, whether it’s collecting and analyzing customer data or creating, scheduling and posting social media content. With agents performing much of the work, marketers simply ensure they operate in tandem, automating entire stages of a marketing campaign.
What is SEO vs. GEO vs. AEO in marketing?
Traditionally, marketers would focus solely on search engine optimization (SEO) — the practice of formatting online content so that it ranks higher in the results of search engines like Google. With the rise of generative AI tools, marketers must now be mindful of generative engine optimization, or answer engine optimization. GEO and AEO refer to formatting online content so that it’s more easily read and cited by chatbots, virtual assistants and other AI tools that can access the internet. Examples include ChatGPT, Perplexity and Claude.
