Artificial intelligence tools play a huge role in our daily lives. They process code for us, solve problems independently and learn from past mistakes so we have free time to focus on the big-picture issues — ultimately making projects smoother, data cleaner and our jobs easier.
Top AI Tools
- ChatGPT
- Jasper
- Midjourney
- Synthesia
- Grammarly
Seventy-two percent of companies have adopted AI in at least one business function, according to McKinsey. That number should only grow in the coming years, considering the number of companies using artificial intelligence has jumped 22 percent between 2022 and 2024.
AI is already a staple of the business world and helps thousands of companies compete in today’s evolving tech landscape. If your company hasn’t already adopted artificial intelligence, here are the top tools you can choose from.
Top 11 AI Tools to Know
ChatGPT
ChatGPT is a chatbot and AI tool developed by OpenAI. Powered by GPT-4, the tool helps answer user questions, summarize content or create new text content. ChatGPT can also provide access to DALL-E, an AI image generation tool.
Claude
The Claude chatbot, developed by Anthropic, is an AI tool that can create new text, chat with users and help answer their questions. It can also be used to describe images provided by users. For businesses, Claude has options for security compliance and jailbreak resistance to mitigate brand risk.
Gemini
Google’s Gemini chatbot tool is used for answering questions, generating new text and images or analyzing visuals and audio. Gemini can also be integrated into Google Workspace apps like Gmail or Docs, which helps with tasks like email automation or document summarization.
Jasper
Jasper is an AI assistant that helps teams create content in their own brand voice. It can write copy, create images or generate marketing campaigns that specifically align with a business’ tone and brand. Jasper also has chatting capabilities where users can brainstorm, ask questions and more.
DALL-E 3
DALL-E 3 is an AI image generation tool that can make images based on user prompts. Depending on the prompt, images can be realistic, cartoonish or take on a specific art style — and be created in seconds. DALL-E 3 is the third version of OpenAI’s DALL-E models and can be accessed through ChatGPT.
Midjourney
Midjourney is a text-to-image AI tool that lets users create images from text prompts. Using the Midjourney website, writing anything in the “imagine” bar will begin generating images, which can then be refined and edited. Generated images can also be used as prompts themselves to generate other new images.
GitHub Copilot
The GitHub Copilot AI coding tool helps users answer programming questions, get code explanations or see coding suggestions. It can also check log errors, create feature flags and have extensions added for more features. GitHub Copilot can be used on its own or with various code editors.
Synthesia
Synthesia is an AI video generator used to create and edit realistic videos. A video is generated based on a script written by the user, and can feature different layouts, AI avatars and voiceovers to bring it to life. Synthesia may help make informational, e-learning or other tutorial video content.
Descript
Descript’s AI video editor allows users to edit videos by changing the text in the video script. Videos put into Descript are given auto-generated transcripts, where any changes like adding, editing or deleting words will edit the video (with words added as AI speech matching video voices). Descript also has editing features to arrange visuals, find key clips, translate videos and more.
Grammarly
Grammarly makes cloud-based software for correcting and polishing written media and communications. On its platform, users enter their original text and AI functions as a “writing partner” by scanning the work and making suggestions on where and how to improve the grammar, spelling, punctuation and clarity of the writing. Grammarly can be integrated into email, messaging and social media and is considered a gold standard for professional writers.
Notion
Notion makes organizational and productivity software tools designed to cohere multiple processes, functions and team members into a single simple interface for note taking, calendars, collaborative documents and other digital assets that require simultaneous and collaborative management. The platform offers an AI add-on that automatically fills spreadsheets, generates written content and performs research.
Other Apps and Platforms Using AI
Dropbox is a cloud-based file hosting service that aims to reinvent the productivity tool. Users can store, sync, sign and send large files nearly instantly within a streamlined interface. The Dropbox AI feature allows users to pose questions about or request summaries of files, while Dropbox Dash uses AI to power a universal search that coheres a user’s tools, content and apps into one search bar.
Ylopo makes digital marketing software for real estate professionals, which helps them generate, target and nurture leads by using AI. It also uses AI for predictive analytics, which are used to identify customer behavior and market trends its customers can use when making decisions about advertising spend. In real estate, the combination of digital marketing and AI allows for a competitive advantage over traditional processes that require significant human labor for every converted lead and completed sale.
Wonderlic uses data and AI analysis to offer a talent acquisition tool called “The Wonderlic Test,” a pre-employment aptitude assessment that screens job candidates for abilities like information processing, problem solving and decision making. According to the company, the Wonderlic AI is far more efficient and objective than a human interviewer at identifying the core competencies that a candidate might have or lack, thus making the hiring process more equitable while ensuring a good fit between team members and new roles.
Fusion Risk Management makes software for operational resilience, which strategizes how to proactively and reactively respond to various types of risk. The software uses generative AI, known as Copilot, to serve as an analyst. It looks at IT risk, crises, incidents and threats to business continuity. Copilot asks questions and makes suggestions to act on risk insights, and also composes executive reports.
MacPaw offers a lineup of apps iOS users rely on to keep their devices secure and organized. The company’s CleanMyPhone product is designed to reduce photo clutter on iPhones and iPads, and it comes with AI-powered features for analyzing photos and grouping them into folder categories.
H2O.ai is a machine learning platform that helps companies approach business challenges with the help of real-time data insights. From fraud detection to predictive customer support, H2O.ai’s tools can handle a broad range of business operations and free up employee time to focus efforts on greater company strategies. Traditionally long term projects can be accomplished by the company’s driverless AI in hours or minutes, according to H2O’s site.
Genius Sports has technology that gathers and analyzes sports data to power its products and services. Its AI-powered video platform is trained to understand the context of live gameplay. This allows coaches and video analysts to review game events that are paired with relevant video. The company also has an AI tool that captures the contours of each player’s body to help officiate decisions that are too close to call in-game.
Salesforce is a cloud-enabled, machine learning integrated software platform that companies can use to manage their customer service, sales and product development operations. The company’s AI platform, called Einstein AI, acts as a smart assistant that can offer recommendations and automate repetitive data input to help employees make more data informed decisions, according to the platform’s site.
Smartly builds AI-powered technology that supports ad campaigns for hundreds of brands around the world. Its solutions are designed to improve creative collaboration and campaign management through workflow automations, data-driven optimizations and visibility into real-time analytics.
Vorto aims to make business supply chains more sustainable environmentally and economically. It helps users automate and streamline their raw material sourcing, procurement and shipping processes. The automated supply chain management system includes products that develop intuitive AI solutions and flag inefficiencies.
System1 focuses on customer acquisition through its RAMP, or Responsive Acquisition Marketing Platform. The platform, which relies heavily on machine learning, AI and data science, is built to identify, locate and access large numbers of high intent customers. By using AI, the platform can access hundreds of advertiser verticals, essentially finding points of access to customers everywhere they interact online.
Tellius is a business intelligence platform that relies on AI technologies to help companies get a better grasp and understanding of their strategies, successes and growth areas. Tellius’s platform offers an intelligent search function that can organize data and make it easy for employees to understand, helping them visualize and understand the factors driving their business outcomes. According to Tellius’ site, users can ask questions within the platform to discover through lines in their data, sort hefty data and gather actionable insights.
Kustomer makes a CRM platform equipped with AI-powered tools that help businesses deliver quality customer support. Its solutions include KIQ Agent Assist, which leverages generative AI capabilities to improve service representatives' communications with customers, and KIQ Customer Assist, an AI chatbot that provides personalized responses to resolve customer issues.
Developers rely on GitLab’s AI-powered DevSecOps platform to efficiently produce secure, high-performing software products. Its solutions include GitLab Duo, which infuses AI capabilities into every phase of the software development lifecycle, offering code suggestions, for example, and natural language explanations for code. GitLab’s technology has grown to support more than 30 million users in improving productivity.
Regal helps contact-center teams enhance conversations with its customer interaction software. It gleans customer behavior data to deliver automations, workflows and insights that optimize the pace, channel and timing for contacting potential customers. This enables customer service staff to effectively reach clients via text or phone to drive successful and personalized sales.
Sendbird makes AI chatbots for use by e-commerce clients, who integrate them into digital storefronts, websites and apps as customer engagement tools. The bots provide standard customer service and also perform sales and marketing tasks like making proactive contact with leads. SendBird bots are built to mimic human communication, carrying on chat and voice conversations and understanding when to escalate the concern to human support staff.
EliseAI is a machine learning tech company. Its signature product, Elise, is an AI that functions as support staff for property management in the real estate, housing and hospitality industries. Elise is trained via natural language processing, so she can understand and mimic colloquial language like slang, typos and multiple simultaneous questions, creating a human-like dynamic that returns intuitive responses.
Bullhorn makes cloud-based HR-industry software for recruiters and staffers. Its applicant tracking system uses the Bullhorn Copilot AI to algorithmically sort employment applicants, so that only the best-fit applications are presented to human screeners and hiring managers. One of the potential benefits of this process is that it can reduce human bias. The platform also automates recruitment processes like contacting prospects.
Sales teams use the Close CRM platform to boost productivity. The technology equips sales representatives with automation tools so they can connect with qualified leads faster via email, call and SMS. Close relies on AI to power features like a virtual assistant that automatically transcribes and summarizes calls and a ChatGPT-based solution for editing email drafts.
Navan is a travel and expense management company that leverages AI to help businesses streamline their corporate trip processes. Its solution uses AI to simplify booking, provide personalized travel recommendations and offer real-time expense tracking. Navan’s goal is to provide enhanced user experiences and operational efficiency.
Pluralsight is a learning platform that works to accelerate the technology skills and capabilities of modern technology workers. The company’s AI tool Iris aims to help users connect to their goals through conversational guidance. Iris enables learners to discover content, sort through labs and curate content based on personal learning objectives or team goals.
TurboTenant is a real estate software company that offers a platform for property management. The product, which streamlines and centralizes standard processes like collecting rent, signing agreements and marketing properties, relies on an AI tool for lease agreements. Once a lease is uploaded, it is analyzed by the AI for local compliance, with checks for fair housing violations, missing data fields and other potential violations of tenant law.
Gong is an AI driven sales platform that companies can use to analyze customer interactions, forecast future deals and visualize sales pipelines. Gong’s biggest asset is its transparency, which gives everyone from employees to leaders insight into team performance, direction changes and upcoming projects. It automatically transforms individual pieces of customer feedback into overall trends that companies can use to discover weak points and pivot their strategies as needed, according to Gong’s site.
Connectivity company Spectrum, in partnership with video startup Waymark, recently unveiled a novel platform for television commercial production. The platform allows businesses to create highly produced, on-brand commercials that use AI instead of voice actors. The commercials can be created in five minutes. This service, marketed to local businesses, has the potential to democratize the television advertising space by lowering the cost to play.
Flatfile offers an AI-powered data transformation and exchange platform for systems integration teams, data analysts and other business users. It provides AI-enabled search capabilities, AI-powered data mapping and tools for bulk data editing and cleaning. The company aims to have a more efficient and simpler way to build data collection, increase data quality and provide cost savings.
Skillsoft serves as an edtech platform that offers books, videos and over 180,000 training courses. The company is dedicated to corporate learning and serves nearly 70 percent of Fortune 1000 companies. Its resources have been used by more than 45 million learners across 165 countries.
Realtor.com is a digital platform that facilitates the rental, purchase and sale of properties. The company boasts an AI tool called AI Dream Home. Users can type in a prompt, such as “beach-front house with large windows,” and its AI generates a series of images to help get the creative juices flowing.
Frequently Asked Questions
What is an AI tool?
An AI tool is a software application that uses artificial intelligence (AI) technology to solve problems and perform certain tasks. Multiple types of AI tools exist to fulfill a variety of use cases — like creating content, performing research or automating tasks — across almost every industry.
How do AI tools work?
AI tools work by using algorithms to process large amounts of data, which help these tools “learn” how to do tasks similarly to humans. All AI tools first gain their knowledge from being trained on data specific to the tasks they’re built for. Some AI tools have algorithms that can intake new data and continually learn over time, while other AI tools will need human intervention to update their capabilities.
