SaaS Metrics Articles

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Joe Procopio Joe Procopio
Updated on November 25, 2024

How the Decline of the SaaS Market Affects All Tech Startups

Tech fatigue and AI are among the market shifts that might force startups to build different.

Image: Shutterstock / Built In
Itai Sadan Itai Sadan
Updated on October 07, 2024

What SMBs Do and Don’t Need From Your SaaS Platform

Instead of trying to provide everything, meet their needs now and build a framework for future growth.

Image: Shutterstock / Built In
Ruban Phukan Ruban Phukan
Updated on August 07, 2024

You’re a Great Partner to Your Best Clients. What About Everyone Else?

Many companies serve a small number of customers quite well but leave the bulk to fend for themselves. Fortunately, new automated solutions can empower you to offer white-glove service to even your smallest clients.

Image: Shutterstock / Built In
Itai Sadan Itai Sadan
Updated on May 10, 2024

Why Simpler Is Better When It Comes to SaaS

Too many SaaS companies think stuffing a product with bells and whistles will give it curb appeal for customers. Our expert says you would be better served to prioritize quality over quantity and add features with intentionality.

Image: Shutterstock / Built In
Stuart Croft Stuart Croft
Updated on April 24, 2024

3 Reasons Product-led Growth Is Key to Successfully Scaling Your SaaS Company

Skeptical buyers don’t trust sales pitches. Let your product do the talking.

Ashish Srimal Ashish Srimal
Updated on April 24, 2024

4 Ways SaaS Vendors Can Turn a Cash Crunch Into a Growth Opportunity

The darkening economic forecast doesn’t have to spell doom for your company. In fact, it can be a time for growth.

Image: Shutterstock / Built In
Metin Kortak Metin Kortak
Updated on April 24, 2024

How to Make Compliance a Competitive Advantage

As a SaaS business, whatever space you operate in likely requires that you follow specific compliance guidelines. The good news is, despite the red tape, you can turn that compliance into an advantage.

Image: Shutterstock / Built In
Todd Olson Todd Olson
Updated on April 24, 2024

The Basics of Freemium: 3 Tactics That Drive Conversions

How to hit the functionality sweet spot — enough for users to fall in love and leave them wanting more.

Tatum Hunter Tatum Hunter
Updated on April 24, 2024

What Are Vanity Metrics? How Can You Make Sure Your Company Isn’t Using Them?

Sometimes, businesses are more interested in using vanity metrics to tell a good story rather than telling the whole story.

Jeff Link Jeff Link
Updated on April 24, 2024

What Are Monthly Active Users? How Do You Define MAU?

Product managers and executives share insights on how they arrive at the elusive monthly active users (MAU) metric.

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