Product Management Articles

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Jeff Link Jeff Link
Updated on April 05, 2024

The Do’s and Don’ts of User Journey Mapping

Getting it right is the first step toward going places.

Mae Rice Mae Rice
Updated on April 01, 2024

What Is the AARRR Framework?

AARRR is more than pirate jargon, and can actually help grow your business.

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Mae Rice Mae Rice
Updated on April 01, 2024

Freemium, Explained

What the freemium business model is, how it works and why it matters.

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Mae Rice Mae Rice
Updated on April 01, 2024

What Is a Product Manager? How Do You Become One?

There’s no cookie cutter way to becoming a product manager. Three PMs share insights on how to break into the field.

Image: Shutterstock / Built In
Dhanesh TK Dhanesh TK
Updated on April 01, 2024

Interaction Models and the Key to Creating Optimum Flow

An interaction model is the outline for how a product operates, taking into account user behavior and experience. Here's what you need to know.

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Eric Okunevich Eric Okunevich
Updated on March 18, 2024

Want to Be a Market Leader? Avoid These Major Pitfalls.

The trick is to focus less on pumping out new features and more on what users actually need.

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Mike Hyzy Mike Hyzy
Updated on February 23, 2024

How to Design a Product Ahead of Its Time

Taking a “futuring” approach, our expert predicts how AI will reshape UI — and the people who use it.

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Eric Okunevich Eric Okunevich
Updated on January 17, 2024

Here’s How to Improve Your Agile Strategy

By applying the hierarchy of controls to agile development, you can establish a foundation for repeatable and predictable results.

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Mike Hyzy Mike Hyzy
Updated on January 12, 2024

Want to Be a Better Product Manager? Learn from Santa Claus.

Here are six ways this centuries-old icon continues to capture the hearts and imaginations of young and old alike year after year.

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Joe Procopio Joe Procopio
Updated on January 12, 2024

How to Turn Your Service Company Into a Software Company

Consider potential markets, value and viability before pushing the automation button.

Image: Shutterstock / Built In

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