Expert Contributors Articles

Matthew Urwin

Updated on April 23, 2024

Google Ads, commonly known as AdWords, is an online advertising product created by Google to offer a pay-per-click (PPC) platform, allowing companies to display ads to consumers above organic results on Google’s search engine results pages.

Matthew Urwin

Updated on April 23, 2024

Search engine marketing (SEM) is the practice of paying for online advertisements to increase the visibility of a company’s brand and website.

Anthony Capano

Updated on April 23, 2024

Consumers are open to hearing what brands have to say, but they want to be reached on their own terms. 

David Burn

Updated on April 23, 2024

When an agency’s first interaction with a client involves working for free and spending weeks or months groveling to win the account, things are already getting off on the wrong foot.

Anthony Capano

Updated on April 23, 2024

Deals will be the most important travel drivers, but negative ad experiences are enough to spoil even the best offers. 

Vikas Agrawal

Updated on April 23, 2024

A visitor who gets referred to your website arrives as a pre-qualified lead. Here are five ways to boost the number of referrals you get.

Michelle Damico

Updated on April 23, 2024

None of the claims being made were all that mythical, actually. Just pick the right agency and set reasonable goals.

Leia Ruseva

Updated on April 23, 2024

From finding the right time to seek press to identifying the right story angles, many founders have big misconceptions about the PR space.

Sam Stone

Updated on April 23, 2024

Proptech is poised to continue growing in popularity over the next few years. Our expert identifies some of the trends likely to shape the industry as it does.

Nick O'Brien

Updated on April 23, 2024

As AI reshapes the SEO game, businesses that embrace a data-driven approach will likely find more success than those that stick to traditional editorial methods. Our expert lays out the basics of programmatic SEO to help you get started.