Expert Contributors Articles

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Brennan Nevada Johnson Brennan Nevada Johnson
Updated on April 23, 2024

Ghosted by a Journalist? No Need to Be Scared.

It could be bandwidth — or it could be that they’re just not that into you.

Image: Shutterstock / Built In
David Finkelstein David Finkelstein
Updated on April 23, 2024

3 Marketing Strategies for Adjusting to the Post-Pandemic World

The rules have changed, and many of the old marketing approaches no longer apply.

Al Kingsley Al Kingsley
Updated on April 23, 2024

7 Tips to Create a Company-Branded Podcast That Actually Gets Listeners

From attending trade shows to finding special guests, this is how to make an engaging, successful podcast.

Image: Shutterstock / Built In
Hailley Griffis Hailley Griffis
Updated on April 23, 2024

Should You Be Pitching Podcasts?

Podcasts have become a fixture of daily life, and you may be able to promote your company as a guest on one. Here’s a guide to tapping into this marketing channel.

David McCarthy David McCarthy
Updated on April 23, 2024

Why You Should Unlearn Everything You Knew About Digital Content Marketing

The next era of content marketing will borrow less from content libraries and traditional economics and more from bustling cities and platforms.

David Finkelstein David Finkelstein
Updated on April 23, 2024

CDP, DMP and DXP: Which Data Platform Is Right for You?

A look at three of the most popular platforms marketers can use to boost the effectiveness of their campaigns.

Matthew Urwin Matthew Urwin
Updated on April 23, 2024

What Is Marketing Strategy?

Marketing strategies provide frameworks within which marketing campaigns operate.

Image: Shutterstock / Built In
Matthew Urwin Matthew Urwin
Updated on April 23, 2024

What Are Marketing Plans?

A marketing plan defines the ways in which a team will achieve its marketing strategy.

Image: Shutterstock / Built In
Chris Lynch Chris Lynch
Updated on April 23, 2024

How to Align Your Marketing Content With Sales Needs

Your marketing department may produce great content, but is the sales team actually using it to close deals? Make sure the two teams understand each other to keep excellent assets from going unused.

Leia Ruseva Leia Ruseva
Updated on April 23, 2024

Why ‘Build It and They Will Come’ Is a Lie

Having a great product is important, but it’s not enough to win your target market.