Expert Contributors Articles

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Brennan Nevada Johnson Brennan Nevada Johnson
Updated on April 23, 2024

Is Your Startup Ready for PR? 3 Factors to Consider.

Public relations isn’t advertising, and it’s not marketing either. Let’s clear up some misunderstandings about PR and what it can — and can’t — do for your startup.

Image: Shutterstock / Built In
Matthew Urwin Matthew Urwin
Updated on April 23, 2024

What Is Social Media Marketing?

Social media marketing is a form of advertising in which a brand introduces products and services to new audiences through online platforms.

Image: Shutterstock / Built In
Joe Procopio Joe Procopio
Updated on April 23, 2024

Why I’m Awful at Social Media ‘Marketing’ on Purpose

Let’s dispel the myth that social media marketing is all about memes and influencers.

Alexander Lewis Alexander Lewis
Updated on April 23, 2024

5 Ways to Simplify Your Technical Writing

Just because a piece of writing is technical doesn’t mean it has to be filled with incomprehensible jargon. Here are some easy ways to clarify your message.

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Jacob Hurwith Jacob Hurwith
Updated on April 23, 2024

Top SEO Trends You Can’t Ignore in 2022

SEO is constantly changing, but these 2022 SEO trends are here to stay.

Jacob Hurwith Jacob Hurwith
Updated on April 23, 2024

Why SEO Is a Team Sport

It takes a squad of all-star players to succeed in SEO. Here’s how you can improve your batting average.

Matthew Urwin Matthew Urwin
Updated on April 23, 2024

What Is SEO Copywriting?

SEO copywriting is the practice of using keyword research to create content that is highly relevant and engaging to both users and search engines such as Google and Bing.

Image: Shutterstock / Built In
Matthew Urwin Matthew Urwin
Updated on April 23, 2024

What Is SEO?

Search engine optimization (SEO) is the process of improving a website’s organic visibility on search engines.

Image: Shutterstock / Built In
Will Pearson Will Pearson
Updated on April 23, 2024

The Secret to Better Email Marketing

Email marketing is all about personalization, but that doesn’t mean you have to do everything from scratch every time. Instead, use templates to improve your process.

Kelly Leonard Kelly Leonard
Updated on April 23, 2024

How the Second City Pivoted to Become a Startup at 60

By relying on its improvisational ethos, the Second City made a quick pivot to virtual offerings that is already showing signs of long-term benefits.