Expert Contributors Articles

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Young Entrepreneur Council Young Entrepreneur Council
Updated on April 09, 2024

12 Big Pain Points Companies Need to Solve for Their E-Commerce Customers

Members of the Young Entrepreneur Council discuss some major issues with the e-commerce experience.

Hailley Griffis Hailley Griffis
Updated on April 09, 2024

What Is a Brand Strategy?

A brand strategy is the conscious differentiation of a business from its competitors and a compelling approach to standing out in a crowded marketplace.

Image: Shutterstock / Built In
Olivia Belitsky Olivia Belitsky
Updated on April 09, 2024

How I Prepared for 32 Product Manager Interviews in 10 Weeks

It doesn’t matter whether you’re a seasoned pro or a novice trying to break into the field, anxiety spikes during job interviews. Here's how to get the offer.

Ben Herzberg Ben Herzberg
Updated on April 09, 2024

Snowflake Data Warehouse: A Tutorial

Here’s what you need to know about this much-touted cloud platform.

Image: Shutterstock / Built In
Ronke Majekodunmi Ronke Majekodunmi
Updated on April 09, 2024

10 Meetings Product Managers Should Participate In

Product management interacts with so many parts of a business that, although we may want to protect our time, we need to prioritize cross-functional collaboration. Our expert recommends making time for all of these meetings.

Image: Shutterstock / Built In
Amitt Sharma Amitt Sharma
Updated on April 09, 2024

5 Ways AI Is Transforming the Adtech Industry

From automating ad campaigns to personalizing ads in real time, AI is changing what’s possible in advertising. Here’s what you need to know.  

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Joe Procopio Joe Procopio
Updated on April 09, 2024

Let’s Figure Out Your Startup’s Valuation

There are formulas and market multiples. Then there’s what someone is willing to pay.

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Mitchell Telatnik Mitchell Telatnik
Updated on April 09, 2024

What Is Penetration Testing?

Wondering how to improve your cybersecurity posture? Hiring a penetration tester is just the beginning.

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Rodney Williams Rodney Williams
Updated on April 09, 2024

Black Tech Unicorns Are Rare. Here’s How to Change That.

More funding can help. So can staying overly optimistic.

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Adrian Bilan Adrian Bilan
Updated on April 09, 2024

How Will AI Change UX Design?

Technologies like AI, IoT and VR are constantly evolving. Our expert investigates how UX will evolve alongside — and whether AI will take over the UX designer’s job.

Image: Shutterstock / Built In