Expert Contributors Articles

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Philipp Wolf Philipp Wolf
Updated on April 20, 2024

Do Surveys Really Help Prevent Churn?

Yes, but only if you leverage them correctly. Here’s how to make sure you do.

Joe Procopio Joe Procopio
Updated on April 20, 2024

Want More Customers? Put Them at the Center of Your Product Build.

Maximize customer buy-in by putting yourself in their shoes. Here’s how writing your functional documentation can help you do it.

Nick Mehta Nick Mehta
Updated on April 20, 2024

Will the Economic Downturn Spark a New and Better Era of SaaS?

Previous tough times have improved SaaS. This time, it shouldn't be any different.

Image: Shutterstock / Built In
Mike Redd Mike Redd
Updated on April 20, 2024

How to Use Customer Success Input for Product Roadmapping

Fostering open collaboration between teams leads to stronger customer adoption. Here's how.

Illia Pinchuk Illia Pinchuk
Updated on April 20, 2024

How to Pick the Right Digital Channel for Your Insurance Firm

Mobile apps, web portals, and chatbots can improve the customer experience for your insurance firm. Here’s how to choose the right one.

Image: Shutterstock / Built IN
Joe Procopio Joe Procopio
Updated on April 20, 2024

The Growth-Killing Mistake of Making Customers Happy

You need to properly separate customer success and customer support.

Michael Maximoff Michael Maximoff
Updated on April 20, 2024

How to Grow Your Business With Review Platforms

More than 90 percent of B2B buyers are more likely to purchase from a company with trusted reviews. Here’s how to stand out.

Image: Shutterstock / Built In
Arit Nsemo Arit Nsemo
Updated on April 20, 2024

How to Inspire Empathy in Your Customer Success Team

Share the struggle with your customers, ask how you can help and don’t pretend everything is fine.

Joe Procopio Joe Procopio
Updated on April 20, 2024

Drive Customer Success With Every New Product Update

Here’s how to build customer success into release management.

Image: Shutterstock / Built In
Joe Procopio Joe Procopio
Updated on April 20, 2024

Customer Success Is Not About Making Your Customers Happy

Don’t let your customer success strategy mask the flaws in your product. Instead, make sure it uncovers them.