Expert Contributors Articles

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Russ Heddleston Russ Heddleston
Updated on April 22, 2024

Is Your Startup Fundraising in 2021? This Is Your Time.

Here are the trends shaping a record year for founders — and the tools that will help them seize the moment.

Lakshmi Shenoy Lakshmi Shenoy
Updated on April 22, 2024

How to Scale a Startup in a Financial Headwind

Up your operations game and try alternatives to VC funding.

Image: Shutterstock / Built In
Stephen Cognetta Stephen Cognetta
Updated on April 22, 2024

Why We Made Features Free During COVID-19

How one bootstrapped startup approached launching free products to students.

Ben Jennings Ben Jennings
Updated on April 22, 2024

Startup Founders Must Understand Their Risk Tolerance

Founders are facing a risky world. In order to navigate it, you need to understand how you prefer to handle the challenges you face.

Image: Shutterstock / Built In
Rachel Lo Rachel Lo
Updated on April 22, 2024

8 Things I Wish I Had Known Before Founding My Startup

As a first-time founder, I learned a lot about building a startup from launching my own company. These are the most important insights I gained from my experience.

Joe Procopio Joe Procopio
Updated on April 22, 2024

What to Do When Your Startup Uncovers a New Competitor

Don’t fight on their turf. Take the battle straight to them.

Image: Shutterstock / Built In
John Story John Story
Updated on April 22, 2024

Startups Should Have a Chief Data Ethics Officer

Big Tech is having to backtrack and fix major data-use mistakes to regain consumer trust. Startups can get it right from day one.

Bobby Mukherjee Bobby Mukherjee
Updated on April 22, 2024

3 Lessons Startup CEOs Should Take Away From the Covid Vaccine Rollout

The rapid production and distribution of the vaccine is a marvel of modern science and logistics. All leaders should take note.

Justin Cowan Justin Cowan
Updated on April 22, 2024

From Startup to Sell-Off: 3 Ways to Prepare for an Acquisition

With the end goal of selling a business, crucial early steps can maximize your success at exit.

Peter Pellizzari Peter Pellizzari
Updated on April 22, 2024

Social Media Is a Dead End for Social Reading. Here’s Why.

E-reading devices and apps are woefully inadequate when it comes to social reading. Here’s what we can do about it.