Expert Contributors Articles

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Karie Kaufmann Karie Kaufmann
Updated on April 22, 2024

Why Your Company Should Strive for a Big Hairy Audacious Goal (BHAG)

Lots of companies had to totally redo their plans this year, but the ongoing pandemic has made the importance of a bold plan clearer than ever before.

Joe Procopio Joe Procopio
Updated on April 22, 2024

There’s One Big Catch to No-Code Startup Ideas

If you want your no-code business to take off, you have to treat it as a tool, not a business idea.

Zack Kertcher Zack Kertcher
Updated on April 22, 2024

How to Successfully Launch a Product in New Communities

Partner with collaborators from different fields to demonstrate how a product benefits both intended users as well as those outside the target market.

Susan Jeffers and Puneet Arora Susan Jeffers and Puneet Arora
Updated on April 22, 2024

How We Built a Company Without Killing Each Other

The married founders of a New York-based retail tech company offer advice to couples thinking of starting a business together.

Image: Shutterstock / Built In
Rob Weber Rob Weber
Updated on April 22, 2024

The Weird and Wonderful Things Midwest Founders Do After They’ve Had a Big Exit

Whether you stay on post-transaction, become an investor or write a book, there’s a lot to be excited about after your hard work results in a successful sale.

Brennan Nevada Johnson Brennan Nevada Johnson
Updated on April 22, 2024

Survive Mercury Retrograde With These 5 Tips

Startups, check your work and bite your tongue to prevent communications snafus during this chaotic time.

Image: Shutterstock / Built In
Henry Mitchell Henry Mitchell
Updated on April 22, 2024

We Had to Close Our Meditation Studio, so We Launched an App Instead. Here’s What We Learned.

COVID forced us to close our doors, but we wanted to continue our company’s mission. That meant repositioning our brand and rethinking our offerings. These are the lessons learned as we made the change.

David Vandegrift David Vandegrift
Updated on April 22, 2024

What Your Workplace May Be Missing: Humanity

Infusing more humanity into engineering teams would benefit the entire tech industry.

Omar Rabbolini Omar Rabbolini
Updated on April 22, 2024

What Are the Limits of Lean for an Early Stage Startup?

Does being lean mean building everything in-house? Actually, no — there’s a better way to make your startup money go further.

Monique Elwell Monique Elwell
Updated on April 22, 2024

How Different Leadership Styles Build Better Teams

Leadership clashes can build better teams. Here’s how.