Expert Contributors Articles

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David Burn David Burn
Updated on April 23, 2024

How Brand Marketing Strategy Fits Into Product-Driven Organizations

As impressive as new technology is, people want to know what it means for them.

Matthew Urwin Matthew Urwin
Updated on April 23, 2024

What Is Branding?

Branding is known as the art of differentiation.

Image: Shutterstock / Built In
Alexander Lewis Alexander Lewis
Updated on April 23, 2024

3 Ways to Clarify the Message on Your B2B Website

Use these tactics to level up your messaging and drive on-page conversions.

Jonathan Spier Jonathan Spier
Updated on April 23, 2024

3 Things B2C Companies Do That B2B Should Do Too

It’s time that B2B catches up to B2C in terms of technology.

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Frank Willey Frank Willey
Updated on April 23, 2024

3 Ways B2B Marketers Can Streamline Their Methods

Integrate the agility and flexibility developed during the pandemic by taking these steps.

Oleg Olhovski Oleg Olhovski
Updated on April 23, 2024

App Search Optimization (ASO) vs. SEO: A Guide

App search optimization (ASO) is the process of optimizing a mobile app’s visibility and ranking in app stores. Learn what makes ASO different from SEO.

Image: Shutterstock / Built In
Courtney Parker Courtney Parker
Updated on April 23, 2024

Is Your Marketing Plan Meeting Customers Where They Are?

The era of anywhere conversions has arrived. Revamp your strategy, or you may get left behind.

Rohan Thambrahalli Rohan Thambrahalli
Updated on April 23, 2024

How Amazon Vendors Can Use AI-Optimization to Increase Sales

With the use of predictive AI, companies can set coupon promotions, ad spends, and price points to prevent sales slumps.

Manick Bhan Manick Bhan
Updated on April 23, 2024

How AI SEO Tools Are Changing the Future of Search 

The democratization of AI is empowering smaller players to leverage what were once exclusive technologies. 

Andrea Fryrear Andrea Fryrear
Updated on April 23, 2024

How to Create a Better and More Organized Marketing Plan

Start by setting yourself up for maximum agility in 2021.