Expert Contributors Articles

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Sameer Maskey Sameer Maskey
Updated on April 15, 2024

How to Build an AI-Ready Workforce

Training and upskilling can prepare employees for the age of artificial intelligence.

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Philipp Ruben Philipp Ruben
Updated on April 15, 2024

Utility vs. Design Patents: Which 1 Is Right for You?

While a complete IP portfolio should include a variety of rights, obtaining a patent should be a top priority for any startup.

Roza Szafranek Roza Szafranek
Updated on April 15, 2024

3 Biggest Challenges Founders Face and How To Solve Them

The founder’s role is complex — and so are their problems. Lead with confidence by understanding what causes these common startup issues.

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Natalie Ryan Natalie Ryan
Updated on April 15, 2024

Are You Really Ready to Become an Executive?

You’ll need these four qualities to reach the C-suite in the tech sector.

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Todd Shepherd Todd Shepherd
Updated on April 15, 2024

Generalist vs. Specialist: Which Is Best for Your Team?

The depth of knowledge a specialist brings to their work is impressive, but don’t discount the value of a generalist.

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Dmitry Sverdlik Dmitry Sverdlik
Updated on April 15, 2024

How Marketers Can Solve the Challenges of the Connected TV Ad Market

As connected TV has exploded in popularity, its unique properties have presented several challenges to marketers. Here, our expert explains how to solve some of these problems to better target your audience.

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Dean Mathews Dean Mathews
Updated on April 15, 2024

How to Measure Employee Productivity the Right Way

Tracking employee productivity doesn’t have to feel like micromanagement. Here’s how to do it right.

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Anthony Corbo Anthony Corbo
Updated on April 15, 2024

What Is Product Development?

Product development is the complete process of launching a new product to market or improving an existing product to better meet user needs.

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Jacob Hurwith Jacob Hurwith
Updated on April 15, 2024

XML Sitemaps Are Overrated. Do You Really Need Them?

XML sitemaps are effective and necessary SEO tools for very large sites. But if you’re a small to medium-sized site with good internal linking, sitemap XMLs are not needed.