Expert Contributors Articles

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Joe Procopio Joe Procopio
Updated on April 22, 2024

Why Startups Should Launch Quietly

Splashy pre-release publicity rarely produces customer interest and sets unrealistic expectations for your product.

Tony Yiu Tony Yiu
Updated on April 22, 2024

Why Many Would-Be Network Effect Companies Fail in Their Infancy

The “cold start problem” evolves into ever-shifting imbalances in supply and demand.

Shruti Sharma Shruti Sharma
Updated on April 22, 2024

Achieving Customer Centricity: A Tactical Guide for Startups

Keep that new-customer feeling going from Day One.

Image: Shutterstock / Built In
Joe Procopio Joe Procopio
Updated on April 22, 2024

When and Why You Should Hire Outsourced Tech Talent

Here’s how to make outsourced hires work for your company, at each stage of its growth.

Samuel Garcia Samuel Garcia
Updated on April 22, 2024

What Kind of U.S. Work Visa Should Foreign Founders Apply For?

Why the lesser-known O-1 can be a better bet than the lottery-based H-1B.

Colin Campbell Colin Campbell
Updated on April 22, 2024

Was WeWork’s Problem Too Much Money?

Our expert argues that a too-big bundle of cash drove the startup sensation into bankruptcy.

Image: Shutterstock / Built In
Jennifer Addie Jennifer Addie
Updated on April 22, 2024

Here’s Why Entrepreneurs Should Care About Well-Being

Your physical and mental health can affect your startup’s success.

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Clate Mask Clate Mask
Updated on April 22, 2024

4 Ways to Conquer Your Ego Before it Destroys Your Business

If ego is your enemy, how can you show it who’s boss?

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Mike Hyzy Mike Hyzy
Updated on April 22, 2024

Want to Write a Book? Keep These 5 Things in Mind.

Writing a book is a multi-faceted endeavor that requires a broad set of skills and an unconventional mindset to excel.

Image: Shutterstock / Built In
Bobby Mukherjee Bobby Mukherjee
Updated on April 22, 2024

Is the Time Right to Hire a VP of Engineering or a Chief Technical Officer?

Both are essential roles, but each hire should take place at a different point in a startup’s life. I’ve got 3 pieces of advice to guide the decision.