All Articles

Sorted By: Most Recent
Edward Hearn Edward Hearn
Updated on April 23, 2024

What Is a Creative Commons License?

Creative Commons licenses are a new legal tool aimed at bringing copyright law into the digital age. Here, our expert explains how they work and weighs their pros and cons.

Image: Shutterstock / Built In
Jacob Vaus and Eli Weiss Jacob Vaus and Eli Weiss
Updated on April 23, 2024

The Next Space Primed for AI Disruption Isn’t What You Think

Digital tools have streamlined the creative process, but we’ve just seen the tip of the iceberg. Smart VCs and AI-based companies should focus on funding and making products that will allow creators to truly unleash their full potential.

Folake Dosu Folake Dosu
Updated on April 23, 2024

Content Aggregator SmartNews Becomes Unicorn After Raising $28 Million in Series E Financing

SmartNews has now raised a total of $116 million to-date and joins the unicorn club by doubling its previous valuation to $1.1 billion.

Quinten Dol Quinten Dol
Updated on April 23, 2024

Wrapping Your Head Around the Headless CMS

The Washington Post and others are building CMS technology where content’s just another data source.

Jacob Vaus Jacob Vaus
Updated on April 23, 2024

There’s a Digital Tear in My Virtual Beer: Writing a Country Song With AI

For our latest experiment, we used AI to generate the lyrics to a country song and then paired it with a human collaborator to bring the music to life. Here’s what we learned.

Image: Shutterstock / Built In
Leon Clarke Leon Clarke
Updated on April 23, 2024

Why Zoom Videos Could Be Your Strongest Marketing Assets

Now that everyone is comfortable with video conferencing, leveraging the tool to build your brand is a no-brainer. 

David Finkelstein David Finkelstein
Updated on April 23, 2024

3 Ways Marketers Can Work Smarter During COVID-19

Marketers need to adjust their tactics to thrive in what is one of the most challenging — and competitive — business environments in recent memory.

Emily Carrión Emily Carrión
Updated on April 23, 2024

Every Marketing Plan Should Prioritize Video

Marketing with video can make engagement skyrocket, and you don’t need a big budget to see the benefits.

Stephen Gossett Stephen Gossett
Updated on April 23, 2024

How to Become a Product Marketing Manager

Learn how three product marketing managers have navigated their careers.

Image: Shutterstock / Built In
Alexander Lewis Alexander Lewis
Updated on April 23, 2024

4 Website Copywriting Tactics for Non-Writers

Crafting a strong message is a vital part of putting together a great website, but writing can be hard. With a few simple tricks, though, you can easily create great copy..