All Articles

Sorted By: Most Recent
Brian Nordli Brian Nordli
Updated on April 24, 2024

How Culture Amp Became a Billion-Dollar Startup Without Sales Quotas

Quotas incentivize short-term thinking. But does that mean your team should get rid of them? It depends.

Brian Nordli Brian Nordli
Updated on April 24, 2024

It’s Time to Embrace Distributed Sales Teams — Permanently

Many salespeople don’t need the office to thrive.

Brent Keltner Brent Keltner
Updated on April 24, 2024

How Do You Create an Authentic Buyer Journey? Stop Selling Your Product.

To create an authentic buyer journey and sell more, don’t tell your buyers about your product. Tell them how you can solve their problem.

Brian Nordli Brian Nordli
Updated on April 24, 2024

What Is Account-Based Sales? How Do You Do It?

Focus your energy on the accounts you can win.

Perri Maxwell Chaikof Perri Maxwell Chaikof
Updated on April 24, 2024

This Account Management Graph Kept Us — and Our Clients — Afloat in Economic Crisis

Look for clients in “positive pain.”

Image: Shutterstock / Built In
Stuart Croft Stuart Croft
Updated on April 24, 2024

3 Reasons Product-led Growth Is Key to Successfully Scaling Your SaaS Company

Skeptical buyers don’t trust sales pitches. Let your product do the talking.

Ashish Srimal Ashish Srimal
Updated on April 24, 2024

4 Ways SaaS Vendors Can Turn a Cash Crunch Into a Growth Opportunity

The darkening economic forecast doesn’t have to spell doom for your company. In fact, it can be a time for growth.

Image: Shutterstock / Built In
Metin Kortak Metin Kortak
Updated on April 24, 2024

How to Make Compliance a Competitive Advantage

As a SaaS business, whatever space you operate in likely requires that you follow specific compliance guidelines. The good news is, despite the red tape, you can turn that compliance into an advantage.

Image: Shutterstock / Built In
Todd Olson Todd Olson
Updated on April 24, 2024

The Basics of Freemium: 3 Tactics That Drive Conversions

How to hit the functionality sweet spot — enough for users to fall in love and leave them wanting more.

Tatum Hunter Tatum Hunter
Updated on April 24, 2024

It’s Not You: Working From Home Can Be Incredibly Lonely

Remote work takes a psychological toll, but there are things you (and your company) can do to make it better.

Image: Shutterstock