Head of Growth Marketing

Posted 17 Days Ago
2 Locations
Remote
Senior level
Artificial Intelligence • Cloud • Computer Vision • Healthtech • Software
Industry leading, FDA cleared AI that empowers dental providers and payers to improve oral healthcare for all.
The Role
The Head of Growth Marketing will drive marketing demand generation and conversion efforts, leading paid media strategies across various channels, managing website performance for lead conversion, overseeing budget management, collaborating cross-functionally, and providing regular performance reports to the executive team.
Summary Generated by Built In

Lead the Future of Dentistry. 

Overjet is the world-leader in dental AI. Already, thousands of dental providers and insurers rely on our platform to deliver the best possible care. Now, we’re looking for talented people to fulfill our mission: improve oral health for all.

Overjet is where builders become leaders. Everyone here loves to make new things: new products, new partnerships, new content, and a new category of AI technology. And as Overjet grows ridiculously fast, so will you.

Simply put, there’s no better place to accelerate your career. Come join us!

The Role

We’re hiring a Head of Growth Marketing to oversee all marketing demand generation and conversion activities. The Head of Growth Marketing will oversee the strategy and execution of all Overjet’s paid media and website activities to drive both businesses. Responsible for all of Overjet’s marketing demand gen initiatives, the ideal candidate must possess excellent quantitative skills and be a strong strategic thinker who can build acquisition strategies that support discrete business goals. 

Responsibilities

  • Leading the development of Overjet’s marketing acquisition / conversion plans and managing their tactical delivery, including measurement and results tracking.
  • Paid Media: Leading the strategy and execution of Overjet’s paid media presence across all channels, including search, programmatic, social, direct mail, and print media. 
  • Website: Owning the website and all key site flows, landing pages, and lead forms that drive leads towards conversion. Optimizing the site for SEO. 
  • Budget Management: Outlining and actively managing the budget supporting all “working” marketing investments. 
  • Volume Forecasting: Partnering with sales and finance to develop a forecast on the number of clinic leads we should expect based on our investment levels and then being accountable for that number. 
  • Partner & Channel Management: Working with advertising partners to optimize our spend, negotiate pricing, and monitor / optimize the performance of various marketing assets. 
  • Cross-Functional Collaboration: Partnering with engineering (internally or externally) to optimize our website; partnering with sales to ensure strong alignment on targeting strategy. 
  • Measurement & Reporting: Partnering with analytics and sharing out the results of all paid marketing investments to the C-suite in partnership with the VP of Marketing.

Qualifications

  • 5+ years of experience in acquisition or performance marketing
  • 3+ years of experience in B2B demand generation
  • Strong experience in paid social and SEO
  • Strong project management and organization skills with the ability to independently manage multiple initiatives at once
  • Entrepreneurial spirit with an ability to build Overjet’s marketing acquisition strategy in an ambitious, high-growth start-up environment
  • Bachelor’s degree
  • Proficient in Pardot and Salesforce

Why Overjet?

  • Competitive compensation and equity
  • Hybrid workplace that provides flexibility, vibrant in-person workspaces, and the ability to build strong connections across all of Overjet - regardless of location
  • 401k plans with a matching program
  • Medical, Dental and Vision coverage: 99% employee premium covered, 75% dependent premium covered
  • Life and AD+D Insurance 
  • 8 weeks Paid Parental Leave 
  • Optional HSA with Employer contribution
  • Flexible Time Off and company paid holidays
  • Annual Learning and Development Stipend
  • Work from Home Stipend

Our Hybrid Workplace

We have a unique hybrid workplace at Overjet — which combines the teamwork of meeting in person, with the flexibility of working from anywhere.

Many of our positions are based in Palo Alto, New York City, Boston, and Lahore. The Jetsetters who live in these “geo-hubs” come to the office on Tuesdays and Wednesdays, while having the option to work from home the rest of the week.

Our People Team is happy to answer any questions about what hybrid work means for your specific role!

Our Values

  • Excellence: We set ambitious goals and strive for excellence.
  • Velocity: We focus, act with urgency, and deliver results.
  • Ownership: We take ownership, dive deep and solve problems.
  • Win-win: We play to win — for our team and for our customers 
  • Growth: We stay curious, seek feedback, and continuously learn and grow.

Our Recognition

  • Named one of the TIME Best Inventions of 2024
  • Recognized in Newsweek’s Most Loved Workplaces in America 2024
  • Won the Dental Health category at the Digital Health Awards 2024
  • Honored as one of the 2024 Best Places to Work by Built In
  • Recognized as one of the Top Startups of 2023 by LinkedIn
  • Named one of the 2023 World’s Most Innovative Companies by Fast Company
  • Included on the definitive 2022 Forbes AI 50
  • Featured in Bloomberg, ForbesFast Company, and TechCrunch

EEOCOverjet is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We believe diversity enriches our team so we hire people with a wide range of identities, backgrounds, and experiences. Even if you don't meet 100% of the qualifications for this job, we strongly encourage you to apply! 

If you are a Colorado resident: Please contact us by emailing [email protected] to receive compensation and benefits information for this role. Please include the job title in the subject line of the email.

 #LI-Remote

Top Skills

Pardot
Salesforce

What the Team is Saying

Abby
Deepthi
Cady
Austin
Alex
Devin
Wade
Tyler
Philip
Nimi
The Company
Boston , MA
130 Employees
Remote Workplace
Year Founded: 2018

What We Do

Overjet is the global leader in dental artificial intelligence, helping both payers and providers improve patient care. Our artificial intelligence platform supports the dental industry to enhance clinical care and operational efficiency. We are on the quest to improve oral health by creating a future that is clinically precise, efficient & patient-centric.

Founded by experts from MIT and Harvard School of Dentistry with the brightest minds in machine learning and advanced engineering, Overjet has developed accurate and quantified ways to detect pathologies and integrate actionable insights into workflows. Every day, private practices, dental support organizations (DSOs), and insurance companies rely on the accurate insights provided by Overjet to drive optimal care and service to patients.

We are the #1 dental AI platform. We are building solutions that address real-world problems in dentistry by identifying areas of patient care that AI can support. And we’re backed by industry-leading investors, insurance companies, DSOs, and dentists who believe in our technology to transform dental care for the better… together.

Why Work With Us

Overjet is the #1 dental AI company revolutionizing oral health care. We partner with the leading insurers and provide cutting edge, FDA-cleared AI to thousands of practices. Work alongside top talent, learn, grow, tackle unprecedented challenges and unleash your true potential, all while making a significant worldwide impact on patient care.

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Overjet Offices

Remote Workspace

Employees work remotely.

Work from anywhere! Everyone receives a work from home stipend!

Typical time on-site: None
Boston, MA
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Palo Alto, CA
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