Director of Growth Marketing

Posted 21 Days Ago
Hiring Remotely in United States
Remote
130K-160K Annually
Senior level
Mobile • Productivity • Real Estate • Software
We are trusted by the best to power the future of real estate.
The Role
The Director of Growth Marketing will lead Cove's marketing strategy, focusing on digital campaigns across email, social media, and SEO. Key responsibilities include analyzing market trends, optimizing user acquisition, and collaborating with Sales, Product, and Customer Success teams. This role also involves overseeing brand development and project management to enhance Cove's market presence.
Summary Generated by Built In

About Cove

Cove is a leading provider of software solutions to owners and operators across all asset classes of commercial real estate. We are redefining proptech by consolidating previously-disconnected functionality and replacing legacy systems in buildings across the country, including Willis Tower - the largest multi-tenant building in North America. Our team works closely with property managers, landlords, engineers, and tenants to simplify their real estate experience and add value to their assets. Backed by strategic investors (including Blackstone), Cove is a fast-growing startup entering a new phase of growth and we’re looking for bright, motivated, and hard-working professionals to join us.

Description

We are seeking a dynamic and results-driven Director of Growth Marketing to join our team. In this foundational role, you will be the first marketing hire for a 40 person and growing startup changing the way real estate operates. In your role, you will be responsible for owning the overall marketing & brand of Cove and putting in place internal and external supports to do that.

The ideal candidate is not only passionate about marketing, but also possesses a deep understanding of customer behavior and market dynamics. If you thrive in a fast-paced environment, are comfortable with ambiguity, and want to make a significant impact on our growth trajectory, we would love to hear from you! Key role responsibilities:

  • Marketing strategy: Deep understanding of digital marketing & the ability to create, manage, and optimize campaigns across multiple platforms, including email, social media, events, and SEO
    • Develop and implement comprehensive growth marketing strategies across multiple channels.

    • Analyze market trends and consumer behavior to identify new growth opportunities.

    • Create and optimize campaigns for user acquisition, engagement, and retention.

    • Utilize analytics tools to measure campaign performance and ROI, making data-driven decisions.

    • Conduct A/B testing for marketing campaigns to optimize results and improve conversion rates.

    • Own conference and event strategy to ensure Cove’s brand is front and center at the industry’s largest and most impactful gatherings.

  • Experimentation: Prioritizing experimentation to test different digital approaches and build a data-driven growth culture

  • Collaboration: Working closely with Sales to ensure a direct connection to marketing and the voice of the customer & prospective customers. Further, working cross-functional with Product and Customer Success to establish growth strategies and ensure the product vision aligns with growth

  • Brand & Enablement: Helping define and push forward the overall brand, materials, and online presence

  • Project Management: Effectively coordinate with internal and third-party contracting resources to ensure timely delivery of projects

Who are you?

You have a strong background in digital marketing, data analysis, and growth hacking techniques with a good understanding and eye for brand, content, and leveraging third party resources. You love the idea of a challenge to take a great Product and growing organization and help shape the role of Marketing.

  • 5-7 years of marketing experience within a SaaS organization, preferably in proptech
  • Prior startup experience a big plus
  • Proven track record of successfully developing and executing growth strategies that drive measurable results
  • Strong analytical skills and expertise in data-driven decision making
  • Excellent communication and interpersonal skills to collaborate with cross-functional teams
  • Familiarity with marketing automation tools and CRM systems. Hubspot experience is a plus
  • Ability to thrive in a fast-paced environment and manage multiple projects simultaneously

Benefits

  • Competitive salary ($130k-$160k DOE)

  • Comprehensive health, dental, and vision insurance

  • Fully remote role with annual retreat and quarterly in-person gatherings

  • Professional development opportunities and ongoing training

  • Unlimited vacation

  • Stock options

What the Team is Saying

Margarita
Max
Mike
Tasha
Sarath
Wil
Sebastian
The Company
HQ: Washington, DC
39 Employees
Remote Workplace
Year Founded: 2013

What We Do

At Cove, we build an industry-leading, one-stop-shop technology platform that drives the tenant experience and building operations under one roof. We are the technology partner for what’s next, ensuring our clients are evolving to meet the needs of modern tenants with seamless, tech-enabled experiences.

We do this by partnering with real estate owners and operators to put the experience in everyone’s hands. Since 2013, our vision has always been to create great spaces, provide great service, and use technology to make everything easier. With operations in our DNA, we have built a dynamic platform to connect the physical and digital worlds —turning real estate into a consumer-driven experience that brings people to the forefront.

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Cove Offices

Remote Workspace

Employees work remotely.

Majority of the roles at cove are 100% remote. We do occasionally have roles that work with specific clients, that would be required to be hybrid.

Typical time on-site: None
HQWashington, DC

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