Top Senior Marketing Jobs in Nashville, TN

Build and lead WEKA’s competitive and market intelligence capability for the AI infrastructure market. Research competitors, pricing, packaging, market trends, customer needs, and ecosystem dynamics; translate findings into positioning, battlecards, deal strategies, product insights, executive briefings, and field enablement. Establish intelligence systems, workflows, feedback loops, and measurement programs while partnering with Product, Sales, Solutions Engineering, Marketing, and executive leadership. Use AI and automation to improve research and intelligence distribution.

Lead product marketing for WEKA’s technology, cloud, OEM, neocloud, and channel partner ecosystem. Own joint positioning, messaging, solution narratives, content, launches, go-to-market strategy, seller enablement, and field engagement. Translate technical integrations and AI infrastructure capabilities into customer-focused stories and sales tools. Collaborate with Product, Engineering, Alliances, Sales, Marketing, and external partners while measuring influence on pipeline, revenue, adoption, and partner-driven wins.

Lead global go-to-market (GTM) planning and marketing operations: build frameworks, manage budgets and reporting, align cross-functional teams, support executive leadership, and operationalize campaign execution to drive brand, leads, and business impact.

Leads PatientIQ’s full-stack B2B marketing function, owning demand generation, pipeline development, brand positioning, events, marketing infrastructure, KPIs, and team growth. The VP will drive qualified pipeline across Provider, MedTech & RWE, and Marketplace segments; manage paid channels and ABM; establish ROI reporting; support specialty-market expansion; and align marketing investment with commercial growth targets.

Own the end-to-end marketing strategy for Teamworks’ Operations product category. Lead integrated campaigns, content, webinars, events, and targeted outreach to generate pipeline across professional and collegiate sports. Manage campaign calendars, collaborate with Product Marketing, Sales, Business Development, and Customer Success, and analyze performance to guide optimization. The role requires autonomous cross-functional leadership, B2B demand-generation expertise, sports-industry knowledge, and productive use of AI and marketing technology.

Leads proposal marketing and complex pursuit materials from strategy through interviews, including presentations, resumes, portfolios, collateral, and strategic messaging. Supports regional brand marketing through sponsorships, awards, events, and photography. Conducts market and client research, maintains pursuit information and filing systems, reviews content quality, supports marketing specialist development, and applies brand standards. The role requires strong writing, design, strategic thinking, project management, and proficiency with InDesign, Word, Excel, and PowerPoint.

Owns HCP and B2B event marketing as a demand-generation channel, managing strategy, budgets, sponsorships, webinars, trade shows, speaking engagements, vendors, logistics, and event teams. Builds attribution and ROI reporting to connect event spend with qualified pipeline and revenue. Partners with sales, leadership, partnerships, and marketing teams; develops event staff and contractors; and represents the company at live and virtual events.

Own lifecycle marketing performance across patient onboarding, activation, early care, and retention. Design and analyze multichannel experiments, build reporting and dashboards, write SQL, diagnose funnel and segment performance, and integrate AI and machine learning signals into lifecycle journeys. Collaborate with Product, Operations, Data Engineering, Marketing Operations, Analytics, and Creative to improve patient outcomes and measurable business performance.

Leads marketing operations, lifecycle campaign infrastructure, and Dev & Deployment teams. Owns automation workflows, data architecture, campaign delivery across email, SMS, and push, platform integrations, QA, reporting, compliance, and experimentation. Partners with Product, Data, Engineering, and Marketing Technology to build scalable, personalized patient communications and apply AI-driven optimization.

Own and optimize Presence’s WordPress website, including development, maintenance, troubleshooting, accessibility, performance, integrations, and responsive implementation of Figma designs. Manage web projects from brief through launch, support migrations and redesigns, and drive SEO, AEO, and GEO strategies. Conduct audits and keyword research, implement structured data and on-page optimization, build performance dashboards, and communicate insights to nontechnical stakeholders while collaborating across marketing, creative, and content teams.

Leads lifecycle marketing and customer retention strategy across engagement, winback, personalization, segmentation, experimentation, and owned channels. Builds and develops a high-performing team, partners cross-functionally to improve customer experiences and lifetime value, translates data into executive insights, and establishes the lifecycle marketing roadmap, capabilities, technology, and processes for sustainable growth.

Own product launch communications and monthly release programs for the Avenir platform and technology partners. Develop launch plans, messaging, sales enablement materials, training, and customer-facing collateral. Coordinate readiness across Product, Sales, Account Management, Customer Success, Partnerships, and Marketing. Conduct market, competitor, and customer research, track launch performance, and provide insights supporting product positioning, adoption, and go-to-market initiatives.

Leads Marketing Operations systems, processes, campaign and email execution, events, budgets, marketing technology, data governance, lead routing, workflow standardization, reporting, and AI-enabled efficiency improvements. Manages cross-functional coordination, operational performance, vendor relationships, and team development while ensuring reliable campaign delivery and continuous process improvement.

Lead measurement, analysis, and optimization of marketing performance and revenue. Build dashboards, run campaign and customer analyses, provide attribution and ROI insights, support A/B testing and forecasting, partner cross-functionally to improve acquisition, conversion, retention, and revenue outcomes, and present recommendations to leadership.

Lead end-to-end go-to-market planning and execution for major product and feature launches. Drive NPI process improvements, create launch assets and executive communications, enable sales and CS, coordinate cross-functional stakeholders, and standardize launch frameworks to improve speed, quality, and adoption.

Lead product marketing for Coinbase Prediction Markets: research customer segments, develop growth and go-to-market strategies for events and feature launches, execute campaigns across channels, measure performance, and envision product-led uses of prediction markets.

Own product marketing at Vividly, building the function from the ground up. Responsibilities include coordinating product release communications, customer education, go-to-market launches, sales enablement, competitive positioning, feature adoption metrics, upsell campaigns, and a structured product advocacy program. The role translates complex SaaS functionality into compelling business value for CPG finance and sales buyers while collaborating across product, customer success, sales, marketing, and revenue operations.

Develop and execute B2B marketing content supporting partner programs, product launches, integrated campaigns, and security-focused audiences. Create blogs, emails, landing pages, customer stories, webinars, solution briefs, videos, sales collateral, and enablement assets. Collaborate with product marketing, channel, demand generation, sales, regional teams, designers, and agencies. Identify content opportunities, manage editorial planning, interview subject matter experts and customers, and repurpose content across channels.

Develops technical marketing content, enablement programs, certifications, workshops, training, solution guides, competitive assets, and hands-on learning experiences for customers, partners, sales teams, and customer success. Partners with Product Marketing, Product Management, and research teams to translate cybersecurity products and capabilities into practical resources, support launches, and improve education based on stakeholder feedback.

Lead competitive intelligence and market research across Outreach's AI and revenue platform portfolio. Translate market, customer, and competitor insights into differentiated positioning, battlecards, enablement, and strategic recommendations to influence GTM strategy, product decisions, and executive priorities. Represent Outreach externally and drive cross-functional initiatives that improve win rates and competitive positioning.

Leads integrated, cross-channel marketing strategy and execution across digital, email, web, events, partner, ABM, paid, and lifecycle channels. Owns the marketing calendar, campaign operations, audience-specific programs, KPIs, budget, vendors, and performance optimization. Partners with marketing, sales, product, and design teams to drive pipeline and brand growth. Serves as a strategic partner to the CMO, prepares executive updates, leads special projects, and manages and develops marketing talent.

Execute integrated B2B growth marketing campaigns across email, nurture, webinars, paid media, retargeting, ABM, and digital channels. Operate marketing automation and MarTech platforms, coordinate campaign deployment and lead routing, monitor funnel and pipeline performance, optimize audiences and channels, and prepare attribution reports and dashboards. Collaborate with Product Marketing, Sales, Marketing Operations, Sales Operations, content, and communications teams to drive engagement, conversions, and measurable pipeline impact.

Leads global performance marketing across North America, Europe, and APAC, owning a multimillion-dollar paid media budget and growth outcomes. Responsibilities include channel strategy, budget allocation, campaign optimization, creative testing, analytics, attribution, marketing mix modeling, incrementality testing, and performance reporting. Manages and develops a performance marketing team, partners cross-functionally, monitors platform trends, and identifies new acquisition opportunities while balancing short-term efficiency with long-term brand growth.

Leads global integrated marketing campaigns and always-on content for the Littmann Stethoscope brand. Develops campaign and influencer strategies, coordinates regional localization, and executes programs across digital, social, email, web, events, sales enablement, and traditional channels. Establishes KPIs, dashboards, and measurement frameworks; analyzes performance, consumer insights, and ROI to optimize campaigns and investments. Partners with marketing, sales, digital teams, agencies, and cross-functional stakeholders worldwide.

Own go-to-market for Trackforce product portfolio: develop positioning and messaging, lead end-to-end product launches, enable Sales and Customer Success with assets and training, track adoption and launch KPIs (including Pendo), and run voice-of-customer research to inform Product and GTM strategy.