Principal Product Marketing Manager, API

Posted 2 Days Ago
Be an Early Applicant
2 Locations
Hybrid
Entry level
Artificial Intelligence
The Role
Build Synthesia’s API product marketing function from scratch. Establish positioning, developer-facing messaging, go-to-market strategy, and launch processes for the Interactive Avatar API. Develop ways to reach and acquire developers while supporting enterprise adoption. The role requires hands-on API integration experience, familiarity with generative AI video tools, product or developer marketing expertise, strong communication skills, senior stakeholder management, and complex program management experience.
Summary Generated by Built In

Synthesia is the world’s leading AI video platform for business, used by over 90% of the Fortune 100. Founded in 2017, the company is headquartered in London, with offices and teams across Europe and the US.

As AI continues to shape the way we live and work, Synthesia develops products to enhance visual communication and enterprise skill development, helping people work better and stay at the center of successful organizations.

Following our recent Series E funding round, where we raised $200 million, our valuation stands at $4 billion. Our total funding exceeds $530 million from premier investors including Accel, NVentures (Nvidia's VC arm), Kleiner Perkins, GV, and Evantic Capital, alongside the founders and operators of Stripe, Datadog, Miro, and Webflow.

About The Role

Synthesia is the #1 Enterprise AI video generation since 2016, and today we work with 90% of the Fortune 100. Our core product, Studio, lets anyone turn a script into a polished video with an AI avatar, no camera or crew required.

Now we're entering a new chapter, and the API is at the center of it. Our Interactive Avatar API lets any company build real-time, conversational avatars directly into their own products.

You're the first product marketing hire dedicated to the API, and you'll build the GTM motion from scratch.

There's no playbook here yet. You'll set the foundational positioning, write the developer-facing messaging, stand up the launch process, and figure out how we reach developers and win them.

Requirements
  • You get energy from building from scratch, and have a hacker mentality.

  • You use gen AI video tools and created content with them. You're in every new model the week it drops.

  • You've built with APIs yourself: called endpoints, read the code samples, wired up a webhook, shipped something small. You know how developers actually integrate and ship.

  • You've done product marketing, growth, or developer marketing for enterprise audiences.

  • You're an excellent communicator, written and spoken. You have experience managing senior stakeholders and complex program management.

Skills Required

  • Experience using generative AI video tools and creating content with them
  • Hands-on experience building with APIs, including calling endpoints, reading code samples, wiring webhooks, and shipping integrations
  • Experience in product marketing, growth marketing, or developer marketing for enterprise audiences
  • Excellent written and spoken communication skills
  • Experience managing senior stakeholders
  • Experience with complex program management
  • Hacker mentality and enthusiasm for building from scratch

Synthesia Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Synthesia and has not been reviewed or approved by Synthesia.

  • Leave & Time Off Breadth Leave benefits are positioned as generous, including substantial annual leave plus public holidays and an additional long-tenure sabbatical with a cash award. Flexible working hours and hybrid/remote arrangements further strengthen perceived time-off and flexibility value.
  • Healthcare Strength Health coverage is described as robust, including private medical insurance with mental health support and dental/vision coverage. Added features like cashback options and gym discounts extend the package beyond basic medical coverage.
  • Equity Value & Accessibility Equity is framed as a meaningful part of total rewards through a generous stock options plan and a recent employee liquidity event tied to a major funding round. This can materially improve the perceived value and accessibility of long-term incentives versus options that remain purely paper value.

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The Company
HQ: London
428 Employees
Year Founded: 2017

What We Do

Synthesia is the #1 rated AI video communications platform. Thousands of companies use it to create videos in 140 languages, saving up to 80% of their time and budget. 👉 Trusted by Zoom, Xerox, Teleperformance, Amazon and mor

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